What are our objectives for today?
•Why attitude matters
•Understanding trust
•The Social Media Life Cycle
• Plant your suggestion
• Q & A

"If you go out looking for a
friend, you're going to find
they're scarce.

But if you go out
to be a friend, you find them
everywhere.”
Zig Ziglar
†2012

Free Hugs in Sondrio, Italy

Even just watching random
acts of kindness raises the
level of oxytocine in your blood
and brain.
It makes you happy 

With a slight alteration it will look like this:
"If you go out looking for
customers, you're going to find
they're scarce.

But if you go out
to offer value, you find
customers everywhere.”
Zig Ziglar
†2012

“Social selling is essentially
a transfer of feelings.”
Zig Ziglar
†2012

Paul Zak: Trust, morality and oxytocine (TEDX)

Countries with more
trustworthy people are
more prosperous i.e. more
transactions occur and more
wealth is created.

Oxytocine lowers the stress
hormone cortisol. Oxytocine
is the social media
supercharger.

Reciprocity (sharing, likes,
retweets) in social media
raises oxytocine.

Oxytocine is the
trust hormone. It also
stimulates empathy.

Simon Sinek: First why and then trust (TEDX)

Trust emerges from being
amongst people that believe
what we believe.

Attitude is the outcome of your
intentions: why do you do what
you do and how does this help
me?

Just watch ..

Who can we trust?
According to the Edelman Trust
Barometer 2013:

Top trust building attributes are:
(1) transparent and open
communications; (2) being seen to act
responsibly in a crisis; (3)
communicating often and (4) being
seen to have ethical business
practices.

Trust us .. Bouwfraude, Lehman
Brothers, Wikileaks, Snowden, Ahold,
Alpe de Huzes, Armstrong, bonuses,
woekerpolissen, Palm Invest,
Facebook, Google ..

Edelman: Trust in the financial sector
has dropped from 71% in 2007 to 25% in
2013.
Trust your CEO? 17%
Trust politicians? 7%-11%

We have totally lost our trust in
institutions. But we regained trust in
each other through social media.
That is why you need to rebuild trust
before you can sell ...

You can only do it right, if you do it
together. With one voice. One intention.
Human to Human.

Inter+est: a condition during which
two individuals share something they
both value.

What suggestion are you
going to plant?

You can plant a suggestion by:
helping others, creating great
content, offer superb webcare, or
simply show genuine interest in your
customers and audience.

Old Spice: The Man Your Man Could Smell Like.

The Sun: The Woman you had love your ..

It is not about what you do or about what
your customers need, it is about what
they want.
And what they want is not always logical or rational. Or even good for us.

Wants Needs

To understand what your customers
want, you need to listen and ask different
questions.
Wants are emotions we find hard to talk about. So dig deeper for the
emotions behind the obvious answers.

NIKE: Find your greatness

When you start with
the right attitude, understand
about trust, offer true (emotional)
value and show genuine interest ..
.. you too can reach a stagering
amplitude.

Find the emotions behind the needs of
your customer. Base your story on those
emotions and start spreading.
Kind regards,
Edwin Korver
@edwinkorver
http://desocialemedia.nl

This is the
tip of the iceberg
Collaboration economy – Communities – Crowdsourcing – Crowdfunding –
Co-creation – Content Marketing – Monitoring – Key Performance
Indicators – Trend analyses – Reputation Management – Mobile Marketing
– Social Business Strategy – Social Media Strategy – Content Strategy –
Maker Revolution – Wearable Technology – Crossmedia Marketing –
BigData – Social Dashboards – Multichannel Marketing – etc.

A social business is an organisation
that purposely uses social
technology to interact with all of it's
stakeholders to be able to achieve
it's business objectives.

“You don't have to change the structure
of a company to become flexible; you just
have to stop using the company
structure.”
Adam Pisoni
CEO, Yammer