Bringing Your CU into World 2.0 - Minnesota CU Network

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Bringing Your CU into World 2.0 for the Minnesota Credit Union Network's annual marketing conference, November 2008.

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Bringing Your CU into World 2.0 - Minnesota CU Network

  1. 1. BRINGING YOUR CU INTO WORLD 2.0 A HANDS-ON WORKSHOP Morriss Partee
  2. 2. WEB 1.0 STATIC PAGES
  3. 3. WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
  4. 4. SOCIAL MEDIA/NETWORKING SITES
  5. 5. WORLD 2.0: I can get • ANY information about • ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I can’t get lost, either)
  6. 6. Time for a magic trick 46645
  7. 7. GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!
  8. 8. 100 YEARS AGO
  9. 9. What never worked for us
  10. 10. Word of Mouth
  11. 11. Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m
  12. 12. Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m
  13. 13. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
  14. 14. 56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
  15. 15. SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTF? craigslist
  16. 16. What should I do now?
  17. 17. CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills
  18. 18. Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
  19. 19. What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
  20. 20. New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
  21. 21. MemberNote
  22. 22. MemberNote 29% 41-55 28% 25-40 23 % 56+ 11% 18-24
  23. 23. HOW DO YOU MEASURE?
  24. 24. Financial: Webinar sales Online Switch Kit sales Executive Membership sales Community: Daily Visitors 7-day Visitors 31-day visitors No. of discussion messages, daily, weekly No. of documents contributed
  25. 25. TIME TO JUMP IN!
  26. 26. Join/Participate in YOUR online community: www.EverythingCU.com
  27. 27. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter, LinkedIn
  28. 28. CREATING A BLOG IS YOUR CU READY?
  29. 29. READY FOR A BLOG? 1. FREE AND OPEN DISCUSSION 2. CONTRIBUTE REGULARLY 3. UNDERSTAND THAT IT’S NOT A DIRECT REVENUE SOURCE
  30. 30. GETTING READY Before You Start LEARN BLOG ETIQUETTE http://weblogs.about.com/od/blogethics/
  31. 31. GETTING READY Before You Start BE A HUMAN BEING, NOT AN ORGANIZATION
  32. 32. TAKE ACTION! Start Your Blog Now! PICK ONE: 1. BLOGGER - FREE 2. TYPEPAD - $ 14.95/mo. 3. WORDPRESS - FREE
  33. 33. TAKE ACTION! Start Your Blog Now! DECIDE WHO HAS PERMISSION TO WRITE, AND SET UP ACCOUNTS FOR THEM.
  34. 34. TAKE ACTION! Start Your Blog Now! BEFORE YOUR FIRST ENTRY: CREATE AN “ABOUT ME” OR “ABOUT US” PAGE
  35. 35. TAKE ACTION! Start Your Blog Now! MAKE YOUR FIRST ENTRY! FIRST ENTRY TIPS: • BACKGROUND OF CU • YOUR BACKGROUND • PURPOSE OF CU/THIS BLOG
  36. 36. TAKE ACTION! Good Topics HELPING YOUR MEMBERS Preventing Identity Theft How to Improve Your Credit Score How to Buy Your First Home How to Save Money Activities in Your Member’s Communities Making the World a Better Place
  37. 37. Marketing 2.0 Blogging Outreach Program
  38. 38. TAKE ACTION! CREDIT UNIONS BLOGGING Verity CU, Seattle Vancity CU (Change Everything), Vancouver BC Old Hickory CU, Nashville Life & Times of a CU Employee, MaPS CU

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