We’ve evolved from Management to Leadership, and now need to evolve to Creativeship, defined as the necessity to create an organizational culture that can compete and thrive in this new era. The combination of technological advances (including social media), globalization, shifting economic drivers, government intervention, vastly different motivational drivers within different generations, and the emergence of social responsibility is leading to a pronounced shift in the definition of leadership. Over the past 25 years, we have seen the shift from managing things, data, process (management) to leading people (leadership). Going forward, leaders will now need to focus on Creativeship – defined as creating sustainable cultures. This presentation will push you to think differently on how best to flourish in this era of speed, technological advances, and innovation. Key take-a-way points include: * Why you need to link your employment brand to your product or service brand * Importance of thinking global * Why and how to leverage social media * Best practices to boost innovation, speed, technology, engagement, purpose, inclusion, collaboration, and engagement

1. Creativeship: The Evolution from Management to Leadership to Creativeship Presented by: Bob Kelleher President and Founder The Employee Engagement Group www.EmployeeEngagement.com http://www.facebook.com/monsterww @monster_works @monsterww http://www.monsterthinking.com/ http://www.youtube.com/user/MonsterVideoVault

2. Over the past 15 years, I’ve learned that Employee Engagement is the “Secret Sauce”

3. The Cycle Employee Engagement Customer Satisfaction Profitable Growth

4. But Employee Engagement.Customer Satisfaction,and Profitable Growth are all Outcomes……

5. Something is Missing

6. Evolution of Creativeship Management Leadership Creativeship

7. Management In The early 1900’s Thru 1980’s

8. You managed Work, Things, Data, and Process

9. Leadership In The 1990’s Thru 2000’s

10. and made money…lots of it You led people

11. In 2010 and beyond… The Era of Creativeship

12. Creativeship:1. (noun) The Creation of Great and Sustainable Cultures and Business Models2. Made possible through a tenacious focus on Purpose, Engagement, Performance, Innovation, Branding, and Growth

13. Creativeship is the New Leadership

14. Purpose Growth Engagement Creativeship Branding Performance Innovation

15. …before we get started Best Practice

16. Purpose Purpose Engagement Growth Creativeship Performance Branding Innovation

17. Purpose It’s not just what you do, it’s why you do it Performance Innovation Engagement Purpose Branding Growth

18. “Provide choices for nurturing the body, the community, and the planet” "To inspire and nurture the human spirit -- one person, one cup, and one neighborhood at a time."

20. “Tomorrow’s Companies will need to have the brains of a Business School Graduate….. …and the heart of a Social Worker” Thomas Friedman “The World is Flat”

21. …increasingly true with Baby Boomers Purpose Performance Innovation Engagement Branding Growth

23. …and Generation Y Performance Innovation Engagement Purpose Branding Growth

24. “What is your Carbon Footprint?”

25. “Commerce and justice must be linked. You can have profitable growth and be committed to the environment, your immediate community, and social justice abroad. Jeff Swartz, CEO The Timberland Company

26. “Greed is Good”Gordon Gekko Wall Street

27. Never Before in The History of Mankind Has Greed Been Less Good

28. Purpose “Establish a CSR Task Team”

29. Engagement Creativeship Performance Engagement Innovation Purpose Branding Growth

30. Definition of Employee Engagement Well, its notEmployee Satisfaction

31. Case Studies A, B, C, D

32. Employee Potential Company Performance Employee Engagement:“Unlocking Employee Potential to Drive High Performance” Employee Engagement A Mutual Commitment …resulting in the capture of Discretionary Effort

34. Large & mid-size companies

36. According to a recent Deloitte report… 49% percent of employees are in the process of looking or plan to look for new employment over the next 12 months And 63%of Generation X plan on changing jobs over the next 12 months Deloitte 2009 Human Capital Report“Managing Talent in a Turbulent Economy

37. Employee Engagement “Establish a Communication Protocol”

39. Execution

40. Focus

41. AccountabilityCreativeship Performance Purpose Engagement Performance Innovation Branding Growth

42. Only 49% of employees believe their executives create a work environment that drives high performance Blessing White Employee Engagement 2011 Report

43. Create Cultures of Preparation Purpose Performance Innovation Engagement Branding Growth

44. “Brace For Impact” US Air PilotChesleyB. "Sully" Sullenberger

45. Create Cultures of Execution Performance Innovation Engagement Purpose Branding Growth

46. It is about 80% Executionand 20 % Strategy Allan Leighton, Author of “On Leadership”

47. Create Cultures of Accountability Performance Engagement Purpose Innovation Branding Growth

49. Create Cultures of Focus Performance Innovation Engagement Purpose Branding Growth

50. “I am as proud of those things we don’t do, as I am of those things we do !”

51. Create Cultures of Accountability Performance Innovation Engagement Purpose Growth Branding

53. Performance Establish a “One In, One Out” Mindset

55. Technology / Speed

56. Generational leveragePerformance Purpose Innovation Engagement Growth Branding

57. “All great Ideas Are Obvious After The Fact”Ben Shapiro, Harvard Business School

58. Create Cultures of Inclusion Performance Engagement Purpose Growth Innovation Branding

60. Over the years, we correctly linked Diversity with Equity …but forgot to emphasis Innovation

61. Old Diversity ModelEquity Work Background Functional Specialty CommunicationStyle Education Age Generational Sexual orientation Race/ Ethnic Heritage ParentalStatus Income New Inclusion Model:Innovation Physicalabilities/qualities ReligiousBeliefs Organizational Role & Level Culture Gender Military Experience GeographicLocation Thinking Styles

62. “There is a fine line, betweenChaos and Creation” Paul McCartney It’s a Fine LineChaos and Creation in the Backyard, 2005,

63. “When New Technologies or Upstarts Cause Great Companies to Fail”Clayton Christensen Harvard Business School

64. Innovation Disruptive Innovation Commoditization Performance Time

65. But we have a challenge...

66. Creativity is unlearnedas we go through life* #113 Laughter 98% Creativity #83 Questions #65 #41 32% #11 Frequency #6 2% 0 5 8 Age Retirement 44 * What a Great Idea Chic Thompson

67. As businesses grow, so does bureaucracy…and we move from cultures ofwhy,towhy not, to because

69. Leaders Need to Create a Culture of “Why Not?”

70. Case Study B E R Y L Paul Spiegelman, CEO of BerylAuthor of Why is Everyone Smiling?, The Secret Behind Passion, Productivity and Profit, (2007, Brown Books Publishing).

71. Create Cultures of Technology and Speed Performance Innovation Engagement Purpose Growth Branding

72. “640K of memory should be enough for anybody.” a guy named bill gates, 1981

74. Create Innovation ThroughGenerational Leverage Performance Engagement Purpose Innovation Growth Branding

75. “We tell our clients, scrap your 30 second TV ad. Let's do 200 online videos in two days..” Key Word Search: Super Bowl Ad Wieden+Kennedy, 2011 Fast Company

77. Case Study

78. “Why I Work Here” Flip Video Contest

79. Creativeship Branding Performance Branding Innovation Engagement Purpose Growth

80. Do You Know Why People Work for Your Firm?

81. Employee Value Proposition (EVP) A clear and compelling story – Why Should People Work Here Differentiate you from your “competitors” Engage existing employees Encourages those who should work for you to FIND YOU

82. What do these companies have in common? Tri brands –Product, Employees, Customers

83. Brand Deliverers Brand Believers Brand Knowledge Brand Awareness The Holy Grail of Branding

84. But Do You Know Who You Are?

85. Help Wanted:Join Our Team: We’re AutocraticOverly DirectiveSuper serious (no fun culture)Highly Structured

86. Create Branding Opportunities via Social Media

87. 600 million people 200 million people(sending out 110 million “tweets” a day) 90 million people

90. But...we have challenges...

91. Who Sets Policy?

94. Tri-branding and Socialization Performance Innovation Engagement Purpose Growth Branding

97. Branding 1st step to determining your brand

99. Career BurstingCreativeship Performance Innovation Engagement Purpose Growth Branding

100. Fixed Mindset vsGrowth Mindset AB CNY Molly Howard Jefferson HS in Louisville, Kentucky Heath Brothers, Switch

101. Create Cultures of Globalization Performance Innovation Engagement Purpose Growth Branding

102. The World Is Flat

103. 1990 1980 1970 1960 1950 1940 1930 The future workforce will change 4.5 4.0 3.5 The Boom Years: 1946-1964 Birth in Millions 3.0 The Bust Years: 1965-1980 2.5 2.0 Source: U.S. Census Bureau International Data Base C

104. Market Penetration- 50 million 38 years 13 years 4 years 3 years 2 years

105. Evolve or perish Local Regional National Global

106. Create Cultures of Career Bursting Performance Innovation Engagement Purpose Growth Branding

108. Traditional Hierarchical Movement Traditional Climb the Ladder Movement Upward

111. …the average tenure of Gen Y is 20 months

112. …let them quit their job, but stay with your company

113. Think of a New Career Model

114. Your New Organizational Model Career Bursting Climb the Ladder Job Rotation Career Deceleration Job Creation Movement Upward Horizontal Downward Within

115. Company ABC Job Description

116. Job Grades

117. Successful Firms Shift The Focus From What People Must Do To What People Can Do Are your current policies obstacles or gateways of creativity?

118. Growth Introduce Career Bursting During your Performance Appraisal Process

119. ….do you still think leadership is justabout leading people Purpose Globalization Technology & Speed Growth Engagement Preparation Execution Career Bursting Creativeship Inclusion Branding Performance Career Bursting Socialization Innovation Generational Leverage Transparent Communication Sustainability

120. Questions Thanks for Listening… Bob KelleherThe Employee Engagement Group www.EmployeeEngagement.com