A quick 2-hour overview of nonprofit communications strategy, pitching old-school, social media the news and us, and some very quick and dirty spokesperson tips.
13. Crafting An Elevator SpeechWho We Are, In A Minute Or So Hi! My name is _____ and I work with… You know how… (problem) Well, what we do is…(feature) So that …(benefit) We’re kind of like the…(metaphor) Feature: the physical traits or description of what you do Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do? Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.
14. 6 Types of Stories Oh No!...disaster, tragedy, bad news Yes!...victory, agreement, improvement Wow!...extreme, unique event Hmmm!...thought-provoking, stimulating Rituals...opening days, funerals, birthdays News You Can Use...helpful information
25. Help, I’m Nervous Steven Poff, “July 31st 2008 - I Aimed, I Pulled the Trigger, from flickr
26. Rock Star Interview Tips: Bridging If you are asked a question not on your agenda, bridging is the effective way to respond. Nikki Sixx, by Tawny Rockerazzi from flickr
31. Thank you! Learn more at the blog: www.communitymediaworkshop.org Join our network at www.nonprofitcommunicators.ning.com Gordon Mayer, gordon@newstips.org 312-369-7722
Oh No!...disaster, tragedy, bad newsYes!...victory, agreement, improvementWow!...extreme, unique eventHmmm!...thought-provoking, stimulatingRituals...opening days, funerals, birthdaysNews You Can Use...helpful information
Imagine your audience and what they will askRoleplay, rehearse, build up to the most important news outletsList!Release!
Newspapers audience is up more than ever on the Web but their advertising revenue is down, down, downWes Bleed story-platform changes the message (Clay made this point better this morning) He got laid off
The NEW News report for the TrustThe news is increasingly UNlikely to cover you/your issue no matter how good you are
Our own survey-sector response to changesImpact survey is source ; scale was 1 to 4 strongly disagree, disagree, agree, strongly agreeSocial media: eb’s doing itPrint? What print?Online news coverage is workingReporters who used to cover us got laid offNot so much on capacity but not badSome status quo, some layoffs, a bit of added capacityQuestions?
Your point of view is the most important thing at the momentYou got here because what you know and think is of valueBeing nervous is normalChannel fear into excitement and enthusiasmUse breathing, centering—relaxation techniques that work for you
