possibilities for government The Quest
for Citizen Happiness and business in the 2.0 era part 1 of 2

in two parts: •why happiness?
•the building blocks of citizen happiness

in two three parts: •why
happiness? •lunch! •the building blocks of citizen happiness

who the heck are we?

tara hunt aka missrogue •
canadian living and working in san francisco • blogging for 5 years • online/community marketing 8+ years • author: how to be a social capitalist, winning with the currency of online communities. due out in fall 2008 with crown publishing/random house

chris messina aka factoryjoe •
involved in several open source communities for the past 4 yrs (drupal/civic space, spreadfirefox, flock, songbird) • blogging for 4 years • trained in interaction design • community leader on open standards projects such as oauth, openid, microformats and diso.

we run citizen agency •
we work with companies to help them build connections to their customer communities • we advise government services organizations in the US and New Zealand how to employ web 2.0 technologies and practices effectively • we work with web communities, open source projects and standards groups to make the web a nicer place

btw, when this dude appears,
it means that we have a discussion, but you should feel free to ask questions along the way... exercise: and who are you?

why happiness?

welcome to the ‘me’ era

play 60 minutes video

a more positive look at
the ‘me’ generation video by: dr. michael wesch http://mediatedcultures.net “a vision of students today”

but it’s not just the
millennials...

...every ‘generation’ seems to be
searching for happiness...

pampering and relaxing

leisure time and hobbies

work/life balance

world travel and adventure

health and fitness

books

movies what movie isn’t about
the search for happiness?

happiness is a multi-billion dollar
industry

people are very conscious of
every decision they make towards becoming happier

exercise: what do you consciously
do to make yourself happy? how often do you prioritize your happiness?

how does government and business
fit into this need to find happiness?

exercise: name a time when
government or business delivered happiness?

the sad truth is...

while this is how corporations
see themselves.

this is how people talk
about them.

and government?

instead of feeling like we
are part of this...

...we feel like we are
under this.

the craziest part of all
of this is that

businesses and gov’ts are made
up of people.

people who, like everyone else,
are pursuing their own happiness...

exercise: write down the names
of 5 people who you work with. List the things that make them happy.

so, what is enabled through
focusing on citizen happiness?

happiness leads to • work
efficiency • more job satisfaction • increased life expectancy • improved work ethic • higher productivity • reduced stress and anxiety • raised confidence • higher levels of trust • more reproduction • more forgiveness • deeper cooperation • increased openness inspired by: Happiness Hypothesis by Jonathan Haidt

exercise: how do you think
happiness could benefit your customers/consituents? do you think this could benefit your business? how?

so, then, what makes people
happy?

exercise: what makes you happy?
what do you think are the things that make people happy?

what makes people happy? •
autonomy (feeling that your activities are self-chosen and self-endorsed) • competence (feeling that you are effective in your activities) • relatedness (feeling a sense of closeness with others) • self-esteem (set-point, or the person’s natural propensity to happiness) from the Journal of Personality and Social Psychology, published by the American Psychological Association (APA).

autonomy

autonomy includes: •feeling in control
of one’s surroundings •understanding one’s own resilience •feeling of agency •empowerment

exercise: list 5 ways you
can create autonomy for your customers or constituents.

competence

competence includes: •confidence in one’s
abilities/knowing one’s strength’s •feedback from others on one’s performance •learning and growing skills •self-actualization •doing meaningful work •getting into flow

exercise: list 5 ways in
which you can help employees and/or customers feel more competent.

relatedness

relatedness includes: •interacting with others
•connecting with people and connecting people •giving to others/being generous •feeling loved •emotional security •acknowledgement and support (mentorship)

exercise: list 5 things that
you can do to promote relatedness between your customers/constituents.

self-esteem

self-esteem includes: •your ‘set-point’ or
natural (genetic) confidence level •something you can work on through cognitive behavioral therapy, meditation or medications •not influenced from the outside world, but apparent when triggered by events from the outside world

what are the barriers to
happiness?

exercise: name the barriers to
happiness in today’s world. What are your personal barriers and what are general barriers?

barriers to happiness • fear
(anxiety of failure, ignorance, mistrust) • confusion (noise, paradox of choice, lack of good information) • loneliness (isolation, disconnection from others) • lack of control (feeling of loss of control over one’s life and surroundings, secrecy, loss of agency) • struggle for survival (basic needs not met)

fear

contributors to fear •ignorance •misinformation
•insecurity •inexperience •fear-mongering •mistrust

pew internet research noted that
the majority of people ages 50+ who are not online are not online because of the scary stories they hear.

confusion

what leads to confusion •paradox
of choice •noise ratio •lack of clear information •secretiveness •half-truths

loneliness

what causes loneliness •isolation •distrust
of others •fear of rejection •lack of acceptance •insecurity

lack of control

what leads to lack of
control •loss of control over the circumstances of one’s life •loss of agency •withheld information •secrecy •uncontrollable circumstances

struggle for survival

remember maslow’s hierarchy of needs

you can’t get here without
all of these being taken care of

how does all this relate
to business and gov’t?

in order to be an
agent of happiness, you need to either create the environment for it or you have to intervene in the barriers...

okay, but what does this
have to do with web 2.0?

...after lunch we will make
the connection and tell you what to do with it...

http://www.slideshare.net/missrogue

About those rockin’ images •
Many of them are purchased from iStockPhoto.com (yay! iStockPhoto is an awesome Canadian company!) • Except for: • book covers, movie posters (from Amazon.com) • And the Flickr photos used from: • Starbucks Cup: http://www.flickr.com/photos/mjb/118418786/ • Starbucks Globalism: http://www.flickr.com/photos/thorinside/55362248/

Tara Hunt tara@citizenagency.com 415.694.1951 skype:
tarahunt747 Chris Messina chris@citizenagency.com 412.225.1051 skype: factoryjoe www.citizenagency.com www.horsepigcow.com (tara) www.factoryjoe.com/blog (chris)