The E-commerce industry has been shifting its marketing strategy to a more customer-experience centered relationship rather than focusing on the customer-purchase path. The New E-Commerce Growth Model: Advanced Strategies for Brands by Yotpo (CEO/Co-founder Tomer Tagrin.) talks about the marketing phases for a brand to successfully connect with their valued clients. Essential points from CHAPTER 1 of the above article were selected out and made to a Recap Poster Carousel for easy reading. Read the full article here: https://lnkd.in/dufCbtd

1. THE NEW
ECOMMERCE
GROWTH
MODEL:
Advanced
Strategies
for Brands
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

2. Most successful
brands in the
industry are
approaching
growth as an ever-
expanding cycle:
COLLECT,
CURATE,
CULTIVATE,
REPEAT
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

3. THE NEW
ECOMMERCE
GROWTH
MODEL
CHAPTER
1
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

4. The most successful
brands are rethinking
their eCommerce
marketing strategy
TO PROMOTE
SELF-
PERPETUATING
GROWTH VIA
EXCEPTIONAL
CUSTOMER
EXPERIENCES
CHAPTER 1 - THE NEW ECOMMERCE
GROWTH MODEL
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

5. THREE KEY
ECOMMERCE
MARKETING
PHASES
COLLECTING
CURATING
CULTIVATING
CHAPTER 1 - THE NEW ECOMMERCE
GROWTH MODEL
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

6. COLLECTING
Gathering
data,
feedback,
and content
of all types
from your
customers
CHAPTER 1 - THE NEW ECOMMERCE
GROWTH MODEL
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

7. CURATING
Displaying
content
effectively
across
channels
CHAPTER 1 - THE NEW ECOMMERCE
GROWTH MODEL
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

8. CURATING
Using data
to inform
customer-
centric
experiences
at every
touchpoint
CHAPTER 1 - THE NEW ECOMMERCE
GROWTH MODEL
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

9. CULTIVATING
Using the
channels,
content, and
data to
foster
community
and build
loyalty
CHAPTER 1 - THE NEW ECOMMERCE
GROWTH MODEL
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

10. PHASE 1:
COLLECTING THE
BUILDING
BLOCKS OF
CUSTOMER
EXPERIENCE
CHAPTER
2
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

11. COLLECTING
is all about
establishing
an initial
relationship
with your
customers
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

12. SEVEN MOST
IMPORTANT WAYS
TO FUEL THE
FOUNDATION
OF YOUR
GROWTH
ENGINE
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

13. 1. REVIEWS
THAT
MATTER
Prompt your
past
customers to
share their
thoughts
about specific
topics: quality,
shipping, size,
battery life,
etc.
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

14. The content
you collect
will reflect the
specific
questions and
concerns of
new shoppers
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
1. REVIEWS
THAT
MATTER
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

15. Ask your
customers
to answer
specific
questions
when they
submit a
review
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
2. THE DATA
YOU NEED
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

16. This help
you better
identify
your
customer
base
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
2. THE DATA
YOU NEED
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

17. 77% of
shoppers
prefer
customer
photos to
professional
ones
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
3. GET ON-
BRAND
VISUALS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

18. Instead of
simply asking
customers to
submit
photos, offer
some brand
guidelines
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
3. GET ON-
BRAND
VISUALS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

19. Launch a
competition,
let your brand
fans know
that they
need to
photograph
your products
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
3. GET ON-
BRAND
VISUALS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

20. You’ll get a
ton of
content you
can actually
use
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
3. GET ON-
BRAND
VISUALS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

21. And your
customers
will love the
challenge of
taking the
perfect on-
brand photo
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
3. GET ON-
BRAND
VISUALS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

22. To understand
the trends in
how
customers are
feeling about
your products
and service
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
4. GATHER
TOPIC
SENTIMENT
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

23. You’ll be able
to “collect”
trending
topics in
reviews and
identify how
shoppers are
feeling about
them
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
4. GATHER
TOPIC
SENTIMENT
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

24. This in turn
enables
brands to
make
smarter
business
decisions
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
4. GATHER
TOPIC
SENTIMENT
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

25. Your website
is the perfect
place to host
that Q&A to
prevent
shoppers
from leaving
to find
answers
elsewhere
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
5. ASK &
ANSWER
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

26. Provide
answer, spot
trends and
suggest when
common
questions
should be
answered in
your product
descriptions
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
5. ASK &
ANSWER
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

27. Consider
incentivizing
reviews on
particular items
by offering
coupons or
other perks to
ensure all your
products get
reviewed
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
6. COVER
ALL YOUR
PRODUCTS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

28. Set review
requests to
automatically
prioritize
least-
reviewed
products
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
6. COVER
ALL YOUR
PRODUCTS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

29. It’s more
important than
ever to reach
out to your
customers
where they
already are: on
their phones
CHAPTER 2 - PHASE 1 - COLLECTING THE
BUILDING BLOCKS OF CUSTOMER
EXPERIENCE
7. GET THE
OPT-IN WHERE
IT MATTERS
MOST
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

30. PHASE 2:
CURATING A
BETTER BUYER
JOURNEY
CHAPTER
3
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

31. CURATION
Where all
the data,
feedback,
and content
you collect
come
together
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

32. With the
impactful,
tailored
content that
will convince
them to
convert
EIGHT WAYS TO
MEET YOUR
CUSTOMERS
WHEREVER
THEY ARE
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

33. Implement
AI-powered
topic filters
above your
reviews
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
1. NEXT-
GENERATION
ON-SITE
DISPLAYS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

34. Email
marketing is
an essential
channel for
reaching and
enticing your
customers to
purchase
again
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
2. UPGRADE
YOUR EMAILS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

35. THREE KEY
PILLARS OF
EMAIL
MARKETING
STRATEGY
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
2. UPGRADE
YOUR EMAILS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

36. Use
reviewer
data to
effectively
segment for
campaigns
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
PILLAR #1
THE AUDIENCE
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

37. Enrich your
campaigns
with UGC
(user-
generate)
content)
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
PILLAR #2
THE CONTENT
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

38. Use
behavioral
data to
ensure you
send emails
when
customers are
most likely to
browse
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
PILLAR #3
THE TIMING
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

39. You need to
syndicate
your best
reviews and
customer
photos to
every retailer
you sell
through
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
3. BRING YOUR
BEST CONTENT
WITH YOU
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

40. Improve your
ranking and
making it less
likely for
shoppers to
find a third-
party review
site first
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
4. STAND OUT
ON SEARCH
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

41. SMS gives you
a new
opportunity for
direct
communication
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
5. CONNECT
DIRECTLY WITH
CUSTOMERS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

42. Spend less on
creative and
use all the
content you
collect to put
together
authentic ads
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
6. OPTIMIZE
YOUR ADS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

43. Include your
customer
content in
print and
TV ads as
well
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
7. TAKE IT
OFFLINE
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

44. Curating an
engaging
post-
purchase
experience is
critical for
increasing
retention
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
8. DON’T DROP
THE BALL
POST-
PURCHASE
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

45. A creative
loyalty
program is one
of the best
ways to
incentivize
continued
interaction
with your
brand
CHAPTER 3 - PHASE 2: CURATING A
BETTER BUYER JOURNEY
8. DON’T DROP
THE BALL
POST-
PURCHASE
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

46. PHASE 3:
CULTIVATING
LASTING
CUSTOMER
RELATIONSHIPS
CHAPTER
4
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

47. PHASE 3:
CULTIVATING
LASTING
CUSTOMER
RELATIONSHIPS
Cultivate those
relationships
and create a
bulletproof
brand
community
that will
perpetuate the
growth cycle
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

48. And ensure
they’re
there to
stay in the
long run
CHAPTER 4 - PHASE 3: CULTIVATING
LASTING CUSTOMER RELATIONSHIPS
SIX WAYS TO
CULTIVATE
THOSE
CUSTOMER
RELATIONSHIPS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

49. Create two
types of
groups that
drive
engagement
and build
connections
CHAPTER 4 - PHASE 3: CULTIVATING
LASTING CUSTOMER RELATIONSHIPS
1. KEEP THINGS
PRIVATE
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

50. Include your
most loyal
customers
who
naturally
flock
towards your
content
CHAPTER 4 - PHASE 3: CULTIVATING
LASTING CUSTOMER RELATIONSHIPS
FIRST GROUP
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

51. Topic that
your
customers
care about,
allowing you
to start
conversations
CHAPTER 4 - PHASE 3: CULTIVATING
LASTING CUSTOMER RELATIONSHIPS
SECOND GROUP
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

52. Design an
exclusive
experience
for your
best
customers
CHAPTER 4 - PHASE 3: CULTIVATING
LASTING CUSTOMER RELATIONSHIPS
2. TREAT
SHOPPERS LIKE
VIPS
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

53. Whether
they’re saying
something
positive or
negative,
brands should
be responding
to customer
reviews
CHAPTER 4 - PHASE 3: CULTIVATING
LASTING CUSTOMER RELATIONSHIPS
3. TURN
REVIEWS INTO A
CONVERSATION
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

54. Find ways to
use that
content to
make your
customers feel
recognized
and important
CHAPTER 4 - PHASE 3: CULTIVATING
LASTING CUSTOMER RELATIONSHIPS
4. USE
CUSTOMER
CONTENT TO
BUILD
COMMUNITY
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

55. Turn product
development
into a
collaborative
process;
encourage
them to
participate
actively
CHAPTER 4 - PHASE 3: CULTIVATING
LASTING CUSTOMER RELATIONSHIPS
5. HAND OVER
YOUR PRODUCT
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/

56. Make sure
your program
encourages
customers to
send referral
links via one-
to-one sharing
CHAPTER 4 - PHASE 3: CULTIVATING
LASTING CUSTOMER RELATIONSHIPS
6. DESIGN A
SMARTER
REFERRAL
EXPERIENCE
SOURCE ARTICLE:
https://www.yotpo.com/new-ecommerce-growth-model/