Facebook & Twitterfor the Equine Vet Practice      Mike Pownall, DVM       www.mpequine.com    www.slideshare.net/mpownall
Facebook & Twitter• Why?• How to use it?• How to measure it?
Social Media       Why is it Different?•   Conversational•   Collaborative•   Selective•   Immediate•   Transparent
Social Media Why is it the Same?Strategy
Strategy• What is our  goal?• How are we  going to do  this?• How do we  know we are  successful?
Strategy• Facebook is not strategy• Facebook is a tool.• Herd health is a strategy to minimize  the spread of a virus• A v...
Why Do I Need Social Media? Challenges in equine practice• Economy• Competition• Internet
Social Media Failure•   Boring•   Inconsistent•   Preach•   Don’t engage•   Don’t measure
4Es of Social Media•   Educate•   Entertain•   Engage•   Evangelists
Ease of Use• iPhones• Droids• Apps
Facebook Pages    Don’t want personal page• Fan pages are indexed by search  engines while profiles are not.• Fan pages pr...
Vanity Urlswww.facebook.comMcKeePownallEquineServiceswww.facebook.com/pages/Wisconsin-Equine-Clinic-Hospital/220128931006
Twitter• 140 characters• Unique language• Immediate updates• Share links, photos, videos• Twitter now has >200,000,000 use...
• # = Hashtag      Searching• Ogrdy.ca/vjVduB = short URL  • http://mobihealthnews.com/1    4703/half-of-doctors-to-use-  ...
Twitter Success• The more we tweet the more followers  we get• The more interesting we are the more  followers we get• The...
Twitter• Retweets        • Interactions• New Users       • Searches• Mentions
Thank You
Keep in Touch• mike@mpequine.com• www.equinevetbusiness.com• www.slideshare.net/mpownall
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
Facebook & Twitter For The Equine Vet
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Facebook & Twitter For The Equine Vet

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  • Once you have a tool how are you going to use it?
  • KeyNeedexcelellent content
  • Screen shot of facebook and twitter
  • More and more click through to twitter from newslettersFind deb hazlewood tweets
  • Facebook & Twitter For The Equine Vet

    1. 1. Facebook & Twitterfor the Equine Vet Practice Mike Pownall, DVM www.mpequine.com www.slideshare.net/mpownall
    2. 2. Facebook & Twitter• Why?• How to use it?• How to measure it?
    3. 3. Social Media Why is it Different?• Conversational• Collaborative• Selective• Immediate• Transparent
    4. 4. Social Media Why is it the Same?Strategy
    5. 5. Strategy• What is our goal?• How are we going to do this?• How do we know we are successful?
    6. 6. Strategy• Facebook is not strategy• Facebook is a tool.• Herd health is a strategy to minimize the spread of a virus• A vaccine is a tool
    7. 7. Why Do I Need Social Media? Challenges in equine practice• Economy• Competition• Internet
    8. 8. Social Media Failure• Boring• Inconsistent• Preach• Don’t engage• Don’t measure
    9. 9. 4Es of Social Media• Educate• Entertain• Engage• Evangelists
    10. 10. Ease of Use• iPhones• Droids• Apps
    11. 11. Facebook Pages Don’t want personal page• Fan pages are indexed by search engines while profiles are not.• Fan pages provide “Insights” or analytics while profiles do not.• Fan Pages offer the ability to use Facebook ad
    12. 12. Vanity Urlswww.facebook.comMcKeePownallEquineServiceswww.facebook.com/pages/Wisconsin-Equine-Clinic-Hospital/220128931006
    13. 13. Twitter• 140 characters• Unique language• Immediate updates• Share links, photos, videos• Twitter now has >200,000,000 users• 8% of Americans• Fastest growing platform
    14. 14. • # = Hashtag Searching• Ogrdy.ca/vjVduB = short URL • http://mobihealthnews.com/1 4703/half-of-doctors-to-use- medical-apps-by-2012/
    15. 15. Twitter Success• The more we tweet the more followers we get• The more interesting we are the more followers we get• The more we follow others the more followers we get
    16. 16. Twitter• Retweets • Interactions• New Users • Searches• Mentions
    17. 17. Thank You
    18. 18. Keep in Touch• mike@mpequine.com• www.equinevetbusiness.com• www.slideshare.net/mpownall
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