Successfully reported this slideshow.
Your SlideShare is downloading. ×

In business bad is stronger than good

Ad

in
business
bad is
stronger
than good
allen baird
PhD
sensei

Ad

classictext
academicallyrespected

Ad

nice
summary So how
do we
use it?

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Loading in …3
×

Check these out next

1 of 30 Ad
1 of 30 Ad

In business bad is stronger than good

This is a slightly amended version of a presentation that I gave in 2012. The occasion was a business networking conference in Ireland called BizCamp.

It exemplifies one of my key passions and methods, which is to take an obscure but potent idea from the academic world and apply it to the business world. This necessitates a bit of wordiness, but I’ve tried to spice it up and illustrate it as much as possible.

The title, however, is pure kick-ass!

This is a slightly amended version of a presentation that I gave in 2012. The occasion was a business networking conference in Ireland called BizCamp.

It exemplifies one of my key passions and methods, which is to take an obscure but potent idea from the academic world and apply it to the business world. This necessitates a bit of wordiness, but I’ve tried to spice it up and illustrate it as much as possible.

The title, however, is pure kick-ass!

Advertisement
Advertisement

More Related Content

Advertisement

In business bad is stronger than good

  1. 1. in business bad is stronger than good allen baird PhD sensei
  2. 2. classictext academicallyrespected
  3. 3. nice summary So how do we use it?
  4. 4. negativity bias is the psychological phenomenon by which humans pay more attention to and give more weight to negative rather than positive experiences or other kinds of information.
  5. 5. the brain uses more of its neutrons to search and record negative experiences brain factoid #1
  6. 6. positive experience move from ST to LT memory whereas negative experiences go to LTM immediately brain factoid #2
  7. 7. Bad is more basic than good, pain avoidance more primitive than pleasure seeking builttosurvive… …morethanthrive
  8. 8. Bad is more interesting than good, more novel, distinct, noteworthy.
  9. 9. the bad in business and therelevance is…?
  10. 10. McDonalds used Twitter to get customers to tell their favorite stories of their experiences with the restaurant. Even though there were more positive tweets overall, most of the headlines focused on the failure of the campaign. The use of social media for large organizations demonstrates the negativity bias. Out of the 79,000 tweets about McDonalds, 2,000 were negative. Schaefer, Mark. "We are all standing on digital quicksand". http://www.businessesgrow.com/tag/psychology-and-social-media-2/.
  11. 11. Isitbetterinbusiness……to have a bad image or no image?
  12. 12. how to deal with the bad  avoid the bad  outnumber the bad  recover from the bad  use the bad possibleoptions
  13. 13. how to ‘use the bad’  problem is bad  current solutions are bad  competition is bad  your solution is ‘bad’ [note on last point - NOT bad in the sense of immoral, illegal or ineffective!!]
  14. 14. how to ‘badass’ your business solution  make it non-conformist  make it confrontational  make it playful & funny  make it unpredictable  make it risk-taking  make it ‘hard to get’!
  15. 15. how to ‘badass’ your business solution  make it non-conformist  make it confrontational  make it playful & funny  make it unpredictable  make it risk-taking  make it ‘hard to get’!
  16. 16. how to ‘badass’ your business solution  make it non-conformist  make it confrontational  make it playful & funny  make it unpredictable  make it risk-taking  make it ‘hard to get’!
  17. 17. how to ‘badass’ your business solution  make it non-conformist  make it confrontational  make it playful & funny  make it unpredictable  make it risk-taking  make it ‘hard to get’!
  18. 18. how to ‘badass’ your business solution  make it non-conformist  make it confrontational  make it playful & funny  make it unpredictable  make it risk-taking  make it ‘hard to get’!
  19. 19. how to ‘badass’ your business solution  make it non-conformist  make it confrontational  make it playful & funny  make it unpredictable  make it risk-taking  make it ‘hard to get’!
  20. 20. how to ‘badass’ your business solution  make it non-conformist  make it confrontational  make it playful & funny  make it unpredictable  make it risk-taking  make it ‘hard to get’!
  21. 21. Thanks for taking the time! Why not teach me on... • my Amazon author page • my Amazon reviewers page • on Twitter I’m @thesensei • allen@sensei-winbeforehand.co.uk This is me trying to look as badass and sinister as I can..and succeeding nicely!

Editor's Notes

  • What are the characteristics of ‘bad’?

×