Imagine Your AudienceHow We Began/Who Influenced Us/FoundersObstacles Faced and Problems SolvedOn-going Benefits GivenExamples—specific peopleValues in ActionBefore we came on the scene/After we did our thingAccomplishments, Victories, Feeling good!
Arcc strategy session_presentation_final
How to get heard<br />Thom Clark &<br />Gordon Mayer<br />ARCC<br />Alliance for Research in Chicago Communities<br />
What would you tell President Obama about ARCC if you crossed paths jogging?<br />
Telling stories<br />Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago<br />
Crafting an elevator speechWho we are, in less than 2 minutes<br />Hi! My name is _____ and I’m a … <br />You know how… (problem)<br />Well, what I do is…(feature)<br />So that …(benefit)<br />I’m kind of like …(metaphor)<br />Feature: the physical traits or description of what you do<br />Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?<br />Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.<br />