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Social Media, the News, & You


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A lunchtime presentation on how news has changed, how nonprofits have adapted, and what the future may hold for Association for Women in Communications at Madison, Wisc's Edgewater Hotel.

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Social Media, the News, & You

  1. 1. Social Media, the News & You The News Sun Gordon Mayer Association for Women in Communications Madison, Wisc.
  2. 3. Oscar’s Law The only thing worse than being talked about is not being talked about. ( from “The Picture of Dorian Gray” )
  3. 4. CMWho?
  4. 5. Social Media
  5. 6. The News… Bob Black for CMW
  6. 7. Tribune and Sun-Times, 1986-2008 Source = Newsbank, March 2009
  7. 8. The NEW News of 2009
  8. 9. The NEW News this month
  9. 10. Old and new side by side <ul><li>Aggregators </li></ul><ul><li>Curators </li></ul><ul><li>Opinionators </li></ul><ul><li>Others? </li></ul>
  10. 11. … and You How has communications changed? (summer 2009) Disagree Agree
  11. 12. Turnout Attendance at an event Why We Communicate Awareness Usually traces back to money Advocacy Best to engage audience
  12. 13. Listening Audi Q7 Saint Beast Dashboard by jiazi on fickr
  13. 14. Three rules for building buzz <ul><li>Find your crowd </li></ul><ul><li>Listen </li></ul><ul><li>Imagine your audience </li></ul>
  14. 15. Talking about me?
  15. 16. Why I love twitter Name @ Who/What Followers Adam Wilson Uwbci Brain-Computer Interface Laboratory at UW 323,504 Penelope Trunk penelopetrunk author, blogger, entrepreneur 27,573 Matthew Carlson MatthewDCarlson Philosopher, mystic and entrepreneur. Internet Marketing, SEO 12,804 Kathleen Slattery Moschkau KathleenShow Talk radio host and filmmaker (“Side Effects” w/Katherine Heigl). After a decade of schlepping drugs for big pharma, I finally got the ovaries to… 7,889 The Progressive Magazine Theprogressive A voice for peace and social justice since 1909. 7,665 Brazen Careerist BrazenCareerist Keeping members of the Brazen Careerist Community connected through Twitter. If you're not already a member come join us! 7,538
  16. 17. Twitter, another take Name @ Who/What Followers UW Health uwhealth Represents the academic health care entities of the University... 3,928 Nick rumadison Read thoroughly 3,121 NBC15 nbc15_ madison NBC15 in Madison, Wisconsin: Coverage You Can Count On! 2,933 The Capital Times captimes Madison's progressive news source since 1917. 2,516 John Pederson Ijohnpe- derson Specializing in the eUtilization of people networks throughout the midwe... 2,500 WISC TV WISCTV_ News3 Madison's leading source of news and information. 2,181
  17. 18. Imagine your audience <ul><li>Write down 10 phrases or words someone might use to find you or your organization </li></ul><ul><li>Now narrow those 10 phrases to 5 </li></ul><ul><li>Name 3-5 communities of interest or geography with medium to high interest in your services </li></ul>
  18. 19. Exercise! <ul><li>Find you, your org, or your issue at one or more of these sites: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  19. 20. Listening a la Beth
  20. 21. Get found online! Add your group to our directory at And fan us on Facebook! communitymediaworkshop Thank you!
  21. 22. Get found online! Add your group to our directory at And fan us on Facebook! communitymediaworkshop Thank you!