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Twitter: Where's the ROI?

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Most businesses open a Twitter account, peck out a couple of tweets, and then give up because they don’t understand it. The reality is that some businesses flourish on Twitter while others fail. …

Most businesses open a Twitter account, peck out a couple of tweets, and then give up because they don’t understand it. The reality is that some businesses flourish on Twitter while others fail. Morriss, like most people, was extremely skeptical about Twitter’s place in the business world when he first heard of it more than two years ago. But after gaining an understanding of Twitter and its true business value, he became an avid Twitterer himself. In this session, Morriss will separate the myths from the reality, help you understand what the twittersphere is all about, and give you specific techniques for using it well once you dive in.

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  • 1. TWITTER: WHERE’S THE ROI? Morriss Partee
  • 2. Our new World 2.0 The Social Media Revolution
  • 3. I was once reluctant to try “Twitter” Tweet? Twit? Why would I want to see everyone’s tweets?
  • 4. A little bit about me @mmpartee
  • 5. WINNING OVER NEW CUSTOMERS! ROI?
  • 6. BUSINESS STRATEGY MARKETING STRATEGY ONLINE/SOCIAL MEDIA STRATEGY TWITTER STRATEGY
  • 7. Where the conversation used to take place
  • 8. Where the conversation now takes place
  • 9. WHAT ARE THE BUSINESS USES OF TWITTER?
  • 10. WINNING OVER NEW CUSTOMERS!
  • 11. FIND LOCAL TWEEPS
  • 12. DRIVE TRAFFIC
  • 13. CREATE AWARENESS
  • 14. PROFESSIONAL DEVELOPMENT
  • 15. SELL PRODUCTS
  • 16. CUSTOMER SERVICE
  • 17. PR/MARKETING
  • 18. SUPPORT & ENCOURAGEMENT
  • 19. TIPS YOU CAN USE NOW
  • 20. SEARCH.TWITTER.COM
  • 21. http://twitter.com/mmpartee/westernma
  • 22. NAMES, NAMES, NAMES, NAMES
  • 23. DRIVE TRAFFIC- LINKS
  • 24. CASE STUDIES FOR FURTHER REVIEW
  • 25. @delloutlet $6.5 million in revenue http://en.community.dell.com/blogs/direct2dell/archive/2009/12/08/expanding-connections- with-customers-through-social-media.aspx
  • 26. @lesleylambert 15% of revenue 75% of new leads http://lesleylambert.com/
  • 27. TIME TO JUMP IN!
  • 28. Want more
  • 29. PodCamp WesternMass Saturday, February 6, 2010 $20 Westfield State College Info: http://podcamp.pbworks.com/PodCampWesternMass Tickets: http://pcwm2-efbnen.eventbrite.com/
  • 30. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on EverythingCU, Facebook, Twitter, LinkedIn Today’s slides will be on Slideshare.net