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World2 Golden Co 09

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Presentation on why social media is the perfect fit for credit unions to get their word out, for the CU Association of Colorado's Open Thinking Summit held on 10/8/09 in Golden CO.

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World2 Golden Co 09

  1. 1. BRINGING YOUR CU INTO WORLD 2.0 Morriss Partee
  2. 2. 1 - Name 2 - Title 3 - CU Name 4 - What you hope to get out of today
  3. 3. WE ARE MORE NEEDED AND RELEVANT THAN EVER
  4. 4. HOW I GOT HERE
  5. 5. HOW YOU GOT HERE
  6. 6. SOCIAL MEDIA
  7. 7. COMMUNITY ENGAGEMENT
  8. 8. WEB 1.0 STATIC PAGES
  9. 9. WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
  10. 10. SOCIAL MEDIA/NETWORKING SITES
  11. 11. WORLD 2.0: I can get • ANY information about • ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I can’t get lost, either)
  12. 12. GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!
  13. 13. 100 YEARS AGO
  14. 14. What never worked for us
  15. 15. Word of Mouth
  16. 16. Countries by Population 1. China 1,337 m 2. India 1,162 m 3. United States 306 m 4. Facebook 300 m 5. Indonesia 230 m
  17. 17. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
  18. 18. 56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
  19. 19. SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTH? craigslist
  20. 20. What should I do now?
  21. 21. CU social media case studies Common Wealth CU, Alberta, Young & Free Vancity CU, Vancouver, Change Everything Verity CU, Seattle, We are V blog Carolina Postal CU, NC, I love my hoopty UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Maine State CU, Augusta, Flickr photo contest South Carolina FCU, Charleston, Y&F SC Vantage CU, St. Louis, Twitter Banking
  22. 22. Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
  23. 23. What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
  24. 24. New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
  25. 25. MemberNote
  26. 26. MemberNote 29% 41-55 28% 25-40 23% 56+ 11% 18-24
  27. 27. Twitter Banking Vantage CU St. Louis, MO http://www.myvcu.com
  28. 28. Blogging the Corporate CU MELTDOWN http://unrealizedlosses.blogspot.com
  29. 29. TIME TO JUMP IN!
  30. 30. Join/Participate in YOUR online community: www.EverythingCU.com
  31. 31. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on EverythingCU, Facebook, Twitter, LinkedIn Today’s slides are on Slideshare.net

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