How to really get heard<br />Gordon Mayer<br />
What would you tell President Obama about your work if you crossed paths jogging?<br />
CMWho?<br />
Why we communicate<br />Turnout	Attendance at an event<br />AwarenessUsually traces back to money<br />AdvocacyBest to eng...
‘Facts <br />Are <br />Meaningless’<br />
Telling stories<br />Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago<br />
Crafting an elevator speechWho we are, in less than 2 minutes<br />Hi! My name is _____  and I work with… <br />You know h...
Not these<br />“mission statement” by Ecastro, from flickr<br />
Like what?<br />Identifying a Problem<br />Finding a Solution<br />Creating a Conflict<br />Making a Fresh Start<br />Doin...
6 types of media stories<br />Oh No!...disaster, tragedy, bad news<br />Yes!...victory, agreement, improvement<br />Wow!.....
Where did that plan go?<br />
What Are Our Messages?<br />
Thank you!<br />Get found online!<br />Add your group to our directory at www.communitymediaworkshop.org<br />And fan us o...
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How to Get Heard - for Youth Connection Charter School

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  • Imagine Your AudienceHow We Began/Who Influenced Us/FoundersObstacles Faced and Problems SolvedOn-going Benefits GivenExamples—specific peopleValues in ActionBefore we came on the scene/After we did our thingAccomplishments, Victories, Feeling good!
  • Mission statementsGood IntentionsJargon &amp; GibberishBackground informationGeneralities
  • Where did that communications plan go? Tell the story about the communications strategy planning workshopAs Demetrio says:Focus on your goals.Have a communications plan that supports your goals.Be clear and consistent with your message and brand.Identify your audiences on the ground and online.Identify the tools and resources you will need.Measure your impact.
  • How to Get Heard - for Youth Connection Charter School

    1. 1. How to really get heard<br />Gordon Mayer<br />
    2. 2. What would you tell President Obama about your work if you crossed paths jogging?<br />
    3. 3. CMWho?<br />
    4. 4. Why we communicate<br />Turnout Attendance at an event<br />AwarenessUsually traces back to money<br />AdvocacyBest to engage audience<br />
    5. 5.
    6. 6.
    7. 7. ‘Facts <br />Are <br />Meaningless’<br />
    8. 8. Telling stories<br />Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago<br />
    9. 9. Crafting an elevator speechWho we are, in less than 2 minutes<br />Hi! My name is _____ and I work with… <br />You know how… (problem)<br />Well, what I do is…(feature)<br />So that …(benefit)<br />We’re kind of like …(metaphor)<br />Feature: the physical traits or description of what you do<br />Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?<br />Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.<br />
    10. 10. Not these<br />“mission statement” by Ecastro, from flickr<br />
    11. 11. Like what?<br />Identifying a Problem<br />Finding a Solution<br />Creating a Conflict<br />Making a Fresh Start<br />Doing Something New<br />Doing Something Unusual<br />
    12. 12. 6 types of media stories<br />Oh No!...disaster, tragedy, bad news<br />Yes!...victory, agreement, improvement<br />Wow!...extreme, unique event<br />Hmmm!...thought-provoking, stimulating<br />Rituals...opening days, funerals, birthdays<br />News You Can Use...helpful information<br />
    13. 13. Where did that plan go?<br />
    14. 14. What Are Our Messages?<br />
    15. 15. Thank you!<br />Get found online!<br />Add your group to our directory at www.communitymediaworkshop.org<br />And fan us on Facebook! <br />www.facebook.com/ communitymediaworkshop<br />

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