Karen Sinotte

Toronto, Canada Area Canada

Marketing Strategy Consultant, using insights to strengthen businesses

Advertising / Marketing / PR

As a data driven senior marketing executive, help clients to leveragecustomer insights to drive Innovation for Business Results. Experienced in development and implementation of customer centric business strategies, data analytics, reengineering of targeted marketing processes, driving marketing results, CRM technology implementations and integrated marketing program design and execution, advanced targeting and optimization for sales force effectiveness and improvement marketing ROI. Global and cross industry experience in both consumer and business-to-business environments in Credit Card, Financial Services, Retail, Not-for-Profit and Technologies sectors I also faciltate workshops and...