Welcome To Social Media - Chicago Department Public Health

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The Chicago Department of Public Health asked CMW to work with Public Health Partnership affiliates in two sessions today and again April 5. Session 1 focused on strategy and listening, with Twitter as our featured tool. (Twitter workshop is posted separately).

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  • Where did that communications plan go? Tell the story about the communications strategy planning workshopAs Demetrio says:Focus on your goals.Have a communications plan that supports your goals.Be clear and consistent with your message and brand.Identify your audiences on the ground and online.Identify the tools and resources you will need.Measure your impact.
  • Plan for 6 months plus
  • Four basic goals of a Website! Persuade, Educate Inform Appeal (fun)Good websites have a priority goaland use the other three to supportthe main priority goal
  • SM=$200 a year Zoomerang about the same Email programs integrate it… seems logical and you may already use one of these. Some things to think about:How FEW questions? (time) What’s the ASK?What will you use answers FOR? (who can help?) Prizes? Ray School storyHandout – who does what online….
  • BK our world expert on this stuffFirst time we had her come to our conference… suddenly we existed online! It was amazing.Now we’re there but not all the time.See also: Oscar Wilde: “The only thing worse than being talked about is not being talked about.”
  • Listening is like being in a car knowing that you are safe, also knowing how to handle etiquette—when to speed up and when to slow down. Do I need more gas? dashboarding is so hot – keeping track is huge. But for now we’re just talking about knowing what’s going on real time. It’s not as hard as you think. RSS=reader and feed.Laura Freeman sotry: when I am doing a show about doris duke ? Doris day? Madonna? I go find fan sites and tell them about it. I get intervieweed that way and other sites pick up the interview. Google alerts
  • Frogloop…. Others—NTEN 3 hours listening.You want to know if someone says something about you… you want to say thank you! Comcast stories , zappos has become famous!
  • Keyword exercise
  • Keyword search tools
  • Welcome To Social Media - Chicago Department Public Health

    1. 1. Gordon<br />Mayer<br />to Social Media<br />
    2. 2. CMWho?<br />
    3. 3. Why we communicate<br />Turnout Attendance at an event<br />AwarenessUsually traces back to money<br />AdvocacyBest to engage audience<br />
    4. 4. Where did that plan go?<br />
    5. 5. How long is a strategy? <br />
    6. 6. What are our goals?<br />
    7. 7. Persuade<br />Priority Goal which will <br />lead to action or engagement<br />Inform<br />Provide specific<br />Information or data to lead to immediate action<br />Educate<br />Provide them with<br />Knowledge to help<br />guide decisions<br />Inform<br />Provide user with<br />Specific infor<br />Appeal to Emotions<br />Provide a positive <br />Experience for users<br />
    8. 8. Who are our audiences?<br />
    9. 9. Strategy: audience surveys<br />
    10. 10. What are our messages?<br />
    11. 11. Listening a la Beth<br />
    12. 12. Listening<br />Audi Q7 Saint Beast Dashboard by jiazi on fickr<br />
    13. 13. Talking about me?<br />
    14. 14. Imagine your audience<br />Write down 10 phrases or words someone might use to find you or your organization<br /><ul><li> Now narrow those 10 phrases to 5
    15. 15. Name 3-5 communities of interest or geography with medium to high interest in your services</li></li></ul><li>Exercise!<br />Find you, your org, or your issue at one or more of these sites:<br />News.google.com<br />addictomatic.com<br />Socialmention.com<br />
    16. 16. Homework<br />Check your goals, audiences, messages with colleagues, supervisors<br />Look for your issue, organization out there<br />Build an iGoogle-type dashboard<br />Start reading blogs via RSS<br />
    17. 17. Thank you!<br />Get found online!<br />Add your group to our directory at www.communitymediaworkshop.org<br />And fan us on Facebook! <br />www.facebook.com/ communitymediaworkshop<br />

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