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Communications Network Social Media Game presentation


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Playing the social media game, created by Beth Kanter and David Wilcox and here remixed by Community Media Workshop can help with social media adoption and thinking through how to integrate Web 2.0 tools into your overall communications work. (hint: download the cards here:

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Communications Network Social Media Game presentation

  1. 1. The Social Media Game<br />Design: Beth Kanter & David Wilcox<br />Remix: Community Media Workshop<br />Presentation: Gordon Mayer<br />
  2. 2. Sharing, Beth, and the Universe<br />
  3. 3. CMWho?<br />
  4. 4. Social Media<br />
  5. 5. The News…<br />Bob Black for CMW<br />
  6. 6. Tribune and Sun-Times, 1986-2008<br />Source = Newsbank, March 2009<br />
  7. 7. …and Us<br />How has communications changed? (summer 2009)<br />Disagree<br />Agree<br />
  8. 8. Why We Communicate<br />Turnout Attendance at an event<br />AwarenessUsually traces back to money<br />AdvocacyBest to engage audience<br />
  9. 9. Need to Know<br /><ul><li> Aggregate: all apples… and a lot of them
  10. 10. 1.0, 2.0, 3.0
  11. 11. Link
  12. 12. RSS
  13. 13. Social Network
  14. 14. Online offline
  15. 15. Long tail</li></ul>Apples and oranges, by dano from flickr<br />
  16. 16. 1.0, 2.0, 3.0<br />
  17. 17.
  18. 18.
  20. 20. Goals of the Game<br />There are no winners or losers to the Social Media Game. <br />This game is intended to help you to understand the basic mechanics of the social web and strategize online communications through Web 2.0.<br />
  21. 21. HowIt’s Played<br />30 Social Media Cards in 4 categories: Collaboration, Media Content/Networking, Online Broadcast, and Communication Tools. Each card costs credits. <br />You receive an Objective card. You have 12 credits to spend. Discuss, examine, and choose the tools that best achieve your objective in 10 minutes.<br />You will receive a Situation Card that offers an Opportunity (gain credit), a Dilemma (lose credit), or a Wild Card (more credit to choose another Social Media Card or create your own Social Media Card). Re-strategize using the Situation Card. You are given only 10 more minutes.<br />Present to the group your objective, situations and strategy on how to use social media tools to achieve your goal.<br />
  22. 22. What did you discover?<br />
  23. 23. Try this at home!<br />Jake, by Parl, from flickr<br />
  24. 24. Thank you!<br />More tips on our home<br />Learn more at the<br />Join our network<br />Gordon Mayer, gordon@newstips.org312-369-7722<br />