Twitter: A Beginner's Guide for Publishing professionals explains Twitter terminology and helps writers and editors improve their skills using Twitter features, such as @replies, mentions, retweets, Twitter lists, etc.

1. Twitter: A Beginner’s Guide
for Publishing Professionals
Women’s National Book Association—New City Chapter
@WNBANYC | January 14, 2015
Pace University
Workshop Leader: Melissa A. Rosati, CPCC
@melissarosati

2.  The Social Media Landscape
 What is Twitter?
 Twitter functions as a Shared Platform, not as an
Owned Platform
 Who Shares Your Interests?
 How Twitter Works
 The Many Ways of Listening to Your Audience
 How to Create and Curate Content for Tweets
 The Advantage of a Social Media Dashboard
 Learning Resources
Today’s Discussion Outline

3. The Social Media Landscape

4. Twitter is a social
network you can
use to foster
relationships with
people who share
your interests.
What is Twitter?

5. Twitter is a Shared Platform,
Not an Owned Platform
 Twitter is a Shared
Platform
 Twitter makes the rules
 Twitter owns the user
information
 Twitter is interested in
their results, not yours
 Your Blog or Newsletter
is an Owned Platform
 You make the rules on
content distribution
 You own your mailing
list
 You define your own
business model

6. 284 million monthly active users
500 million tweets sent per day
80% of active users are on mobile
Twitter supports 35+ languages
The Twitter Universe is Vast
Source: Twitter, 2015.

7. Who Shares Your Interests?

8.  What are your goals?
 Who is your audience?
 Why would someone follow you?
 What is the investment of time you are
willing to make?
 What does success on Twitter look like?
Important Questions

9. The difference between Facebook
Friends and Twitter Followers
 Friends
 People you know sharing
content about
relationships, family,
friends.
 You must provide your
real identity
 Facebook’s algorithm
determines the content
you see in your newsfeed.
 Followers
 People who share your
interests in specific topics
 People who are looking
for value-added
conversations
 Direct, chronological
newsfeed, although this
may change

10. Exercise I
Open Your Twitter Account

11.  Following = people you follow
 Follower = people who follow you
 The @ sign identifies people in replies and mentions.
 The # sign identifies topic discussions.
 Tweet = 140-character message
 RT = a tweet that has been shared by another user
 MT = a tweet that has been modified and shared by
another user
Key Concepts for Using Twitter

12.  160-character bio and photo of you
 140-character limit for tweets
 Supports photos and videos
 Public and private lists
 Hashtags
 Retweets
 Replies
 Mentions
How Does Twitter Work?

13.  Keep it simple. You can always change it.
 Use short sentences.
 Include your picture.
 Include one or two hashtag (#) topics.
 Include your location.
 Include a link to your blog or other profile.
Tips for Creating Your Bio

14. Exercise II
Practice Listening

15. Find Conversations by Hashtags (#)
 https://www.hashtags.
org/
 Opt-in to
https://twitter.com/has
htags to have your
hashtags tracked
 http://tweetchat.com/

16.  A tweet that starts with
@username sends the
message directly to the
person’s Twitter feed.
 It is a public message, not
a private one!
 @username will not
appear in other followers’
feeds unless you and
@username share the
same followers.
Working with @Replies

17. Working with Mentions
 When you place content
before the @username, it
is a mention and not a
reply.
 The tweet will appear in
the home stream of all of
your followers, not just
the followers you share in
common with
@username.

18.  Events and conferences
 Communities of shared interests
 Helpful resources for your followers
 Services you recommend to others
 Colleagues in your genre or industry segment
 Thought leaders in your genre or industry segment
 People you want to support
 Private lists
Tips for Working with Lists

19. Exercise III
Creating Content for Your
Audience

20. What is the Life Span of a
Tweet?
ABOUT 3 HOURS!

21.  Quotes
 Links
 Questions
 Images
 Video (Vine)
 Reviews
Tips for Creating Tweet Content

22.  Wikimedia Commons
 Unsplash
 The Public Domain Review
 Library of Congress
Sources for Visual Content

23. Canva is Your
MUST HAVE Design Tool

24.  What’s trending?
 What media do you consume?
 What’s important to your audience?
 What are they talking about?
 Use Share Buttons wisely.
Tips for Curating Content for Twitter

25.  Buffer
 Hootsuite
 TweetDeck
3 Popular Social Media Dashboards

26.  Watch “how to” videos on YouTube to learn basic
techniques
 Listen to publishing experts discuss industry issues at
BookExpoCast.com
 Read The Social Media Examiner for trends, tips, case
studies
 Use pen and paper to WRITE YOUR GOALS
 Measure your results one quarter at a time
 Be bold and try new things
Continuous Learning—Your Way

27.  The Social Media Examiner
 Savvy Sexy Social with Amy
Schmidttauer
 Marketing Profs with Ann Handley
 Copyblogger with Darren Rowse
 Platform University with Michael Hyatt
Learning Resources

28.  Twitter is a powerful tool for creating awareness.
 Twitter is a powerful listening tool for learning about
your audience.
 Twitter is a fast-paced, trending community.
 WRITTEN GOALS create success.
 Like any other social application, practice builds skill
and savvy.
 Make a commitment and monitor your results.
Workshop Summary

29.  Follow Melissa on Twitter @melissarosati
 Melissa works with academics/scholars in the humanities,
medical humanities, and with teams in nonprofits and
associations. Here’s her LinkedIn Profile.
 Melissa provides teaching and training services in book
sales and distribution methods, content development,
social marketing/networking applications.
 Contact her at 917-628-4547 or melissarosati@me.com
About Melissa A. Rosati, CPCC

30. See You in the Twitterverse!