Social Media Lifecycle - Ondernemersvereniging Dronten
Sep. 22, 2014•0 likes
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Leadership & Management
Ondernemersvereniging Dronten is a businessclub located in the city of Dronten, Netherlands. I was invited to present my Social Media Lifecycle in the broader aspect of what aspects propel the use of social media.
Who can we trust?
According to the Edelman Trust
Top trust building attributes are:
(1) transparent and open
communications; (2) being seen to act
responsibly in a crisis; (3)
communicating often and (4) being
seen to have ethical business
Trust us .. Bouwfraude, Lehman
Brothers, Wikileaks, Snowden, Ahold,
Alpe de Huzes, Armstrong, bonuses,
woekerpolissen, Palm Invest,
Facebook, Google ..
Edelman: Trust in the financial sector
has dropped from 71% in 2007 to 25% in
Trust your CEO? 17%
Trust politicians? 7%-11%
We have totally lost our trust in
institutions. But we regained trust in
each other through social media.
That is why you need to rebuild trust
before you can sell ...
You can only do it right, if you do it
together. With one voice. One intention.
Human to Human.
When you start with
the right attitude, understand
about trust, offer true (emotional)
value and show genuine interest ..
.. you too can reach a stagering
Find the emotions behind the needs of
your customer. Base your story on those
emotions and start spreading.
This is the
tip of the iceberg
Collaboration economy – Communities – Crowdsourcing – Crowdfunding –
Co-creation – Content Marketing – Monitoring – Key Performance
Indicators – Trend analyses – Reputation Management – Mobile Marketing
– Social Business Strategy – Social Media Strategy – Content Strategy –
Maker Revolution – Wearable Technology – Crossmedia Marketing –
BigData – Social Dashboards – Multichannel Marketing – etc.
A social business is an organisation
that purposely uses social
technology to interact with all of it's
stakeholders to be able to achieve
it's business objectives.
“You don't have to change the structure
of a company to become flexible; you just
have to stop using the company