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Screenshot	  of	  Placeblogger                               	                            placeblogger	  
placeblogger	  
Placeblogger     World HQNow with free coffee!  Cambridge, MAplaceblogger	  
Robotic  cats                 Legos Liquidnitrogen           placeblogger	  
Lisa	  on	  Twitter:	      	        @lisawilliams       	       Lisa	  on	  tumblr:    	  lifeandcode.tumblr.com          ...
placeblogger	  
placeblogger	  
When we began looking in 2007 1 in 8 Americanslived in a city or town with a placeblog                                    ...
Now that number is 1 in 2                            placeblogger	  
placeblogger	  
placeblogger	  
A  Brief History   ofplaceblogger	  
Independent local news sitesdramatically outnumber bothtraditional dailies and VC/foundationbacked news startups such asPa...
placeblogger	  
placeblogger	  
placeblogger	  
placeblogger	  
Independent local news sitesdramatically outnumber bothtraditional dailies and VC/foundationbacked news startups such asPa...
But only 4% of                     independent local                     news & community                     sites       ...
Churn	  stats                      	  Churn!                             placeblogger	  
“Of	  some	  1,200	  sites	  in	  J-­‐Lab’s                                               	  database	  of	  community	  n...
placeblogger	  
No,	  not	  really	   Churn	  has	  always	  been	  >%50  	  And	  that’s	  normal	  for	  startups    	                  ...
An	  even	  briefer	  history	  of	  private	  equity	  skullduggery          	                                      place...
placeblogger	  
placeblogger	  
placeblogger	  
placeblogger	  
placeblogger	  
IPO,	  woo	  hoo!                  	                           placeblogger	  
placeblogger	  
Not	  so	  much.	                    	                           placeblogger	  
The	  resulting	  company	  is	  $1.9	  billion	  in	  debt	  and	  trading	  at	                    under	  $1. 	        ...
5	  liquidity	  events                       	                           placeblogger	  
You	  know	  what’s	  really	          depressing?   	                              placeblogger	  
And	  that	  story	  played	  out	  again	  and	  again	  across	  the	  United	  States.	  	                             ...
The	  Shape	  of	  Capital	                                   	    Shapes	  Our	  Media    	  “Traditional”	  media	  comp...
Downton	  Abbey	                     placeblogger	  
Downton	  Abbey	                     placeblogger	  
A	  short	  	  list	  of	  pikers	  who	          didn’t	  get	  paid        	                                        plac...
Isaac	  Newton	                        placeblogger	  
Thomas	  Jefferson	                      placeblogger	  
Sometimes	  things	  are	  worth	  doing	  because	  they’re	  worth	                doing   	                            ...
But	  that’s	  not	  enough	                              placeblogger	  
Thanks!Lisa	  on	  Twitter:	  	   @lisawilliams	              	              	              	                             ...
github.com/lisawilliams	                       placeblogger	  
A	  learn-­‐to-­‐program	  blog	  written	  with	  journalists	                                in	  mind	                 ...
Get	  Excited	  &	  Make	  Things                                    	                                 placeblogger	  
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Sxsw 2012 lisa williams the hyperlocal hoax

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South Park, Downton Abbey, private equity skullduggery...and online local media.

Published in: Technology, News & Politics
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Sxsw 2012 lisa williams the hyperlocal hoax

  1. 1. Screenshot  of  Placeblogger   placeblogger  
  2. 2. placeblogger  
  3. 3. Placeblogger World HQNow with free coffee! Cambridge, MAplaceblogger  
  4. 4. Robotic cats Legos Liquidnitrogen placeblogger  
  5. 5. Lisa  on  Twitter:     @lisawilliams   Lisa  on  tumblr:  lifeandcode.tumblr.com   placeblogger  
  6. 6. placeblogger  
  7. 7. placeblogger  
  8. 8. When we began looking in 2007 1 in 8 Americanslived in a city or town with a placeblog placeblogger  
  9. 9. Now that number is 1 in 2 placeblogger  
  10. 10. placeblogger  
  11. 11. placeblogger  
  12. 12. A Brief History ofplaceblogger  
  13. 13. Independent local news sitesdramatically outnumber bothtraditional dailies and VC/foundationbacked news startups such asPatch or Bay Citizen 4100 1422   800   placeblogger  
  14. 14. placeblogger  
  15. 15. placeblogger  
  16. 16. placeblogger  
  17. 17. placeblogger  
  18. 18. Independent local news sitesdramatically outnumber bothtraditional dailies and VC/foundationbacked news startups such asPatch or Bay Citizen 4100 1422   800   placeblogger  
  19. 19. But only 4% of independent local news & community sites have a rate card 164   1422  800   placeblogger  
  20. 20. Churn  stats  Churn! placeblogger  
  21. 21. “Of  some  1,200  sites  in  J-­‐Lab’s  database  of  community  news  sites,  about  half  are  inactive.”   J-­‐Lab.org   placeblogger  
  22. 22. placeblogger  
  23. 23. No,  not  really   Churn  has  always  been  >%50  And  that’s  normal  for  startups   placeblogger  
  24. 24. An  even  briefer  history  of  private  equity  skullduggery   placeblogger  
  25. 25. placeblogger  
  26. 26. placeblogger  
  27. 27. placeblogger  
  28. 28. placeblogger  
  29. 29. placeblogger  
  30. 30. IPO,  woo  hoo!   placeblogger  
  31. 31. placeblogger  
  32. 32. Not  so  much.     placeblogger  
  33. 33. The  resulting  company  is  $1.9  billion  in  debt  and  trading  at   under  $1.   placeblogger  
  34. 34. 5  liquidity  events   placeblogger  
  35. 35. You  know  what’s  really   depressing?   placeblogger  
  36. 36. And  that  story  played  out  again  and  again  across  the  United  States.     placeblogger  
  37. 37. The  Shape  of  Capital     Shapes  Our  Media  “Traditional”  media  companies   get  pumped  and  dumped  by   private  equity   While  independents  have  no   source  of  startup  capital   placeblogger  
  38. 38. Downton  Abbey   placeblogger  
  39. 39. Downton  Abbey   placeblogger  
  40. 40. A  short    list  of  pikers  who   didn’t  get  paid   placeblogger  
  41. 41. Isaac  Newton   placeblogger  
  42. 42. Thomas  Jefferson   placeblogger  
  43. 43. Sometimes  things  are  worth  doing  because  they’re  worth   doing   placeblogger  
  44. 44. But  that’s  not  enough   placeblogger  
  45. 45. Thanks!Lisa  on  Twitter:     @lisawilliams         placeblogger  
  46. 46. github.com/lisawilliams   placeblogger  
  47. 47. A  learn-­‐to-­‐program  blog  written  with  journalists   in  mind       http://lifeandcode.tumblr.com   placeblogger  
  48. 48. Get  Excited  &  Make  Things   placeblogger  

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