World2 Branson Mo 09

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Presentation (delivered via this SlideShare even) to the MO/OK CU League's Annual Conference at Chateau on the Lake in Branson MO on 9.23.09.

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World2 Branson Mo 09

  1. 1. BRINGING YOUR CU INTO WORLD 2.0 Morriss Partee Wednesday, September 23, 2009
  2. 2. WE ARE MORE NEEDED AND RELEVANT THAN EVER Wednesday, September 23, 2009
  3. 3. HOW I GOT HERE Wednesday, September 23, 2009
  4. 4. HOW YOU GOT HERE Wednesday, September 23, 2009
  5. 5. SOCIAL MEDIA Wednesday, September 23, 2009
  6. 6. COMMUNITY ENGAGEMENT Wednesday, September 23, 2009
  7. 7. WEB 1.0 STATIC PAGES Wednesday, September 23, 2009
  8. 8. WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT Wednesday, September 23, 2009
  9. 9. SOCIAL MEDIA/NETWORKING SITES Wednesday, September 23, 2009
  10. 10. Wednesday, September 23, 2009
  11. 11. WORLD 2.0: I can get • ANY information about • ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I can’t get lost, either) Wednesday, September 23, 2009
  12. 12. GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal! Wednesday, September 23, 2009
  13. 13. 100 YEARS AGO Wednesday, September 23, 2009
  14. 14. What never worked for us Wednesday, September 23, 2009
  15. 15. Word of Mouth Wednesday, September 23, 2009
  16. 16. Countries by Population Wednesday, September 23, 2009
  17. 17. Countries by Population 1. China 1,337 m Wednesday, September 23, 2009
  18. 18. Countries by Population 1. China 1,337 m 2. India 1,162 m Wednesday, September 23, 2009
  19. 19. Countries by Population 1. China 1,337 m 2. India 1,162 m 3. United States 306 m Wednesday, September 23, 2009
  20. 20. Countries by Population 1. China 1,337 m 2. India 1,162 m 3. United States 306 m 4. Facebook 300 m Wednesday, September 23, 2009
  21. 21. Countries by Population 1. China 1,337 m 2. India 1,162 m 3. United States 306 m 4. Facebook 300 m 5. Indonesia 230 m Wednesday, September 23, 2009
  22. 22. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members Wednesday, September 23, 2009
  23. 23. 56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182 Wednesday, September 23, 2009
  24. 24. Wednesday, September 23, 2009
  25. 25. SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? craigslist Wednesday, September 23, 2009
  26. 26. What should I do now? Wednesday, September 23, 2009
  27. 27. CU social media case studies Common Wealth CU, Alberta, Young & Free Vancity CU, Vancouver, Change Everything Verity CU, Seattle, We are V blog Carolina Postal CU, NC, I love my hoopty UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Maine State CU, Augusta, Flickr photo contest South Carolina FCU, Charleston, Y&F SC Wednesday, September 23, 2009
  28. 28. Wednesday, September 23, 2009
  29. 29. Wednesday, September 23, 2009
  30. 30. Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts Wednesday, September 23, 2009
  31. 31. What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU Wednesday, September 23, 2009
  32. 32. Wednesday, September 23, 2009
  33. 33. New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA Wednesday, September 23, 2009
  34. 34. Wednesday, September 23, 2009
  35. 35. Wednesday, September 23, 2009
  36. 36. Wednesday, September 23, 2009 MemberNote
  37. 37. MemberNote 29 % 41-55 28 % 25-40 23 % 56+ 11 % 18-24 Wednesday, September 23, 2009
  38. 38. Blogging the Corporate CU MELTDOWN http://unrealizedlosses.blogspot.com Wednesday, September 23, 2009
  39. 39. Wednesday, September 23, 2009
  40. 40. TIME TO JUMP IN! Wednesday, September 23, 2009
  41. 41. Join/Participate in YOUR online community: www.EverythingCU.com Wednesday, September 23, 2009
  42. 42. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on EverythingCU, Facebook, Twitter, LinkedIn Today’s slides are on Slideshare.net Wednesday, September 23, 2009

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