The document discusses maximizing knowledge sharing in businesses through social software and social media. It describes how social networks and online communities can provide benefits to workplaces by increasing knowledge and access to solutions, but may also cause employee distraction and risk of leaking confidential information. While many employees want to use social media at work, companies remain wary of the openness it brings. The presentation aims to explore how goals can be achieved and applications used securely as part of a knowledge sharing strategy that leverages Web 2.0 technologies.

1. Maximizing
Knowledge-Sharing
in Your Business
Neville Hobson, ABC
www.nevillehobson.com
London
August 19, 2009

3. Now – 10:45
1. The Big Picture
2. How can social software advance your
current knowledge strategy?
3. Gaining an understanding of the
business potential of social media
10:45 – 11:00
 Coffee

5.  What are you looking
for?
 What experiences do
you have?
 What software do you
know about?
 What apps do you
use yourself?

6. http://en.wikipedia.org/wiki/Social_software

8. http://theconversationprism.com/

11. Then Now
Cradle to grave Portfolio career
Loyalty Transactional relationship
Dependence Independence
Employees as human resources Creative talent on loan
Employees Citizens
Big companies / institutions My own group / company
Command and control, paternalism Inclusivity based on mutual respect
CEO = God CEO = Guide
I left the company I left my boss
Local community Workplace communities
http://www.enterprise2dot0.com/

12. Consumers, citizens and employees have changed.
 We don’t trust “corporate-speak” or “marketing-
speak”
 We fast-forward our PVRs through the
interruptions
 We pull content that interests us
 We create our own content, original and
mashups
 We pay close attention to (and are influenced
by) word of mouth
 We bring our behaviours to the workplace

13.  The social structure in which
technology puts power in the hands
of individuals and communities
instead of institutions

14. http://www.gartner.com/DisplayDocument?id=1092512

15. 1. No one really knows everything about
social media
2. You only learn by trying
David Ferrabee
2009

16. http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html

18.  The benefits and
pitfalls of social
media in the
workplace

22.  The benefits and
pitfalls of social
media in the
workplace

23. Social networks are changing the way we work:
 74% of European employees believe using social networks
and online communities provide great benefits in the
workplace, including increasing knowledge and creating
access to problem-solving solutions.
 This new way of working is not without potential problems.
Prominent:
 Employee distraction
 Potential to leak company confidential information
 Although companies are beginning to embrace social
networks, and employee expectations are high regarding
adoption, many remain wary of the openness social networks
bring to their corporations.
Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0

24. Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0

25. Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0

26. Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0

27. Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0

29.  What goals are you
hoping to achieve?
 Which applications are
you considering or
currently using in your
knowledge-sharing
strategy?
 What are you looking to
achieve by using Web 2.0
technologies?
 How can you ensure
secure applications on
your existing platform(s)?

30. http://www.engagementdb.com/

31.  What goals are you
hoping to achieve?
 Which applications are
you considering or
currently using in your
knowledge-sharing
strategy?
 What are you looking to
achieve by using Web 2.0
technologies?
 How can you ensure
secure applications on
your existing platform(s)?

32. 1. Channels have Imperatives:
fragmented  You must reach the
2. Trust is critical new influencers
3. Social media have  Transparency is
arrived required
4. The “customer” is in  Engage in the
control (kind of) conversation or fail
5. Content creation and to connect
distribution have
been democratized

36. Copyright applies to this document - some rights reserved.
This work is licensed under a Creative Commons Attribution-Noncommercial-
Share Alike 3.0 License.
Details: http://creativecommons.org/licenses/by-nc-sa/3.0/
www.nevillehobson.com