Oh No!...disaster, tragedy, bad newsYes!...victory, agreement, improvementWow!...extreme, unique eventHmmm!...thought-provoking, stimulatingRituals...opening days, funerals, birthdaysNews You Can Use...helpful information
Imagine your audience and what they will askRoleplay, rehearse, build up to the most important news outletsList!Release!
Newspapers audience is up more than ever on the Web but their advertising revenue is down, down, downWes Bleed story-platform changes the message (Clay made this point better this morning) He got laid off
The NEW News report for the TrustThe news is increasingly UNlikely to cover you/your issue no matter how good you are
Our own survey-sector response to changesImpact survey is source ; scale was 1 to 4 strongly disagree, disagree, agree, strongly agreeSocial media: eb’s doing itPrint? What print?Online news coverage is workingReporters who used to cover us got laid offNot so much on capacity but not badSome status quo, some layoffs, a bit of added capacityQuestions?
Your point of view is the most important thing at the momentYou got here because what you know and think is of valueBeing nervous is normalChannel fear into excitement and enthusiasmUse breathing, centering—relaxation techniques that work for you
How to Really Get Heard - Champaign University Y 11-3-2009
How toReally Get<br />Heard<br />UniversityYMCA<br />Gordon Mayer<br />
If you could write the headlineon your story, what would it say?<br />
Crafting An Elevator SpeechWho We Are, In A Minute Or So<br />Hi! My name is _____ and I work with… <br />You know how… (problem)<br />Well, what we do is…(feature)<br />So that …(benefit)<br />We’re kind of like the…(metaphor)<br />Feature: the physical traits or description of what you do<br />Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?<br />Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.<br />
6 Types of Stories<br />Oh No!...disaster, tragedy, bad news<br />Yes!...victory, agreement, improvement<br />Wow!...extreme, unique event<br />Hmmm!...thought-provoking, stimulating<br />Rituals...opening days, funerals, birthdays<br />News You Can Use...helpful information<br />