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Arcc strategy session_presentation_final

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Communications strategy for a coalition of academic researchers and

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Arcc strategy session_presentation_final

  1. 1. How to get heard<br />Thom Clark &<br />Gordon Mayer<br />ARCC<br />Alliance for Research in Chicago Communities<br />
  2. 2. What would you tell President Obama about ARCC if you crossed paths jogging?<br />
  3. 3. CMWho?<br />
  4. 4. Why we communicate<br />Turnout Attendance at an event<br />AwarenessUsually traces back to money<br />AdvocacyBest to engage audience<br />
  5. 5.
  6. 6.
  7. 7. ‘Facts <br />Are <br />Meaningless’<br />
  8. 8. Telling stories<br />Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago<br />
  9. 9. Crafting an elevator speechWho we are, in less than 2 minutes<br />Hi! My name is _____ and I’m a … <br />You know how… (problem)<br />Well, what I do is…(feature)<br />So that …(benefit)<br />I’m kind of like …(metaphor)<br />Feature: the physical traits or description of what you do<br />Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?<br />Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.<br />
  10. 10. What are our goals?<br />
  11. 11. Who are our audiences?<br />
  12. 12. What are our messages?<br />
  13. 13. ARCC & CBPR strategy<br />Amy Snipes, from http://www.kellogghealthscholars.org/news/annual.cfm<br />
  14. 14. Our goals?<br />Our audiences?<br />Our messages?<br />WIFM for our audiences?<br />Our stories?<br />
  15. 15. Thank you!<br />Get found online!<br />Add your group to our directory at www.communitymediaworkshop.org<br />And fan us on Facebook! <br />www.facebook.com/ communitymediaworkshop<br />

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