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Look Who's Talking-Portsmouth

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Very similar to previously uploaded slideshare presentation, except adjusted for material covered in the morning, plus also changed from Credit Union-only, to be inclusively of community banks as well.

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Look Who's Talking-Portsmouth

  1. LOOK WHO’S TALKING Morriss Partee Monday, June 14, 2010
  2. WHAT WE’RE COVERING TODAY • INTRO/BACKGROUND • MONITORING • RESPONSE • CASE STUDIES • RESOURCES Monday, June 14, 2010
  3. Monday, June 14, 2010
  4. “MARKETS ARE CONVERSATIONS” –THE CLUETRAIN MANIFESTO, 1999 Monday, June 14, 2010
  5. MONITORING WHAT’S BEING SAID ABOUT YOU Monday, June 14, 2010
  6. • TWEETBEEP • TWITSCOOP • YELP! • EPINIONS • GOOGLE ALERTS Monday, June 14, 2010
  7. ENTERPRISE-WIDE MONITORING • RADIAN6 • HUBSPOT • SCOUT LABS • ATTENSITY360 Monday, June 14, 2010
  8. RESPONSE Monday, June 14, 2010
  9. KNOW YOUR FI’S SOCIAL MEDIA POLICY Monday, June 14, 2010
  10. EDUCATE ALL STAFF AND BOARD ON FI’S SOCIAL MEDIA POLICY Monday, June 14, 2010
  11. EVALUATE IF IT’S RESPONSE WORTHY Monday, June 14, 2010
  12. SEND IT TO THE RIGHT PERSON Monday, June 14, 2010
  13. WHEN RESPONDING: TAKE A DEEP BREATH YOU ARE THE PROFESSIONAL Monday, June 14, 2010
  14. WHEN RESPONDING: ACKNOWLEDGE THE ISSUE Monday, June 14, 2010
  15. WHEN RESPONDING: USE A HUMAN VOICE Monday, June 14, 2010
  16. WHEN RESPONDING: APOLOGIZE Monday, June 14, 2010
  17. WHEN RESPONDING: STATE ACTION STEPS TO RESOLUTION Monday, June 14, 2010
  18. WHEN RESPONDING: GIVE SOMETHING AS A GESTURE OF GOODWILL Monday, June 14, 2010
  19. WHEN RESPONDING: RESPOND PUBLICLY, AT THE SOURCE Monday, June 14, 2010
  20. NEVER: CRITICIZE THE CUSTOMER Monday, June 14, 2010
  21. NEVER: FAN THE FIRE Monday, June 14, 2010
  22. NEVER: ASK TO THEM TO TAKE IT DOWN Monday, June 14, 2010
  23. NEVER: RESPOND ANONYMOUSLY Monday, June 14, 2010
  24. CASE STUDIES Monday, June 14, 2010
  25. WORST BANK EVER Monday, June 14, 2010
  26. DARREN BAREFOOT VS. VANCITY Monday, June 14, 2010
  27. SHORT SALE DEPARTMENT Monday, June 14, 2010
  28. SICK AND TIRED OF FEES- TIME TO SWITCH Monday, June 14, 2010
  29. Monday, June 14, 2010
  30. Monday, June 14, 2010
  31. Monday, June 14, 2010
  32. RESOURCES Monday, June 14, 2010
  33. WILLIAM AZAROFF, Monitoring your brand health WILLIAM AZAROFF, Responding to bloggers DREW McLELLAN, 6 Steps to take if your company is criticized in a blog post JOHN SOAT, Reputations at risk MORRISS PARTEE, Motrin gives itself a migraine CHRIS LOCKE et al, The Cluetrain Manifesto RYAN UNDERWOOD, Tell us what you really think Monday, June 14, 2010
  34. LESLEY LAMBERT, BofA is on Twitter for the win STEFAN BETZOLD, SM Monitoring Tools-an overview DAN SCHAWBEL, Top 10 reputation tracking tools DARREN BAREFOOT, I wanted to love Vancity, but now I loathe them CULLEN WATERS, Vystar CU - Worst bank ever JEFFRY PILCHER, Fighting axe grinders and their online vendettas Monday, June 14, 2010
  35. QUESTIONS Monday, June 14, 2010
  36. Photo credits: Social Media Landscape: Fred Cavazza Web: Wildcardpoet Mad Bunny and the big ear: Yves Lecoq Monday, June 14, 2010
  37. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on EverythingCU, Facebook, Twitter, LinkedIn Monday, June 14, 2010

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