Communications Network Social Media Game presentation


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Playing the social media game, created by Beth Kanter and David Wilcox and here remixed by Community Media Workshop can help with social media adoption and thinking through how to integrate Web 2.0 tools into your overall communications work. (hint: download the cards here:

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  • BK our world expert on this stuffFirst time we had her come to our conference… suddenly we existed online! It was amazing.Now we’re there but not all the time.See also: Oscar Wilde: “The only thing worse than being talked about is not being talked about.”
  • Ken davis @ chi journalism town hall; the NEW NewsNewspapers audience is up more than ever on the Web but their advertising revenue is down, down, downWes Bleed story
  • The news is increasingly UNlikely to cover you no matter how good you are
  • Review of termsAggregate=like excel spreadsheet / what makes a database?1.0 etc: physicists, cats, next gen is things like sunderstanding, conversation, making it smarter and elarning from usLink: have to understand what that is stillNetwork: definition is RSS: an email alternativeOnline offline—it’s not either/orLong tail… show a picture
  • Web 1.0, static webpages where people just read information.
  • Dynamic webpages and participation, broadcasting and aggregatingWEB 1, HTML (Hypertext Markup Language): Files that scripted how a webpage will look and what content will be visible… created static pages and static websites. (.html, .htm)WEB 2.0, XML (Extensible Markup Language): Files that compile form (how a page will look like) and content (information, images, stories, etc.) separately into one or multiple pages… creates dynamic content, form, websites and interfaces. (.php, .asp, .xml, .css, etc)Content is stored as data (.xml), Form is defined using style sheets (.css-cascading style sheets), Pages instruct browsers (Firefox, Internet Explorer, Safari) how to construct them for viewing (.php, .asp, etc)
  • The cards are divided into: Social Network, Collaboration, Media Content/Networking; Communication Tools, and Online Broadcast.
  • Communications Network Social Media Game presentation

    1. 1. The Social Media Game<br />Design: Beth Kanter & David Wilcox<br />Remix: Community Media Workshop<br />Presentation: Gordon Mayer<br />
    2. 2. Sharing, Beth, and the Universe<br />
    3. 3. CMWho?<br />
    4. 4. Social Media<br />
    5. 5. The News…<br />Bob Black for CMW<br />
    6. 6. Tribune and Sun-Times, 1986-2008<br />Source = Newsbank, March 2009<br />
    7. 7. …and Us<br />How has communications changed? (summer 2009)<br />Disagree<br />Agree<br />
    8. 8. Why We Communicate<br />Turnout Attendance at an event<br />AwarenessUsually traces back to money<br />AdvocacyBest to engage audience<br />
    9. 9. Need to Know<br /><ul><li> Aggregate: all apples… and a lot of them
    10. 10. 1.0, 2.0, 3.0
    11. 11. Link
    12. 12. RSS
    13. 13. Social Network
    14. 14. Online offline
    15. 15. Long tail</li></ul>Apples and oranges, by dano from flickr<br />
    16. 16. 1.0, 2.0, 3.0<br />
    17. 17.
    18. 18.
    19. 19. THESOCIAL MEDIAGAME<br />
    20. 20. Goals of the Game<br />There are no winners or losers to the Social Media Game. <br />This game is intended to help you to understand the basic mechanics of the social web and strategize online communications through Web 2.0.<br />
    21. 21. HowIt’s Played<br />30 Social Media Cards in 4 categories: Collaboration, Media Content/Networking, Online Broadcast, and Communication Tools. Each card costs credits. <br />You receive an Objective card. You have 12 credits to spend. Discuss, examine, and choose the tools that best achieve your objective in 10 minutes.<br />You will receive a Situation Card that offers an Opportunity (gain credit), a Dilemma (lose credit), or a Wild Card (more credit to choose another Social Media Card or create your own Social Media Card). Re-strategize using the Situation Card. You are given only 10 more minutes.<br />Present to the group your objective, situations and strategy on how to use social media tools to achieve your goal.<br />
    22. 22. What did you discover?<br />
    23. 23. Try this at home!<br />Jake, by Parl, from flickr<br />
    24. 24. Thank you!<br />More tips on our home<br />Learn more at the<br />Join our network<br />Gordon Mayer, gordon@newstips.org312-369-7722<br />