This document discusses how Twitter can be used effectively in educational institutions for communication and professional growth. It outlines how Twitter functions as a free social messaging tool for staying connected in real-time. Twitter can serve educational institutions as a cost-effective option to supplement existing communication methods, acting as a broadcasting tool to disseminate information to specific audiences or as a conversational tool to engage with relevant inquiries. The document provides examples of educational institutions using Twitter as broadcasters or conversationalists and explores how Twitter can facilitate referrals, community building, networking, knowledge sharing, and serendipitous connections to support professional growth.