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Facebook strategies to grow your email list for small business owners.

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- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST www.yourmarketingcoachonline.com .
Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY How to Grow Your Email List QUICKLY!!!! www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK IS... Fun A Habit A way to Catch Up www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK USERS WANT... • • • • Entertained Educated Informed Inspired www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK USERS DON’T WANT... To be sold to. www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . 3 STAGES OF FACEBOOK MARKETING • • • Attract: fans and followers Promote: entertain, educate, inform, inspire Sell: convert fans to leads www.yourmarketingcoachonline.com .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACT #1 Reason consumers interact with businesses on Facebook is to: • Enter a Contest • Enter into a Promotion • Claim an Offer www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . 30 + Leads so far… www.yourmarketingcoachonline.com .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 90 Leads 3 New Clients 1 Upsell www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 4001 New Fans 276,972 Impressions www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 8 STEP STRATEGY www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 1: CHOOSE A PROMOTION • • • • • • Sweepstakes Giveaway Coupon Like Gate Photo Contest Video Contest www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 2: SELECT A START / END DATE Keep it to 10 – 14 days to keep the excitement going (and create a sense of urgency) www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 3: COMPELLING OFFER • Universal • Targeted • Be Generous www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 4: REQUIRE A “LIKE” www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 5: CAPTURE EMAIL ADDRESS www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 6: ENCOURAGE SHARING www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 7: DRIVE TRAFFIC • • • • Post in newsfeed Facebook ads Website Blog www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 8: FOLLOW UP NURTURE SELL Infusionsoft, MailChimp, WooFu, etc… www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. 4. 3 Stages of Facebook Marketing 3 Ways to Promote Contests A Look at Successful Case Study’s 8 Steps to Creating a Promotion www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
- - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. 4. Help me spread the word on the Kickstart 2014 – Strategic Planning Session Enter to Win $200 in Coaching Cash Start your first promotion! Sign up for my next Webinar  www.yourmarketingcoachonline.com . .

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Facebook strategies to grow your email list

  • 1. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST www.yourmarketingcoachonline.com .
  • 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
  • 3. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
  • 4. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY How to Grow Your Email List QUICKLY!!!! www.yourmarketingcoachonline.com . .
  • 5. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK IS... Fun A Habit A way to Catch Up www.yourmarketingcoachonline.com . .
  • 6. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK USERS WANT... • • • • Entertained Educated Informed Inspired www.yourmarketingcoachonline.com . .
  • 7. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK USERS DON’T WANT... To be sold to. www.yourmarketingcoachonline.com . .
  • 8. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . 3 STAGES OF FACEBOOK MARKETING • • • Attract: fans and followers Promote: entertain, educate, inform, inspire Sell: convert fans to leads www.yourmarketingcoachonline.com .
  • 9. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACT #1 Reason consumers interact with businesses on Facebook is to: • Enter a Contest • Enter into a Promotion • Claim an Offer www.yourmarketingcoachonline.com . .
  • 10. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
  • 11. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
  • 12. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
  • 13. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . 30 + Leads so far… www.yourmarketingcoachonline.com .
  • 14. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 90 Leads 3 New Clients 1 Upsell www.yourmarketingcoachonline.com . .
  • 15. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 4001 New Fans 276,972 Impressions www.yourmarketingcoachonline.com . .
  • 16. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 8 STEP STRATEGY www.yourmarketingcoachonline.com . .
  • 17. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 1: CHOOSE A PROMOTION • • • • • • Sweepstakes Giveaway Coupon Like Gate Photo Contest Video Contest www.yourmarketingcoachonline.com . .
  • 18. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 2: SELECT A START / END DATE Keep it to 10 – 14 days to keep the excitement going (and create a sense of urgency) www.yourmarketingcoachonline.com . .
  • 19. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 3: COMPELLING OFFER • Universal • Targeted • Be Generous www.yourmarketingcoachonline.com . .
  • 20. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 4: REQUIRE A “LIKE” www.yourmarketingcoachonline.com . .
  • 21. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 5: CAPTURE EMAIL ADDRESS www.yourmarketingcoachonline.com . .
  • 22. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 6: ENCOURAGE SHARING www.yourmarketingcoachonline.com . .
  • 23. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 7: DRIVE TRAFFIC • • • • Post in newsfeed Facebook ads Website Blog www.yourmarketingcoachonline.com . .
  • 24. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 8: FOLLOW UP NURTURE SELL Infusionsoft, MailChimp, WooFu, etc… www.yourmarketingcoachonline.com . .
  • 25. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
  • 26. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. 4. 3 Stages of Facebook Marketing 3 Ways to Promote Contests A Look at Successful Case Study’s 8 Steps to Creating a Promotion www.yourmarketingcoachonline.com . .
  • 27. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
  • 28. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. 4. Help me spread the word on the Kickstart 2014 – Strategic Planning Session Enter to Win $200 in Coaching Cash Start your first promotion! Sign up for my next Webinar  www.yourmarketingcoachonline.com . .

Editor's Notes

  1. One of the biggest challenges small business owners face is growing their email list. Today we are going to cover how to do that….quickly!
  2. There are a few ways to create a contest, promotion, or offers on Facebook.
  3. One way is to post your offer or promotion in your news feed.
  4. Second way is to pay Facebook for paid ads…
  5. Another way is to create custom Facebook Tabs / Applications….this is what I am going to focus on today. This is an underutilized tool that small business owners could be using to grow their email list FAST!
  6. Don’t go there right now (:
  7. Idaho Central Credit Union February 14 – March 1stUsers submitted 450 photos7764 votes
  8. Choose a promotion typeSelect a start / end dateGive away something compellingRequire a “like”Capture leadsEncourage sharingDrive traffic to itFollow up -> Nurture -> Sell