I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

Uploaded on

Presentation I gave at Webcom Montreal on May 26, 2010.

Presentation I gave at Webcom Montreal on May 26, 2010.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. i’m eating a bologna sandwich ...and other updates that should blow your mind. http://www.flickr.com/photos/pengrin/421065850/
  • 2. I don’t get it
  • 3. twitter |ˈtwitər|: noun a place where people talk about what they had for lunch.
  • 4. me me me me me me me me me me me me me me me narcissists me me me me me me me me me me me me me me me me me me me me
  • 5. escapists http://www.flickr.com/photos/laughingsquid/420074166/
  • 6. addicts
  • 7. who cares? http://www.flickr.com/photos/lifeontheedge/458706241/
  • 8. i do
  • 9. he might http://www.flickr.com/photos/zagatbuzz/4133386602/
  • 10. most businesses are community tourists
  • 11. usage of LOL while texting when you actually when you type LOL Laugh Out Loud
  • 12. We would love to start a conversation about crowdsourcing some great community ideas! Yesterday, 3:00pm Random Company, Inc. randomcompany
  • 13. telltale signs of tourism: “these natives have quite the life! mañana, baby!” “s/he spends her whole day socializing and having fun on twitter/facebook! wish I could get paid for that!” “when you cut through all of the ‘inane babble’, there are some valuable posts on twitter.”
  • 14. there’s subtext in them there tweets
  • 15. “Eating a fennel salad with miso dressing. Nom nom.” subtext “I care about my health, so I eat well.” “I want my friends to admire my good eating habits.” “I would like to connect to other vegetarians.”
  • 16. “Meeting up with @friend123 and @friend321 (@Club Fun) http://4sq.com/8e78m9” subtext “I would love more friends to come and join us.” “I’m keeping track of where I go out and with who.” “Where I go and who I hang with may tell you a little about who I am.”
  • 17. Multiple tweets at multiple times of the day... subtext “I’m lonely.” “Hear me. Value me. Connect to me.”
  • 18. “we are wired to connect” Goleman
  • 19. reciprocal altruism Ridley http://www.flickr.com/photos/darrenhester/3908285404/
  • 20. generosity = fittest Norretranders
  • 21. why (and what) we share http://www.flickr.com/photos/ryanr/142455033
  • 22. 82% random thoughts http://www.flickr.com/photos/wynde/1394089355/
  • 23. 76% articles/business essays 75% links to interesting subjects 74% personal photos (family, friends, self) 69% positive feelings
  • 24. Articles most likely to be shared are: emotional positive lengthier awe-inspiring Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
  • 25. “people are more likely to share articles that they think will interest others ...not themselves”
  • 26. connection reciprocal generosity altruism
  • 27. 76%posted something highly personal http://www.flickr.com/photos/katie_made_me_do_it/4231581505/
  • 28. How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped". Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20
  • 29. wefeelfine.org
  • 30. http://www.flickr.com/photos/hippie/2496096306/
  • 31. keep or delete? Other 12% Kept it Considered deleting 13% 41% Deleted it 34% 66% kept on some level
  • 32. whereabouts http://www.flickr.com/photos/kylesteeddesign/4622356056
  • 33. Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc) Post + tweet Friends Only 11% 19% Post location 23% Post, tweet & FB Yes 9% 16% Post, tweet, fb + blog 3% Other 7% other 15% Don’t post No 58% 39% 49% yes 35% yes
  • 34. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)
  • 35. social web SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Amount of time spent on FB increased 566% in 09 3.5 billion pieces of content shared each week >500k FB Apps made by >1M developers >100k iPhone apps, downloaded >2B times stats from: Neilsen Mar09, Facebook public Statistics Jan10,
  • 36. FACEBOOK: >400 Million Users TWITTER: >105 Million Users FOURSQUARE: >1 Million Users
  • 37. what we share? Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers. Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And yes...what I just had for lunch.
  • 38. who cares? http://www.flickr.com/photos/lifeontheedge/458706241/
  • 39. you should http://www.flickr.com/photos/a2gemma/1448178195/
  • 40. share http://www.flickr.com/photos/ryanr/142455033
  • 41. connect http://www.flickr.com/photos/teointarifa/490408075/
  • 42. Share and connect back and the generosity will be rewarded. I guarantee it.
  • 43. Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue