The document outlines 11 critical steps for building a brand, including defining goals and target audience, developing a value proposition and unique solution, understanding audience needs through surveys, conducting a professional photo shoot, updating online platforms like websites and social media with a consistent brand, creating an "About" page focusing on the reader, developing a lead magnet to attract leads, using multiple social media channels, and identifying sources of income like speaking, books, and courses.

1. 11 Critical Steps
for Building
Your Brand
By: Melissa Saulnier

2. What are Your Overall Goals

3. Date Your Goals
Name Your Obstacles
Name Your Skills
What happens when you achieve

4. Who is Your Target

5. Name your audience(s)
List what you do for them

6. Value Proposition

7. Your professional Identity
Your Audience
Unique Solution
Transformation

8. What They Need

9. What is their pain
What is their pleasure

10. Do a Survey

11. FREE - SurveyMonkey.com
10 questions
100 responses
Standard email

12. Professional Photo Shoot

13. Hire a Pro
Negotiate for all rights
Shoot at home or office
Your Clothing
More….

14. Update Your Platform

15. Website/Blog
Positioning
Include your Brand
Across Social Media

16. Your About Page

17. First Person
Conversational
Readers Priorities
Short bio
Find you blog
More…

18. What is a Lead Magnet

19. Review the pain point
How can you alleviate the pain
The format to use
Content
Book Cover
Email incentive and more…

20. Social Media Channels

21. Facebook
Twitter
LinkedIn
Other

22. Sources of Income

23. Speaking
Books
Courses

24. www.NorthernGatePublishing.com