Creating a social media playbook for small business

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CREATING A
SOCIAL MEDIA
PLAYBOOK
FOR SMALL BUSINESS OWNERS
www.yourmarketingcoachonline.com
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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.
www.coachmisty.com

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MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
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2 BIGGEST CHALLENGES FOR THE
SMALL BUSINESS OWNER
Lack of time
Don’t know what to create
www.yourmarketingcoachonline.com
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7 STEPS TO CREATING A
SOCIAL MEDIA PLAYBOOK
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7.
Define your Goals
Know your Audience
Choose your Platform(s)
Content Ideas
Posting Calendar
Editorial Calendar
Time Management
www.yourmarketingcoachonline.com
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STEP 1
DEFINE YOUR GOALS
What are your trying to accomplish?
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Build your Brand Awareness
Engage your Audience
Increase Traffic to Website
Capture Leads
Increase Sales
Nurture Relationships
www.yourmarketingcoachonline.com
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STEP 2
KNOW YOUR AUDIENCE
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Who is your BEST prospect?
Demographics?
What is your prospects problem or motivation?
How do you solve those problems?
What is the most common questions you receive?
How do you normally answer those questions?
(COACHING TIP) Tackle (one) 1 market at a time
www.yourmarketingcoachonline.com

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STEP 3
CHOOSE YOUR PLATFORM(S)
• What is the BEST way for you to communicate?
(Photo, Video, Presentation, Blog, Short Snippets)
• Where is your targeted audience hanging out?
• What are your abilities (or resources)?
www.yourmarketingcoachonline.com
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STEP 4
CONTENT IDEAS
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Guides
eBooks
Whitepapers
Presentation
Video
Audio
Infographics
www.yourmarketingcoachonline.com
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POSTING CALENDAR
STEP 5
MONDAY
Facebook, G+,
Linkedin, Twitter
TUESDAY
SATURDAY
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
www.yourmarketingcoachonline.com
Facebook, G+,
Linkedin, Twitter
Blog
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Blog
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Blog
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
SlideShare
Webinar
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
SlideShare
Webinar
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
FRIDAY
SlideShare
Webinar
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
THURSDAY
SlideShare
Webinar
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
WEDNESDAY
Blog
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STEP 6
EDITORIAL CALENDAR
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
Webinar Presentation
Blog
Content Creation
Webinar Presentation
Blog
Content Creation
Webinar Presentation
Blog
Content Creation
Webinar Presentation
Blog
Content Creation
www.yourmarketingcoachonline.com
Marketing Calendar
Social Media Posts
SATURDAY
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EXAMPLE
What are my goals for growth?
Increase Engagement
Capture Leads
Get more people on my webinars
What’s 4 questions / concerns I received recently?
- What do I share online?
- How can I capture more leads?
- I don’t have time….
- I need to increase my sales…
What is the best way to present the solution to the problem?
Webinar(s)
eBook / Guide / Worksheet
Video
Blog
www.yourmarketingcoachonline.com
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EXAMPLE
PROBLEM
SOLUTION
CONTENT CREATION
GOALS MET (HOW)
What do I share online?
How can I capture more leads?
I don’t have time….
I need to increase my sales…
Webinar
Slide Share
Worksheet
Video
Using Pinterest to Market…
Capture leads
Prospect Persona
Receive eBook if you share
next weeks webinar
What do I share online?
How can I capture more leads?
I don’t have time….
I need to increase my sales…
Webinar
Slide Share
Guide
Video
Social Media Playbook…
Capture leads
Choosing Effective Platform…
Receive eBook if you share
next weeks webinar
What do I share online?
How can I capture more leads?
I don’t have time….
I need to increase my sales…
Webinar
Slide Share
eBook
Blog
Video
Lead Generation Strategy…
Capture leads
Lead Generation Strategy…
Receive eBook if you share
next weeks webinar
What do I share online?
How can I capture more leads?
I don’t have time….
I need to increase my sales…
Webinar
Slide Share
Blog
Video
Converting Leads to Sales…
Capture leads
www.yourmarketingcoachonline.com
Receive eBook if you share
next weeks webinar
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STEP 7
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TIME MANAGEMENT
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Only check and respond to emails at scheduled times
Only answer phone and return calls at scheduled times
Prepare (posting schedule, editorial calendar)
Schedule time to create
Schedule time to post
Stick to the SCHEDULE!!! 
www.yourmarketingcoachonline.com
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WHAT
WE
COVERED
TODAY
1.
2.
3.
4.
5.
6.
7.
Define your Goals
Know your Audience
Choose your Platforms
Content Ideas
Posting Calendar
Editorial Calendar
Time Management
www.yourmarketingcoachonline.com
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QUESTIONS
www.yourmarketingcoachonline.com
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ACTION STEPS
1.
2.
3.
Follow the 7 Step to Creating a Playbook
Help me spread the word on next week’s class!
Watch your email for:
• Social Media Playbook
• A Guide to Picking the Most Effective Platform(s)
www.yourmarketingcoachonline.com
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