5 Ways Social Media Effectively

5 Ways to Use
Social Media Effectively
Melissa A. Rosati, CPCC
Melissa’s Coaching Studio, LLC | 917-628-4547
World
Communications
Day 2016
Melissa's Coaching Studio, LLC | Awe. Share it Wisely. | #WCD2016
Papal Messages 2006 to 2015

Topics for Today
 Overview of World Communications Day
 Highlights from 2006 to 2015
 2016 Jubilee Celebration of 50th Year
 5 Ways to Use Social Media Effectively
 Take the First Annual Survey: How Are Catholics and
Parishes Using Social Media?
 Summary
 About Melissa A. Rosati, CPCC

Overview
 The Second Vatican Ecumenical Council determined
social communication as a subject of study: the Conciliar
Decree, Inter Mirifica, addresses the Instruments of Social
Communication.*
 May 7, 1967 was the first World Communications Day
(WCD). The message was delivered by Pope Paul VI.
 May 28, 2006 was the first reference to social media in the
World Communications Day message, which was
delivered by Pope Benedict XVI.
 This presentation highlights WCD messages from 2006 to
2015, including a view forward to 2016.
 5 TIPS FOR USING SOCIAL MEDIA EFFECTIVELY.

Highlights from
2006 -2015
Each WCD message title is a link
to the full text.
Invite the Quotes to inspire you.
Allow the Coaching Questions to spark
your imagination.

2006: The Media:
A Network for Communication
What are the characteristics of people
who are “natural sharers in the divine
nature?”
“Saint Paul, in his letter to the
Ephesians, vividly depicts our
human vocation to be “sharers in
the divine nature;” through Christ
we have access in one Spirit to the
Father; so we are no longer
strangers and aliens but citizens
with the saints and members of the
household of God, growing into a
holy temple, a dwelling place for
God.”
Pope Benedict XVI

2007: Children and the Media:
A Challenge for Education
What are the opportunities for a parish
community when they share values and skills in
using social media tools effectively?
“Training in the
proper use of the
media is essential for
the cultural, moral
and spiritual
development of
children.”
Pope Benedict XVI

2008: The Media: At the Crossroads between
Self-Promotion and Service
Where and how do you draw the line?
“We must stress that
not everything that is
technically possible is
also ethically
permissible.”
Pope Benedict XVI

2009: New Technologies, New Relationships
What are some examples of the ways in which you’ve
felt heard, respected, and in friendship with others
through the use of social applications?
“Technology should be
seen primarily as a
reflection of our
participation in the
communicative and
unifying Love of God, who
desires to make all
humanity one family.”
Pope Benedict XVI

2010: The Priest and Pastoral Ministry in a Digital
World
What have been some of your greatest successes
using social media applications to deepen and
expand relationships?
“The revolution taking place in
communications media and in
information technologies represents a
great and thrilling challenge; may we
respond to that challenge with fresh
energy and imagination as we seek to
share with others the beauty of God.”
“Priests stand at the threshold of a new era:
as new technologies create deeper forms
of relationship across greater distances,
they are called to respond pastorally by
putting media ever more effectively at the
service of the Word.”
Pope Benedict XVI

2011: Truth, Proclamation and Authenticity
of Life in the Digital Age
How do you help people to discern the difference
between popular culture perceptions and real
human truth?
“The truth of Christ is the full and
authentic response to that human desire
for relationship, communion and
meaning which is reflected in the
immense popularity of social networks.”
“It is precisely this uniquely human
spiritual yearning which inspires our
quest for truth and for communion and
which impels us to communicate with
integrity and honesty.”
Pope Benedict XVI

2012: Silence and Word: Path of Evangelization
“Just unplug it.” This is a definitive action, easier said than done.
How do you help people connect to the power of silence?
“It is necessary to develop an
appropriate environment, a kind of
ecosystem that maintains a just
equilibrium between silence, words,
images and sounds.”
“The ultimate
questions of
human
existence:
Who am I?
What can I know?
What ought I to do?
What may I hope?”
Pope Benedict

2013: Social Networks: Portals of Truth and Faith;
New Spaces for Evangelization
How do you teach or model authentic
communication using social media applications?
What are the examples of trust and caring?
“In digital spaces, it is not only
ideas and information that are
shared, but ultimately our very
selves.”
“A significant part
of mankind’s artistic
heritage has been
created by artists
and musicians who
sought to express
the truths of the
faith.”
“Social networks
are thus nourished
by aspirations
rooted in
the human heart.”
Pope Benedict XVI

2014: Communication at the Service
of an Authentic Culture of Encounter
What is your process for keeping current with functionality of
social media applications and honoring time for yourself ?
“The speed with which information is
communicated, exceeds our capacity
for reflection and judgment, and this
does not make for balanced and
proper forms of self-expression.”
“We need
Tenderness.”
“We need to love
and be loved.”
Pope Francis

2015: Communicating with the Family
How do you integrate form and process into a
cohesive social communication strategy, including
measuring the results?
“We will employ technology
wisely, rather than letting
ourselves be dominated by it.”
“Prayer is
the most basic
form of
communication.”
“Forgiveness
is a
process of
communication.”
Pope Francis

2016: Communication and Mercy:
A Fruitful Encounter
We all learn differently?
What is your learning style?
“…we
must
listen.”
Pope Francis
Pope Francis

2016: World Communications Day!
World Communications Day is observed on the Sunday
before Pentecost. For 2016, World Communications Day is
Sunday, May 8.
Sette Opere di Misericordia by Caravaggio, 1606.
Public Domain via Wikimedia Commons
“Instead of being just a church
that welcomes and receives by
keeping the doors open, let us try
to be a church that finds new
roads, that is able to step outside
itself and go to those who those
who do not attend Mass, to those
who have quit or are indifferent.”
“A little bit of mercy makes the world
less cold and more just.”
Pope Francis
M
A
K
E
A
P
L
A
N

5 Ways to Use Social
Media Effectively

Start Where You Are
1. List your social media accounts, include user names and passwords.
2. For each one, note the last time you logged into the site.
3. What pieces of information are missing from the profile?
4. Since signing up, what has worked well? What has not?

Overview of the 5 Ways
Listen
Ask Questions
Use Visuals
Enlist Social Evangelists
Set Goals and Measurements

1. Listen
 When you listen on social channels, you are
following a narrative, often with collaboration
from others. This narrative is revealed in images,
sounds, and text.
 You can strengthen your listening skills by taking
notes on image, video, or text posts, where you
observe how the community creates meaning.
Practice identifying the following.
 Values
 Subjects
 Emotions

2. Ask Questions
 Be curious without “leading the witness.”
 A powerful question is less than seven words:
 What might X look like?
 What concerns you the most about Y?
 How can we find out more about Z?
 What else?
 What do you make of it all?
 If you had a free choice in the matter, what
would you do?
 What options can we create?

3. Inspire with Visuals
 You need a quality, free design tool that is easy
to use. And, allows you to create templates.
 Canva.com
 You need professional photography that is free to
use.
 Unsplash.com
 Public Domain.org
 Your archives
 Pope Francis provides the theme: Holy Year of Mercy.
 Now, create an editorial calendar.

4. Enlist Social Evangelists
 Identify people who are professional social
media marketers and ask them for help.
 Organize people in teams around applications
(Facebook, Twitter, Instagram, etc.) Establish
team captains.
 Team captains establish an editorial calendar
and assignments.
 Encourage, support, and acknowledge
everyone’s participation.

5. Use Goals and Metrics
 Define your main objective, then break it down
into measurable steps.
 Almost all social channels (Facebook, YouTube,
Instagram, your blog, etc.) provide information
(analytics) about audience engagement.
 Manage your expectations. Review and discuss
the results with your team. Keep refining your
strategy.

Summary
 World Communication Day 2016 is an opportunity to
reflect and act on the question: How are members
of our community using social media effectively?
 Social media are forms facilitating communication.
Relationships live in the process of communication,
as it was in the beginning, and is today.
 People are listening, but they are listening in
different ways.
 Make it a priority to learn what you need to know
and make a commitment to how you will learn it in
2016.

Let Us Help You.
Take Our Survey.
World Communication Day 2016: How Catholics
and Parishes are Using Social Media is a brief,
20-question survey. The final report will be
published on Monday, May 2, 2016.

About Melissa A. Rosati, CPCC
Melissa A. Rosati is the author of World Communications Day: A
Retrospective 1967 – 2016, Future Bold.
An award-winning publisher and publishing veteran in New York and
London, she is passionate about technology and its potential. She works
with Catholic churches and organizations to define and focus their social
communication goals.
Melissa is a member of the Social Media Marketing Society and the
Catholic Writers Guild. She is a frequent speaker on creativity and personal
development, and publishing business models. For more information, view
her LinkedIn Profile.

Let’s Connect
 Phone: 917-628-4547
 Email: melissarosati@me.com
 LinkedIn: /in/melissarosati
 Twitter: @melissarosati
 Pinterest: pinterest.com/melissarosati
 Facebook: facebook.com/melissascoachingstudio
 Many more, but these are tools I use every day.

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5 Ways Social Media Effectively

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