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Creating Facebook Custom Tabs to Capture Leads

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Creating Facebook Custom Tabs to Capture Leads

  1. 1. Hi, my name is Misty.I am a marketing coach.My formal education is in Marketing andGraphic Communications and over 16 yearsof sales experience.I empower small business owners to takecontrol of their business growth by showingthem how to inexpensively - yet effectively -market their business.Facebook Landing
  2. 2. What we are going to learn today:1. What is a landing page2. Components of creating an effective landing page3. Introduce five 3rd party applications you can use to createyour Facebook custom tabs (landing pages)4. Explore examples to generate ideas for your own landing page(s)5. Create together!Facebook Landing
  3. 3. Social media has a 100% higherlead-to-close rate than outbound marketing.- State of Inbound Marketing, 2012Important
  4. 4. OfferOfferCompanies with 30 or more landing pagesgenerate 7x more leads than thosewith fewer than 10.- Hub SpotImportant Statswww.coachmisty.comOffer
  5. 5. A landing page…Allows you to capture visitors informationthrough a lead capture form.Facebook Landing Pageswww.coachmisty.comLanding pages also called…• Opt-in Form• Squeeze Page• Lead Capture• Facebook (Custom Tabs)
  6. 6. Creating an Effective Landing Page:1. Be specific with your offer (and stay on point)2. Use consistent branding3. Be consistent with your layout4. Avoid clutter5. Design is important6. Use social sharing to encourage visitors to spread the word7. Make sure your CTA jumps off the page!NOTE: Make offers relevant to your target marketFacebook Landing
  7. 7. Facebook Landing
  8. 8. Facebook Landing
  9. 9. Facebook Landing
  10. 10. www.coachmisty.comFacebook Landing Pages
  11. 11. www.coachmisty.comMail Chimp
  12. 12. www.coachmisty.comFacebook Landing Pages
  13. 13. Ways to capture leads on Facebook:• Newsletter Opt-ins• Sweepstakes (Fangates)• Coupons• Deals• Rewards• Photo Contests• Video Contests• Instant Wins• Polls• Pin to Win• Tab for Twitter, YouTube, InstagramExplore