BRINGING
YOUR CU INTO
 WORLD 2.0
     On-Brand Marketing



  Morriss Partee




      ©2005 EverythingCU.com and Denise W...
WEB 1.0

STATIC PAGES
WEB 2.0 = SITES OR ONLINE COMMUNITIES
            WHERE PEOPLE
 COMMUNICATE, SHARE AND/OR INTERACT
SOCIAL MEDIA/NETWORKING SITES
WORLD 2.0:
        I can get
• ANY information about
 • ANYthing, ANY place,
ANY one, or ANY business
      at ANY TIME.
(...
Time for a magic trick
       46645
GOOD NEWS!
Now is our time
to shine
• Democratically
   controlled
• Open, honest
• Authentic
• Local
• A solid deal!
100 YEARS AGO
What never worked for us
Word of Mouth
Facebook Members
                                                                                 100 million
100



75

 ...
Countries by Population
1. China           1,300 m
2. India           1,100 m
3. United States     305 m
4. MySpace       ...
Countries by Population
 9. Russia        141 m
10. Japan         127 m
11. Mexico        106 m
12. Facebook      100 m
13...
56% of online American
consumers* feel a
stronger connection and
that they are better
served by a company
when they can in...
SOCIAL MEDIA IS NOT A MARKETING THANG
IT’S EVERYONE’S THANG




     BLOCKED? WTF?
                craigslist
What should I do now?
CU social media case studies
Vancity CU, Vancouver, Change Everything
Common Wealth CU, Alberta, Young & Free
Verity CU, S...
Results:
$179,000 in unpaid traditional media coverage
2,000,000+ impressions
2,736 new Y&F accounts
$3,982,000 deposits i...
What it is: Community blog to make
Vancouver and BC a better place to live
Results: Featured coverage in local
media, incl...
New members joining Verity CU cite their
blog as the reason three times
more frequently than
direct mail.




            ...
MemberNote
MemberNote
 29% 41-55
 28% 25-40
  23 % 56+
 11% 18-24
TIME TO
JUMP IN!
Social Media/Networking
          Morriss Partee
        Chief Experience Officer
           EverythingCU.com
       morri...
HOW DO
  YOU
MEASURE?
Financial:
Webinar sales
Online Switch Kit sales
Executive Membership sales
Community:
Daily Visitors
7-day Visitors
31-da...
Bringing Your CU into World 2.0 -Indy Chapter
Bringing Your CU into World 2.0 -Indy Chapter
Bringing Your CU into World 2.0 -Indy Chapter
Bringing Your CU into World 2.0 -Indy Chapter
Bringing Your CU into World 2.0 -Indy Chapter
Bringing Your CU into World 2.0 -Indy Chapter
Bringing Your CU into World 2.0 -Indy Chapter
Bringing Your CU into World 2.0 -Indy Chapter
Bringing Your CU into World 2.0 -Indy Chapter
Upcoming SlideShare
Loading in …5
×

Bringing Your CU into World 2.0 -Indy Chapter

770 views

Published on

Bringing Your CU into World 2.0 for the Central Indiana chapter of the Indiana Credit Union League.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
770
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bringing Your CU into World 2.0 -Indy Chapter

  1. 1. BRINGING YOUR CU INTO WORLD 2.0 On-Brand Marketing Morriss Partee ©2005 EverythingCU.com and Denise Wymore
  2. 2. WEB 1.0 STATIC PAGES
  3. 3. WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
  4. 4. SOCIAL MEDIA/NETWORKING SITES
  5. 5. WORLD 2.0: I can get • ANY information about • ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I can’t get lost, either)
  6. 6. Time for a magic trick 46645
  7. 7. GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!
  8. 8. 100 YEARS AGO
  9. 9. What never worked for us
  10. 10. Word of Mouth
  11. 11. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
  12. 12. Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m
  13. 13. Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m
  14. 14. 56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
  15. 15. SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTF? craigslist
  16. 16. What should I do now?
  17. 17. CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills
  18. 18. Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
  19. 19. What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
  20. 20. New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
  21. 21. MemberNote
  22. 22. MemberNote 29% 41-55 28% 25-40 23 % 56+ 11% 18-24
  23. 23. TIME TO JUMP IN!
  24. 24. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter, LinkedIn
  25. 25. HOW DO YOU MEASURE?
  26. 26. Financial: Webinar sales Online Switch Kit sales Executive Membership sales Community: Daily Visitors 7-day Visitors 31-day visitors No. of discussion messages, daily, weekly No. of documents contributed

×