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Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in ...
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Facebook strategies to grow your email list

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Facebook strategies to grow your email list for small business owners.

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  • One of the biggest challenges small business owners face is growing their email list. Today we are going to cover how to do that….quickly!
  • There are a few ways to create a contest, promotion, or offers on Facebook.
  • One way is to post your offer or promotion in your news feed.
  • Second way is to pay Facebook for paid ads…
  • Another way is to create custom Facebook Tabs / Applications….this is what I am going to focus on today. This is an underutilized tool that small business owners could be using to grow their email list FAST!
  • Don’t go there right now (:
  • Idaho Central Credit Union February 14 – March 1stUsers submitted 450 photos7764 votes
  • Choose a promotion typeSelect a start / end dateGive away something compellingRequire a “like”Capture leadsEncourage sharingDrive traffic to itFollow up -> Nurture -> Sell
  • Transcript of "Facebook strategies to grow your email list"

    1. 1. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST www.yourmarketingcoachonline.com .
    2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
    3. 3. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
    4. 4. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY How to Grow Your Email List QUICKLY!!!! www.yourmarketingcoachonline.com . .
    5. 5. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK IS... Fun A Habit A way to Catch Up www.yourmarketingcoachonline.com . .
    6. 6. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK USERS WANT... • • • • Entertained Educated Informed Inspired www.yourmarketingcoachonline.com . .
    7. 7. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK USERS DON’T WANT... To be sold to. www.yourmarketingcoachonline.com . .
    8. 8. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . 3 STAGES OF FACEBOOK MARKETING • • • Attract: fans and followers Promote: entertain, educate, inform, inspire Sell: convert fans to leads www.yourmarketingcoachonline.com .
    9. 9. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACT #1 Reason consumers interact with businesses on Facebook is to: • Enter a Contest • Enter into a Promotion • Claim an Offer www.yourmarketingcoachonline.com . .
    10. 10. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
    11. 11. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
    12. 12. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
    13. 13. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . 30 + Leads so far… www.yourmarketingcoachonline.com .
    14. 14. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 90 Leads 3 New Clients 1 Upsell www.yourmarketingcoachonline.com . .
    15. 15. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 4001 New Fans 276,972 Impressions www.yourmarketingcoachonline.com . .
    16. 16. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 8 STEP STRATEGY www.yourmarketingcoachonline.com . .
    17. 17. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 1: CHOOSE A PROMOTION • • • • • • Sweepstakes Giveaway Coupon Like Gate Photo Contest Video Contest www.yourmarketingcoachonline.com . .
    18. 18. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 2: SELECT A START / END DATE Keep it to 10 – 14 days to keep the excitement going (and create a sense of urgency) www.yourmarketingcoachonline.com . .
    19. 19. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 3: COMPELLING OFFER • Universal • Targeted • Be Generous www.yourmarketingcoachonline.com . .
    20. 20. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 4: REQUIRE A “LIKE” www.yourmarketingcoachonline.com . .
    21. 21. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 5: CAPTURE EMAIL ADDRESS www.yourmarketingcoachonline.com . .
    22. 22. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 6: ENCOURAGE SHARING www.yourmarketingcoachonline.com . .
    23. 23. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 7: DRIVE TRAFFIC • • • • Post in newsfeed Facebook ads Website Blog www.yourmarketingcoachonline.com . .
    24. 24. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 8: FOLLOW UP NURTURE SELL Infusionsoft, MailChimp, WooFu, etc… www.yourmarketingcoachonline.com . .
    25. 25. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
    26. 26. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. 4. 3 Stages of Facebook Marketing 3 Ways to Promote Contests A Look at Successful Case Study’s 8 Steps to Creating a Promotion www.yourmarketingcoachonline.com . .
    27. 27. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
    28. 28. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. 4. Help me spread the word on the Kickstart 2014 – Strategic Planning Session Enter to Win $200 in Coaching Cash Start your first promotion! Sign up for my next Webinar  www.yourmarketingcoachonline.com . .
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