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Can User Experience Design be Designed?
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Can User Experience Design be Designed?

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  • 1. CAN USER EXPERIENCEBE DESIGNED? UX DESIGN APP - WWW.UXPIN.COM
  • 2. ANSWER ME!Photo by Furryscaly
  • 3. YES, BECAUSEDESIGN IS A HYPOTHESIS UX DESIGN APP - WWW.UXPIN.COM
  • 4. Photo by milos milosevic UX DESIGN APP - WWW.UXPIN.COM
  • 5. WE’LL GET BACK TO THAT UX DESIGN APP - WWW.UXPIN.COM
  • 6. 2010UX DESIGN APP - WWW.UXPIN.COM
  • 7. HORROR QUESTION EVERYWHEREPhoto by eflon
  • 8. COUPLE OF ANSWERS...• Why User Experience Cannot Be Designed• Can Experience be Designed?• “Can experience be designed?” Yes. No. Wait, yes. But• Thoughts on “Can Experience be Designed?”• Why the User Experience Can or Cannot be Designed? UX DESIGN APP - WWW.UXPIN.COM
  • 9. DISAGREEPhoto by Irene2005 UX DESIGN APP - WWW.UXPIN.COM
  • 10. They all tend to treat results of User Experience Designers work as something strangely fixed.Photo by Ellas Dad UX DESIGN APP - WWW.UXPIN.COM
  • 11. Antagonists of User ExperienceDesign argue that designers can’tdesign experience, because theycannot control all the factors thatinfluence experience. UX DESIGN APP - WWW.UXPIN.COM
  • 12. DESIGN DOESN’T EQUAL CONTROLPhoto by moriza
  • 13. „ If I design a chair and one person uses it as a table, does my design fail? No! Maybe this one particular person doesn’t have better table at home, or just loves to use chairs as tables.Photo by shizhao UX DESIGN APP - WWW.UXPIN.COM
  • 14. I CAN’T CONTROL ITIn the world of scientific research we call such people „deviants”. Deviantsdon’t count when it comes to assessment of certain research hypothesis. UX DESIGN APP - WWW.UXPIN.COM
  • 15. On the other hand let say I sold 100 chairs that I designed and all my customers use them as tables. Damn…there must be something wrong with my chair, right?Photo by shizhao UX DESIGN APP - WWW.UXPIN.COM
  • 16. MAYBE... It just doesn’t action of sitting, but rather some table-like experience.Photo by Victor Bezrukov
  • 17. User Experience Design is all about planningfactors that should be able to shape behavioral andemotional reaction of most users in a planned way.User Experience Design is not about control.
  • 18. Result of User Experience Designer work is a hypothesis not a fixed being.Photo by kevin dooley UX DESIGN APP - WWW.UXPIN.COM
  • 19. UX should be measured and optimized iteratively till the version that is able to shape most of user’s experience in a particular way.Photo byHeavyWeightGeek UX DESIGN APP - WWW.UXPIN.COM
  • 20. Desired behavioral and emotional reactionshould be characterized by measurable metrics.Metrics form goals. Design that is unable toachieve goals, equals design that doesn’t shapean experience in a planned way, equals designthat requires optimization.
  • 21. Do we plan to get 100% conversion rate? No. Why? Because it would be extremely stupid. We can’t control all the factors and influence every person.Photo by shioshvili UX DESIGN APP - WWW.UXPIN.COM
  • 22. We, User Experience Designers, care foroverall users’ experience, because weare metrics and goals driven. We care forspecific, planned by us, behavioral andemotional reaction.
  • 23. „ I don’t like the term “usability,” and I don’t want to be called an “HCI expert.” I believe that what’s really important to the people who use our products is much more than whether I can use something, whether I can actually click on the right icon, whether I can call up the right command… What’s important is the entire experience, from when I first hear about the product to purchasing it, to opening the box, to getting it running, to getting service, to maintaining it, to upgrading it. Everything matters: industrial design, graphics design, instructional design, all the usability, the behavioral design… so, I coined the term “user experience” some time ago to try to capture all these aspects. /Don NormanPhoto by andré.luÃ-s
  • 24. THE UX DESIGN APP UX DESIGN APP - WWW.UXPIN.COM
  • 25. Marcin Treder is a design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce. UXPin was recently voted the best start-up in Central and Eastern Europe. Marcin enjoys writing (e.g. for UXMag, DesignModo, SpeckyBoy...), blogging (Blog UXPin, UXAid, Startup Pirate) and tweeting (@uxpin, @marcintreder).WWW.UXPIN.COM - THE UX DESIGN APP

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