Getting the EWord Out

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slides from several presenters on using social media in a hands-on way for nonprofits and grassroots folks.

A production of the Office of LGBT Health and the Office of Substance Abuse and Tobacco Control Programs at the Chicago Department of Public Health in collaboration with the National LGBT Tobacco Control Network.

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Getting the EWord Out

  1. 1. The Joy of Tech<br />Getting The e-Word OUT<br />February 8, 2010<br />Jim Pickett, AIDS Foundation of Chicago<br />(LifeLube.org)<br />jpickett@aidschicago.org<br />
  2. 2.
  3. 3. Forum + podcasting<br />
  4. 4. The new measure<br />Attendance<br />In-Person<br />Downloads<br />(As of January 6, 2009)<br />Increase<br />Forum 1<br />(Good Sex, Bad Sex)<br />148<br />7,003<br />x 47<br />Forum 2<br />(Sex on Superhighway)<br />95<br />9,946<br />x 104<br />Forum 3<br />(Let’s Take a Glass)<br />81<br />7,777<br />x 96<br />Forum 4<br />(Tunnel of Love)<br />122<br />10,177<br />x 83<br />Forum 5<br />(Generation You)<br />5,522 – Sept <br />87<br />x 63<br />Forum 6<br />(Risky Business?)<br />6,100 – Sept <br />x 42<br />145<br />
  5. 5. Podcasts are the gifts that keep on giving<br />Interact with our content for ONE HOUR<br />
  6. 6.
  7. 7. The 5 W’s<br />Why are we doing this? (Goals)<br />What are we going to do? (Tactics)<br />Who are we trying to reach? (Community)<br />Where are we going to do it? (Networks)<br />When are we going to do it (Time)<br />+ HOW (Help?)<br />
  8. 8. Social Media Helps You To …<br />Tell your story – you are your own media<br />Focus on relationships with current – and potential – members, advocates & donors<br />Increase transparency<br />Share information: Educate others about your agency and issues and learn from others <br />Build a more meaningful community<br />
  9. 9. Will Lion / Flickr: http://www.flickr.com/photos/will-lion/2595051813/<br />
  10. 10. Community Values<br />Generosity<br />Stories <br />Agility<br />Compassion<br />Authenticity<br />- Tara Hunt, author of “The Whuffie Factor”<br />http://www.slideshare.net/missrogue/yes-i-do-mind-the-gap<br />
  11. 11. Shift Perspective<br />
  12. 12.
  13. 13. Why should your org be on Twitter?<br />Wide reach<br />Fast information<br />Immediate<br />
  14. 14. Why shouldn’t you be on Twitter?<br />Immediacy<br />Permanence<br />Short span for ideas<br />
  15. 15. Twitter Do’s<br />Be Human<br />Show personality<br />Follow interesting people<br />Be useful<br />Be engaging<br />Be Humble<br />
  16. 16. Twitter Don’ts<br />Don’t just drop links<br />Don’t follow everyone that follows you automatically<br />Clutter makes conversation harder<br />Don’t tweet about the mundane<br />Don’t be selfish<br />RT others & share great content<br />
  17. 17. Further Your Mission<br />Use to find other similar orgs doing<br />Find out what’s being said about you<br />Build community and relationships<br />Get your story out to the masses<br />

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