Ondernemersvereniging Dronten is a businessclub located in the city of Dronten, Netherlands. I was invited to present my Social Media Lifecycle in the broader aspect of what aspects propel the use of social media.
Who can we trust?
According to the Edelman Trust
Top trust building attributes are:
(1) transparent and open
communications; (2) being seen to act
responsibly in a crisis; (3)
communicating often and (4) being
seen to have ethical business
Trust us .. Bouwfraude, Lehman
Brothers, Wikileaks, Snowden, Ahold,
Alpe de Huzes, Armstrong, bonuses,
woekerpolissen, Palm Invest,
Facebook, Google ..
Edelman: Trust in the financial sector
has dropped from 71% in 2007 to 25% in
Trust your CEO? 17%
Trust politicians? 7%-11%
We have totally lost our trust in
institutions. But we regained trust in
each other through social media.
That is why you need to rebuild trust
before you can sell ...
You can only do it right, if you do it
together. With one voice. One intention.
Human to Human.
Inter+est: a condition during which
two individuals share something they