Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
Facebook Ads is a essential tool and skill when you come to target right audicence for your business, products and service. It will save a lot of money and time when you know how to take advantage of Facebook.
A Step-By-Step guide will be shown and lead you from scratch to advanced. We wish you could success and using the skill to develop your business.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly. Yet, not everyone adapts at the same rate, and there are still many who question the worthiness of efforts in this sphere.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
DJ Khaled's Major Keys to Success on Social MediaCarlos Gil
Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.
Apps for Financial Literacy - Understanding the ApportunitiesJenni Brand
A basic understanding of mobile apps - what they are, how big the marketplace is, what the rate of adoption is, what are financial literacy apps, why your organization may want one, and a sample marketing plan if you decide to build an app for your organization.
Jenni Brand, Bastille Marketing
jenni@bastillemarketing.com
202-714-0071
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Why the Medium is the Message: Identifying the Right ChannelsJames Rhodes
Here we discuss the biggest mistake most businesses make when marketing their brand online and break down every popular social media platforms, with a market analysis and our recommendations for each.
Facebook Ads is a essential tool and skill when you come to target right audicence for your business, products and service. It will save a lot of money and time when you know how to take advantage of Facebook.
A Step-By-Step guide will be shown and lead you from scratch to advanced. We wish you could success and using the skill to develop your business.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly. Yet, not everyone adapts at the same rate, and there are still many who question the worthiness of efforts in this sphere.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
DJ Khaled's Major Keys to Success on Social MediaCarlos Gil
Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.
Apps for Financial Literacy - Understanding the ApportunitiesJenni Brand
A basic understanding of mobile apps - what they are, how big the marketplace is, what the rate of adoption is, what are financial literacy apps, why your organization may want one, and a sample marketing plan if you decide to build an app for your organization.
Jenni Brand, Bastille Marketing
jenni@bastillemarketing.com
202-714-0071
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Why the Medium is the Message: Identifying the Right ChannelsJames Rhodes
Here we discuss the biggest mistake most businesses make when marketing their brand online and break down every popular social media platforms, with a market analysis and our recommendations for each.
Testing Long Memory in Stock Market Return and Volatility during Global Finan...Amir Kheirollah
This paper aims to study the long memory behaviour of major equity markets globally with respect to long persistence characteristics of return and volatility during global financial crisis. For returns, the fractal dimension of these equity markets is estimated by employing the Levy stable distribution’s alpha and its special relationship to Hurst exponent. However, different estimation methods were undertaken to approximate the fractional parameter, d, in ARFIMA(p,d,q) model. With respect to volatility, the study is more extensive and considers the GARCH(p,q) for volatility persistence and EGARCH(p,q) for asymmetry and persistence in contrast with the fractionally integrated counterpart of GARCH model, FIGARCH(p,d,q) with two approaches of BBM and Chung. Similarly, the fractional component of major equity markets were tested using HYGARCH(p,d,q), and to also examine the stationarity condition of FIGARCHs. The behaviour of the markets in relation to efficient market hypothesis (EMH) is also highlighted in this study. The results from the empirical investigation confirmed the long memory in global financial markets’ return, while the results for volatility achieved in this study remained indeed controversial. Although traditional models GARCH and EGARCH approved the persistence in volatility, the fractional models fail to fulfil basic conditions. Similarities observed along the study between both markets, with regard to EMH.
Today the virus of social media is spreading faster than any other epidemic. Almost every internet savvy has come across the term “going viral”. Content going viral resonates so enormously that it catches fire and ends up being the topic of discussion across the internet.
This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
Create Unstoppably Buzz of Traffic Through viral Marketing. Inside this eBook, You will discover the topics about introduction to viral marketing, creating a viral e-book, using Facebook as a viral tool, techniques for creating virul buzz and viral marketing mistake to avoid
Introducing viral Marketing Mania - Make
Nonstop Noise And Traffic Through Viral Marketing. Inside this eBook, you will discover the topics about introduction to viral marketing, the power of social media, basics of viral marketing, creating a viral e-book, using Facebook as a viral tool, using Twitter as a viral tool, techniques for creating viral buzz and viral marketing mistakes to avoid.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
MPI Toronto Chapter TEC Presentation May 2010Alicia Whalen
MPI Toronto Chapter - TEC Presentation reviewing social media marketing, trends in new media and best practices in managing online reputation for Meeting professionals and suppliers.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
1. Wine & New Media:
A bloggers perspective
TheaDwelle
Luscious Lushes Wine Blog
2. The world is changing! We are becoming mobile, and we are changing the way we communicate with
each other. Do you text before you call? Do you tweet before you email?
As evidence of this shift in communication methodologies, today, over 75% of individuals (in the US)
belong to at least one social network. Keeping in mind that social networks can be both professional, and
purely social, or some combination of each, you are opening up a widely paved path to communication.
With word of mouth marketing being the single most influential driver of purchasing, that’s a huge data
mine.
One critical factor in new media is mobile media and the use of the smart phone. One source estimates
that of mobile phone owners, 1 in 2 will own a smart phone by the end of 2011. Currently, over 1 million
iPads have been sold in the US. Not counting alternative smart tablets, like the wifi enabled Kindle or
Nook, this is market is becoming more and more savvy and requires access to data on these devices.
Users can read, edit, update and participate in social media from ANYWHERE - 30000 feet, on a boat, in a
wine cellar. This emergence of “anywhere” technology means that your customers are accessing
information 24 hours a day, seven days a week, and are seeking meaningful content during these times.
3. What is new media?
Wikipedia defines “new media” as a catch all term meant to include the emerging methods of digital,
computerized, or networked information and communication techniques and technologies. Most often, these
technologies are digital.
What does that really mean? We’re talking about Facebook, Twitter, social networks like Wine 2.0, FohBoh
(formerly OpenWineConsortium), Linked in, and the wine blog. These can also include sources such as photo
sharing services like Flickr, and streaming media sources like YouTube.
We are, at present, witnessing the fundamental shift in how we communicate. this has been on the move for
the last 5 years, and we are just at the cusp of these emerging technologies and methodologies.
Smart Phones, videos, wine blogs, oh my! Advances in technology and blogging tools have made the wine
world and open dialogue for wine lovers and related businesses everywhere.
Blogging in all forms is viral marketing at an extreme. The classic marketing statement still holds true: If I like
something I will tell 10 friends who will each tell 10 friends, etc. However, if I have a negative experience or
dislike something, that negative viral effect is even more impactful.
How do producers, tour operators, application developers and writers relate to each other and communicate?
Join me to have a discussion on one blogger’s perspective on how I navigate the winding road of blogging and
new media.
Every product is a potential conversation waiting to happen; with over 200000 active wine blogs out there,
that’s a lot of conversations! Collectively, wine bloggers have more readers than Wine Spectator.
4. So, what does it mean for the wine industry?
Is it important and effective for increasing your consumer base and increasing revenue (are you selling
more bottles of wine)?
The answer is maybe, and it all depends on you.
These channels of communication are only a portal for you to share your message. But they are important
portals. They allow you to communicate with potential consumers in ways you may not have considered
previously.
Whichever method or methods you chose to utilize, it’s important to remember the core basics:
•Engage your readers – bring interesting stories and thoughts and discussions to the table.
•Cover what won’t be covered somewhere else – be unique and be interesting! No one wants to
read the same thing 4 different times.
•Build a solid and returning fan base
•Listen to your customers – Engage them in your conversations. Don’t talk AT us, talk WITH us!
•Be authentic – it’s ok if you’re not perfect, we aren't’ either. We want to see the REAL you.
5. Twitter is one of the fastest growing channels in the social media domain. Businesses from mom and pop
shops to world wide brands like Nike utilize twitter to embrace and enhance their brand image.
Twitter is about building relationships. If you embark on a twitter adventure, be sure that you are able to
engaged with your followers in a meaningful way.
What does this mean? This means you will need to spend a significant amount of time reacting and
interacting with your followers. Companies and personalities that are successful on twitter actively
engage the consumer and begin conversations. Host a Q&A with a winemaker. Host a discussion about
the region you offer tours in.
One such successful business is Twitter Taste Live. Spawned as an offshoot of a wine retailer, TTL actively
engages bloggers and consumers by offering scheduled, themed twitter based conversations regarding
specific products. Another example is #VinQ, which is run by @Enobytes, a Pacific Northwest organization
dedicated to the education of consumers about wine. This weekly twitter based quiz allows people from
all over the world to learn and respond to specifically targeted questions regarding wine, in a fun, informal
method.
Remember, Twitter is about conversation, and engaging your followers. If you tweet WITH them they will
come; tweet AT them, and they will unfollow and possibly speak negatively of your online presence,
something you really don’t want to encourage. As it is a conversation, please refrain from scheduling
tweets and auto-messaging followers. This is a deterrent, since it defeats the purpose of Twitter being a
two-way conversation.
6. Facebook is perhaps the easiest social media outlet to become involved in. Here, you can create a page
for your company, and introduce it to people you know. In turn, people that “Like” your page, can
recommend it to their friends, thereby creating the viral marketing that is so powerful. Facebook, like
other social media outlets, is inherently viral. It is an opt-in marketing tool, where people choose to Like
your page, and then choose to tell their friends about your page.
If you create a page on Facebook, Be sure that you are actively engaging with your audience on your
page. you will need to spend a bit of time posting short, meaningful content pieces that people will be
interested in reading. this in turn, will encourage your readers to repost this content to their readers.
I also encourage you to have Facebook related contests and deals. Have a prize for your one thousandth
“like” on Facebook, or offer an extra percent off coupon for your Facebook followers.
lurbs.
7. In contrast, Twitter tends to be more personal than Facebook and requires you to have someone that
will interact with your followers. Posting meaningful content that is unique for your Facebook and
Twitter audience is key. You should NOT simply repost your Facebook or blog content on twitter. It’s ok
to cross post links to blog posts or your website, but there should be some unique content from both
areanas.
You will have a cross segment of followers on both platforms, but more so, you will have unique
followers on each platform. Part of the fun of social media is that you can create unique content to
encourage followers in each space.
Twitter is an excellent resource to promote your blog. It is also an excellent resource to promote mini
reviews of your brand. In the case of wine, bloggers and wine lovers often post mini reviews on
twitter. Using tools to search for your brand mentions can greatly impact your marketing
message. With these search tools, you can rewet, quote, and repost valuable marketing b
8. What about video content?
Video content can be an important component in your new & social media strategy. Increasingly, video
content draws viewsers from across a braoder market segment.
Some successful business that have added video from the wine industry include Gary Vaynerchuck from
Wine Library, where video is the mainstay of his blog.
Whne you think about adding video to you program, it is important to have the expertise to product
clear, conscise, quality material rather than home grown efforts. This will reflect on your brand.
In the wine business, some ideas for video content include
–Discussions with the winemaker
–Harvest videos
–Virtual tours
–Interactive video such as real time Q&A and wine tastings
9. Keeping Track of it All
Regardless of how you choose to communicate your message, it is essential that you know your audience!
The core of any new media program is to communicate with your audience.
This doesn’t mean that you have to have a complete and full demographic profile on hand to refer to, but you
should have a basic idea of who your target audience is and who you are trying to attract.
In order to have a real-time knowledge of what bloggers, as well as other people on the internet are saying
about your product, brand, or wine, setup Google Alerts. This is a simple, easy process that is and extremely
powerful tool that lets your know when your name comes up.
If you open the communication early, you will already know when blogger, as well as consumers on the web –
using services like CellarTracker and other wine sites, sare talking about you.
Use search engines on a regular basis to search for your name. This will give you a bigger picture of what is
going on.
–Social networks like friendfeed and StumbleUpon are aggregators that take material from many sources and
make it public to a personal network. This can be a great resource to spread the message about your brand.
–Finding trends and tracking back to them is the key to successful measurements of ROI. You can, and should,
track referneces to your site, including mentions on Facebook and Twitter.
–Track the use of hastage (#hastags) that mention your brand
-use coupon codes to promote your business through bloggers
–Use affilliate tracking to track sales from various sites
10. Be Consistant
Consistent branding is essential. Your message should be clear, across all social media platforms as
well as your traditional marketing materials.
Think of international brands such as Nike and Coke. Even though they have progressed through the
years, the brand images and core messages are still the same.
Coke is it. Just do it. These messages have been consistent through the years giving these brands a
core identity that is internationally recognizeable today.
By buyilding your brand, selling more tours or wine, you will increase your customer base long term.
As wine is a long tail business, building a lo9yal customer today will be a long term relationship
tomrrow.
Using these new media tools can help you do this indirectly, by building loyal followers who are
interested in your brand. Blogging, social media platforms, and social networks help you outsource
your PR and marketing to a database of bloggers who can and will build your brand by word of
mouth. For free.
11. Should YOUR business blog?
Not every wine business should blog. Sometimes it’s not appropriate. Additionally, it’s important to blog
regularly, whether that’s is once a week or once a month. Blogs are an excellent source of information for
a wider audience, and you have a powerful tool to keep people updated instantly.
You can start your blogging efforts with an update on the harvest, or your most recent tour offerings. Do
you have a mailing list? Invite them to view your blog. If these people enjoy your efforts, they are likely
to share it with their friends.
And overall social media strategy is more important than a blog. new media will give you more exposure,
word of mouth exposure, virual marketing, and new fans. Your message must be relevant. Spam is just
spam, no matter what format it’s in.
Don’t expect an immediate payoff. wine is a long tail business, and social meida is a long tale
communication technique.
12. How can I get bloggers to talk about us?
Bloggers are not such a picky bunch, but we would like to have some access that the
general public does not have access to.
•If you are a tour operator, perhaps offering a local blogger a sample day trip to write
about.
•Wine producers should allow bloggers to become familiar with thier products by
offering targeted samples.
•.Travel agents can offer bloggers who specialize n a particalr region more
information.
Make the experience personal. The best experiences a blogger has is the one that you
make unique for them.
Know your audience. Regardless of the type of blogger or media that you are working
with, you need to know your audience. Target your media list accordingly. More on that in
the next discussion point.
Spread the word - communicate and communicate wisely. Decide what your channels of
13. Working with Bloggers - It’s a two way street!
Wine producers should not be afraid of bloggers and other media representatives. While some may
worry that we might paint them in a negative light, by putting your best foot forward, you give a new
audience an opportunity to taste your wines at that own pace and formulate their own opinions. My
personally developing relationships with bloggers, you can determine who would best be served by
discussing your wines, and who might not be the right demographic.
Bloggers do not like being talked AT. We want to talk WITH you. The vast majority of wine bloggers in
particular, and bloggers in general, do it for the passion about the subject matter, not because it’s our
vocation.It’s important to open the discussion and actively participate in the community. While this
doesn’t have to be a full time enterprise, you do need to dedicate some time to communicating in your
chosen channel.
Make your writing interesting! We want to hear about your business, and how it impacts us. It is less
interesting to hear the same harvest report in a general sense, than it is to hear the specifics of what
happened in your vineyard, or what tour you led during the season and why others would enjoy it.
Bloggers and the wine industry must work together. This is not a one way street! Find your voice and
talk to us
Be creative, and be involved. It is not the best approach to blindly send emails or sample bottles of wine
if you don’t know your audience. Take the time to review the blogs that you are approaching. You don’t
want to send a sample of a dry white wine to a blogger who only does big reds for California, as that
would not be focusing your efforts on the right demographic.
14. Choose your blogger audience wisely. Do you produce wine from a specific region? Do
you offer tours in an area of interest? It is important to know who you want to talk about
your business.
A blogger who writes about cosmetics would not be the appropriate audience for a post on
a tour operator in Porto.
Likewise, a blogger who focuses on wines under $10 or a small region in California, such as
Sonoma, would not be a good audience for your wine if you produce $50 wines from
Australia.
What am I getting at? Know who you are communicating with! The most successful press
samples are sent with thought and care. Reach out to your list and ask if they are
interested in writing about your business. Doing this prevents unwanted spam and
solicitation, and also opens the doors of communication early. For winemakers, it also
prevents the loss of wine to a blogger who may never taste it because it is outside of the
scope of their business.
Take a risk and host a blogger event. Many regions get a bubble of coverage during these
events and are trending topics on social media sites. This can add exposure to your
business in a very short time period. These events may be a lunch at your winery, a sample
tour that you might offer, or a week visiting a region that you represent. These
opportunities allow bloggers to learn about your products in a personalized manner, where
they know that they will have access to the information they need without trying to
compete for attention.
Bloggers offer viral and virtual marketing. Allowing us to enter your family, however
temporarily, gives us access to information that we can share with our readers that they
might not necessary know.
15. What?! They didn’t like me?
Don’t take it personally if we don’t like, or don’t write about your wine or product.
Wine bloggers in particular often have sample policies posted on their sites for your
review, prior to sending out information or product. Again, an introduction email
will let you know if we are interested in talking about your product.
If, by chance, we don’t like a product and we do write that, don’t be offended. We
are only offering our opinion. It also a critical time for you to reach out to discuss
with us WHY we didn’t enjoy the product.
It may be a matter of personal taste, or on rare occasions, with wine – it may be an
off bottle.
If there was an issue with another product or tour for example, this is your
opportunity to reach out and correct it, thereby allowing us to write a follow piece
on how you handled the issue.
Having personal experienced one issue while tasting at a winery, my previously
terrible experienced was turned around by a few emails and a follow up visit.
Again, this goes back to communication.