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Message Presentation


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Message Development for labor unions and nonprofit organizations: using stories to connect to audiences.

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Message Presentation

  1. 1. Developing and Delivering the Message Iran, Tehran, The Green Vicrtory Sign by Hamed Saber from flickr Saturday, June 27 Gordon Mayer, vp Community Media Workshop Union Communications Conference, @ Univ. of Ilinois
  2. 2. What would you tell President Obama about your work if you crossed paths jogging?
  3. 3. CMWho?
  4. 4. Transform, Order, Set Goals
  5. 5. Turnout Attendance at an event Why we communicate Awareness Usually traces back to money Advocacy Best to engage audience
  6. 8. <ul><li>‘ Facts </li></ul><ul><li>Are </li></ul><ul><li>Meaningless’ </li></ul>
  7. 9. What Are Our Goals?
  8. 10. Who Are Our Audiences?
  9. 11. More on messages Got milk? / ¿Toma leche?
  10. 12. What Stories Carry Our Messages to Our Audiences?
  11. 13. <ul><li>Hi! My name is _____ and I work with… </li></ul><ul><li>You know how… (problem) </li></ul><ul><li>Well, what we do is…(feature) </li></ul><ul><li>So that …(benefit) </li></ul><ul><li>We’re kind of like the…(metaphor) </li></ul><ul><ul><li>Feature : the physical traits or description of what you do </li></ul></ul><ul><ul><li>Benefit : a feature translated into a member’s satisfaction. What do the members get because of what you do? </li></ul></ul><ul><ul><li>Metaphor : a comparison that can be funny or startling; goal is to make your work familiar. </li></ul></ul>Crafting an Elevator Speech Who we are, in a minute or so
  12. 14. Why We’re Here?
  13. 15. What about these ?
  14. 16. Cesar Chavez How did you find out about the grape boycott?
  15. 17. Getting the message 40 years ago <ul><li>In 1973, 17% of American consumers participated in the grape boycott. </li></ul><ul><li>Did you (if you are old enough)? </li></ul><ul><li>How did you get the message? </li></ul><ul><li>Was it through the national media? </li></ul><ul><li>Was it through the mainstream local media? </li></ul>
  16. 18. More tips on our home page: Learn more at the blog: www Join our network at www Gordon Mayer, [email_address] org 312-369-7722 Thank you!