1. 1
On-line Talks

2. 2
What Brands Expect Out Of The
Social Media Communication ?

3. 3
Pure Magic

4. 4
Do You Believe In Magic ?

5. 5
The Magic Is Gone

6. 6
The Criteria Changed
Toward Performance
And A Lot Of Players
Find Themselves Underperforming

7. 7
Understanding
Commitment
We Are Working In The Fashion Industry

8. 8
Instead

9. Social is not the objective but the meaning
Social is natural selection
Social is not only Facebook
Your social brand is different than your TV brand. Actually, forget about
brand
The Social is about a cultural connection

10. 10
and…
while some brands can talk
others better walk

11. 11
Real Life Excerpts
“It costs money” – You have no charisma
“It doesn’t help me with my initiatives” – You have no portfolio strategy
“I have no response” – You have no commitment

12. 12
The Checklist
Social Media Manager
Social Media Strategy
Social Media Commitment

13. 13
Social Is
Social people
Social platforms
Social language

14. 14
Then…Magic Happens