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Social Media Lifecycle - Ondernemersvereniging Dronten


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Ondernemersvereniging Dronten is a businessclub located in the city of Dronten, Netherlands. I was invited to present my Social Media Lifecycle in the broader aspect of what aspects propel the use of social media.

Published in: Leadership & Management
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Social Media Lifecycle - Ondernemersvereniging Dronten

  1. 1. What are our objectives for today? •Why attitude matters •Understanding trust •The Social Media Life Cycle • Plant your suggestion • Q & A
  2. 2. "If you go out looking for a friend, you're going to find they're scarce.
  3. 3. But if you go out to be a friend, you find them everywhere.” Zig Ziglar †2012
  4. 4. Free Hugs in Sondrio, Italy
  5. 5. Even just watching random acts of kindness raises the level of oxytocine in your blood and brain. It makes you happy 
  6. 6. With a slight alteration it will look like this: "If you go out looking for customers, you're going to find they're scarce.
  7. 7. But if you go out to offer value, you find customers everywhere.” Zig Ziglar †2012
  8. 8. “Social selling is essentially a transfer of feelings.” Zig Ziglar †2012
  9. 9. Paul Zak: Trust, morality and oxytocine (TEDX)
  10. 10. Countries with more trustworthy people are more prosperous i.e. more transactions occur and more wealth is created.
  11. 11. Oxytocine lowers the stress hormone cortisol. Oxytocine is the social media supercharger.
  12. 12. Reciprocity (sharing, likes, retweets) in social media raises oxytocine.
  13. 13. Oxytocine is the trust hormone. It also stimulates empathy.
  14. 14. Simon Sinek: First why and then trust (TEDX)
  15. 15. Trust emerges from being amongst people that believe what we believe.
  16. 16. Attitude is the outcome of your intentions: why do you do what you do and how does this help me?
  17. 17. Just watch ..
  18. 18. Who can we trust? According to the Edelman Trust Barometer 2013:
  19. 19. Top trust building attributes are: (1) transparent and open communications; (2) being seen to act responsibly in a crisis; (3) communicating often and (4) being seen to have ethical business practices.
  20. 20. Trust us .. Bouwfraude, Lehman Brothers, Wikileaks, Snowden, Ahold, Alpe de Huzes, Armstrong, bonuses, woekerpolissen, Palm Invest, Facebook, Google ..
  21. 21. Edelman: Trust in the financial sector has dropped from 71% in 2007 to 25% in 2013. Trust your CEO? 17% Trust politicians? 7%-11%
  22. 22. We have totally lost our trust in institutions. But we regained trust in each other through social media. That is why you need to rebuild trust before you can sell ...
  23. 23. You can only do it right, if you do it together. With one voice. One intention. Human to Human.
  24. 24. Inter+est: a condition during which two individuals share something they both value.
  25. 25. What suggestion are you going to plant?
  26. 26. You can plant a suggestion by: helping others, creating great content, offer superb webcare, or simply show genuine interest in your customers and audience.
  27. 27. Old Spice: The Man Your Man Could Smell Like.
  28. 28. The Sun: The Woman you had love your ..
  29. 29. It is not about what you do or about what your customers need, it is about what they want. And what they want is not always logical or rational. Or even good for us.
  30. 30. Wants Needs
  31. 31. To understand what your customers want, you need to listen and ask different questions. Wants are emotions we find hard to talk about. So dig deeper for the emotions behind the obvious answers.
  32. 32. NIKE: Find your greatness
  33. 33. When you start with the right attitude, understand about trust, offer true (emotional) value and show genuine interest .. .. you too can reach a stagering amplitude.
  34. 34. Find the emotions behind the needs of your customer. Base your story on those emotions and start spreading. Kind regards, Edwin Korver @edwinkorver
  35. 35. This is the tip of the iceberg Collaboration economy – Communities – Crowdsourcing – Crowdfunding – Co-creation – Content Marketing – Monitoring – Key Performance Indicators – Trend analyses – Reputation Management – Mobile Marketing – Social Business Strategy – Social Media Strategy – Content Strategy – Maker Revolution – Wearable Technology – Crossmedia Marketing – BigData – Social Dashboards – Multichannel Marketing – etc.
  36. 36. A social business is an organisation that purposely uses social technology to interact with all of it's stakeholders to be able to achieve it's business objectives.
  37. 37. “You don't have to change the structure of a company to become flexible; you just have to stop using the company structure.” Adam Pisoni CEO, Yammer