A short orientation presented to the students and teachers of PRISAAP in Iloilo. Event was organized by AD8 and myEFN.

1. Media & Publication
Future Trends eLiza Cornejo

2. LET’S WATCH!
The Social Media Revolution

3. Let’s summarize
• Social Media is the #1 activity on the web
• 60 million status updates happen on Facebook daily
• 80% of companies use social media for recruitment
• Generation Y and Z consider e-mail passé
• YouTube is the 2nd largest search engine in the world
• Wikipedia is as accurate as Encyclopedia Britannica and most articles are non-English
• There are over 200,000,000 blogs
• 90% of people skip ads
• Kindle eBooks outsold paper books
• Online students out-performed those receiving face-to-face instruction

4. Dominant Trends in Media & Entertainment:
• Migration of content to mobile devices
• The Internet-connected TV with interactive programming (i.e. OTT services)
• Delivery of radio and TV and other content via the
Internet and other distribution platforms
• 3-D and other new viewing technologies
• Shift of magazine and newspaper readership to iPads
and similar devices
• Alternative formats of publishing books
https://www.youtube.com/watch?v=GJhEFfXpqZ8
I.P. CEO
Jack W. Plunkett,
Plunkett
Research®, Ltd

5. Challenges for Media & Entertainment firms:
• Is content free or subscription based?
• Can content be shared?
• Can one subscriber use paid content
across many different platforms
or devices?
https://www.youtube.com/watch?v=GJhEFfXpqZ8
I.P. CEO
Jack W. Plunkett,
Plunkett
Research®, Ltd

6. Challenges for the Philippines:
• Internet speed and cost
• Electricity
• Education and Advocacy
• Corruption in government and private institutions

7. REFERENCES
• https://www.accenture.com/us-en/insight-outlook-future-of-broadcasting-leveraging-innovation-for-competitive-advantage-
media.aspx
• http://www.mediapost.com/publications/article/240772/the-future-of-broadcast-television.html
• http://www.journalism.org/2015/07/14/the-evolving-role-of-news-on-twitter-and-facebook/
• http://www.pewresearch.org/fact-tank/2015/06/25/why-a-mobile-news-startup-couldnt-survive-in-a-mobile-news-world/
• http://www.journalism.org/2014/03/26/8-key-takeaways-about-social-media-and-news/
• https://www.ibpa-online.org/article/top-10-trends-shaping-the-future-of-publishing/
• http://www.journalism.org/2015/04/29/state-of-the-news-media-2015/
• http://thefutureofpublishing.com/industries/the-future-of-magazines/
• http://www.researchinformation.info/news/news_story.php?news_id=1400
• http://www.masternewmedia.org/future-webpublishing-trends-beyond-2014/
• http://www.magnoliamedianetwork.com/digital-publishing-trends/

8. Let’s watch again!