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I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind


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Presentation I gave at Webcom Montreal on May 26, 2010.

Published in: Business

I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

  1. i’m eating a bologna sandwich ...and other updates that should blow your mind.
  2. I don’t get it
  3. twitter |ˈtwitər|: noun a place where people talk about what they had for lunch.
  4. me me me me me me me me me me me me me me me narcissists me me me me me me me me me me me me me me me me me me me me
  5. escapists
  6. addicts
  7. who cares?
  8. i do
  9. he might
  10. most businesses are community tourists
  11. usage of LOL while texting when you actually when you type LOL Laugh Out Loud
  12. We would love to start a conversation about crowdsourcing some great community ideas! Yesterday, 3:00pm Random Company, Inc. randomcompany
  13. telltale signs of tourism: “these natives have quite the life! mañana, baby!” “s/he spends her whole day socializing and having fun on twitter/facebook! wish I could get paid for that!” “when you cut through all of the ‘inane babble’, there are some valuable posts on twitter.”
  14. there’s subtext in them there tweets
  15. “Eating a fennel salad with miso dressing. Nom nom.” subtext “I care about my health, so I eat well.” “I want my friends to admire my good eating habits.” “I would like to connect to other vegetarians.”
  16. “Meeting up with @friend123 and @friend321 (@Club Fun)” subtext “I would love more friends to come and join us.” “I’m keeping track of where I go out and with who.” “Where I go and who I hang with may tell you a little about who I am.”
  17. Multiple tweets at multiple times of the day... subtext “I’m lonely.” “Hear me. Value me. Connect to me.”
  18. “we are wired to connect” Goleman
  19. reciprocal altruism Ridley
  20. generosity = fittest Norretranders
  21. why (and what) we share
  22. 82% random thoughts
  23. 76% articles/business essays 75% links to interesting subjects 74% personal photos (family, friends, self) 69% positive feelings
  24. Articles most likely to be shared are: emotional positive lengthier awe-inspiring Will You Be Emailing this Column? It’s Awesome, Tierney ://
  25. “people are more likely to share articles that they think will interest others ...not themselves”
  26. connection reciprocal generosity altruism
  27. 76%posted something highly personal
  28. How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped". Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing in unusual places. Anniversary of my brothers was out of character. Being a new mother and how that felt. Details of my sex life. When I got engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20
  31. keep or delete? Other 12% Kept it Considered deleting 13% 41% Deleted it 34% 66% kept on some level
  32. whereabouts
  33. Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc) Post + tweet Friends Only 11% 19% Post location 23% Post, tweet & FB Yes 9% 16% Post, tweet, fb + blog 3% Other 7% other 15% Don’t post No 58% 39% 49% yes 35% yes
  34. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)
  35. social web SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Amount of time spent on FB increased 566% in 09 3.5 billion pieces of content shared each week >500k FB Apps made by >1M developers >100k iPhone apps, downloaded >2B times stats from: Neilsen Mar09, Facebook public Statistics Jan10,
  36. FACEBOOK: >400 Million Users TWITTER: >105 Million Users FOURSQUARE: >1 Million Users
  37. what we share? Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers. Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And yes...what I just had for lunch.
  38. who cares?
  39. you should
  40. share
  41. connect
  42. Share and connect back and the generosity will be rewarded. I guarantee it.
  43. Tara ‘missrogue’ Hunt @missrogue montreal, quebec, canada 514-679-2951 share/remix/spread ... but don’t forget to attribute.