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www.simplify360.com 
Stage 1 
The 
Preliminary 
Round 
Team Name: TEAM EVANGELIST 
Name of first member: Prateek Trehan 
College Name: MBE, Dept. Of Business Economics, 
South Campus, Delhi University 
Name of second member: Priyanka Pandey 
College Name: MBE, Dept. Of Business Economics, 
South Campus, Delhi University
What is 
Social 
Media?? 
• A Set of interactive 
websites 
Set of 
Interactive 
websites 
Regular Media 
One way Road 
Social Media 
2-way Road 
Makes Knowledge 
•Faster 
•Better 
•Vaster
Too Many Choices???? Can’t Find A 
Way To Fit Yourself In???? 
DON’T FEAR!!! 
WE’RE HERE!!!!! TO 
Simplify 
It 
360˚ 
FOR YOU!!! 
Social Media 
There Is One 
For EveryOne 
See Classification 
& Find Your Match
SOCIAL NEWS 
•Interact by Sharing and 
voting for Articles 
• Best Fit for 
Professional Bloggers 
Content Writers 
SOCIAL 
NETWORKING 
•Connect With 
People Of Similar 
Interests . 
•Catch Up With Old 
Buddies On a cool 
Weekend. 
SOCIAL MEDIA 
SHARING 
•Upload And Share 
Various Media Such 
As Pictures And 
Videos 
•Maintain Profiles 
and Comment on 
Videos 
SOCIAL 
BOOKMARKING 
•Tag & Search 
Websites 
•Follow Sites 
Bookmarked By 
Others.
PROFESSIONAL 
NETWORKING 
•Build Up 
Your Network 
In the 
Corporate 
World 
WIKIS 
• Interact By 
Adding Articles 
And Editing 
Existing 
Articles. 
MICRO-BLOGGING 
•The “Presence 
Apps” 
•Post Very Short 
Messages 
•Keep Up With What 
Friends Are Posting 
SOCIAL 
REVIEWS 
• The Feedback 
Systems 
•Find And Post 
Opinions About 
Businesses
SOCIAL MEDIA- A BRIEF HISTORY 
Before The Dawn….. 
1978-79: Launch of a Bulletin Board 
System (BBS) such as Usenet to inform 
friends of meetings, make announcements 
and share information through postings. 
1969: First major US commercial 
Internet service provider for the 
public, CompuServe, which 
dominated the field through the 
1980s. 
1971: The first 
email was 
delivered. 
1984: Introduction of the 
Prodigy online service which 
grew to become the second-largest 
online service provider 
in 1990, with 465,000 
subscribers compared with 
CompuServe's 600,000 
1985-1993: 
-America Online (AOL) 
service was launched. 
-Advent of the World Wide 
Web by CERN. 
-Tripod opened as a 
community online for college 
students and young adults. 
-CERN donated the WWW 
technology to the world.
The Dawning 
1994: Beverly Hills Internet (BHI) started Geocities, which allowed users to create 
their own websites modelled after types of urban areas. 
Internet as the Information Superhighway: More than 1,500 Web servers were 
online 
1997: One million sites on the web. Advent of Blogging. SixDegrees.com for 
users to create profiles and list friends. AOL Instant Messenger for instant 
chat. 
1998 – 2000: Google opened as a major Internet search engine and index. 
Launch of Friends Reunited, one of the first online social network to achieve 
prominence. 70 million computers were connected to the Internet. 
2001-2003: Wikipedia was started. Apple started selling iPods. 
Friendster, a social networking website, was opened to the public in the 
U.S. and grew to 3 million users in three months. MySpace and LinkedIn 
were launched. 
2004: Facebook was started for students at Harvard College. Podcasting 
began on the Internet. Flickr image hosting website opened.
2008-09 
•Facebook ranked as the most-used 
social network worldwide 
•“Unfriend”, the New Oxford 
American Dictionary word of the 
year. 
•Estimated that a quarter of Earth's 
population used the Internet. 
2010 
•Apple released the iPad tablet 
computer 
•The Internet surpassed 
newspapers as a primary way for 
Americans to get news, according 
to the Pew Internet and American 
Life Project. 
2007 
•Microsoft bought a stake in 
Facebook. 
• Apple released the iPhone 
multimedia and Internet 
smartphone. 
2011-12 
Social media accessible from 
virtually anywhere. Over 550 
million people on Facebook, 65 
million tweets each day, 2 billion 
YouTube video views every day. 
LinkedIn has 90 million 
professional users. 
2013 
•Social media commerce on the 
rise along with mobile social 
media via smartphones and tablet 
computers. 
•Advertisers look to social "likes" 
to enhance brand visibility. 
2014 
•Some 85% of the 7.1 billion 
people in the world have access to 
the Internet. 
•Popular social media sites 
include Facebook, Twitter, 
YouTube, LinkedIn, Instagram, 
Pinterest, and Google+. 
2006 
•Twitter was launched as a social 
networking and microblogging 
site 
•Facebook membership opened to 
anyone over age 13. 
•Google indexed more than 25 
billion web pages 
2005 
•Facebook launched a version for 
high school students. 
•YouTube began storing and 
retrieving videos. 
•There were more than 8 billion 
Web pages.
PROS …… 
Source of 
Employment
CONS…… 
Security Risks 
and Privacy 
Concerns 
Bad Influence 
on Youth and 
Use by 
“unwanted 
elements” of 
society 
Authenticity of 
information 
and Data?!? 
Isolation: 
Substitute of 
in-person 
meetings 
Misuse of 
personal 
information 
Gossips/Rumours/Defamati 
on

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Simplify360 Social Media Classification

  • 1. www.simplify360.com Stage 1 The Preliminary Round Team Name: TEAM EVANGELIST Name of first member: Prateek Trehan College Name: MBE, Dept. Of Business Economics, South Campus, Delhi University Name of second member: Priyanka Pandey College Name: MBE, Dept. Of Business Economics, South Campus, Delhi University
  • 2. What is Social Media?? • A Set of interactive websites Set of Interactive websites Regular Media One way Road Social Media 2-way Road Makes Knowledge •Faster •Better •Vaster
  • 3. Too Many Choices???? Can’t Find A Way To Fit Yourself In???? DON’T FEAR!!! WE’RE HERE!!!!! TO Simplify It 360˚ FOR YOU!!! Social Media There Is One For EveryOne See Classification & Find Your Match
  • 4. SOCIAL NEWS •Interact by Sharing and voting for Articles • Best Fit for Professional Bloggers Content Writers SOCIAL NETWORKING •Connect With People Of Similar Interests . •Catch Up With Old Buddies On a cool Weekend. SOCIAL MEDIA SHARING •Upload And Share Various Media Such As Pictures And Videos •Maintain Profiles and Comment on Videos SOCIAL BOOKMARKING •Tag & Search Websites •Follow Sites Bookmarked By Others.
  • 5. PROFESSIONAL NETWORKING •Build Up Your Network In the Corporate World WIKIS • Interact By Adding Articles And Editing Existing Articles. MICRO-BLOGGING •The “Presence Apps” •Post Very Short Messages •Keep Up With What Friends Are Posting SOCIAL REVIEWS • The Feedback Systems •Find And Post Opinions About Businesses
  • 6. SOCIAL MEDIA- A BRIEF HISTORY Before The Dawn….. 1978-79: Launch of a Bulletin Board System (BBS) such as Usenet to inform friends of meetings, make announcements and share information through postings. 1969: First major US commercial Internet service provider for the public, CompuServe, which dominated the field through the 1980s. 1971: The first email was delivered. 1984: Introduction of the Prodigy online service which grew to become the second-largest online service provider in 1990, with 465,000 subscribers compared with CompuServe's 600,000 1985-1993: -America Online (AOL) service was launched. -Advent of the World Wide Web by CERN. -Tripod opened as a community online for college students and young adults. -CERN donated the WWW technology to the world.
  • 7. The Dawning 1994: Beverly Hills Internet (BHI) started Geocities, which allowed users to create their own websites modelled after types of urban areas. Internet as the Information Superhighway: More than 1,500 Web servers were online 1997: One million sites on the web. Advent of Blogging. SixDegrees.com for users to create profiles and list friends. AOL Instant Messenger for instant chat. 1998 – 2000: Google opened as a major Internet search engine and index. Launch of Friends Reunited, one of the first online social network to achieve prominence. 70 million computers were connected to the Internet. 2001-2003: Wikipedia was started. Apple started selling iPods. Friendster, a social networking website, was opened to the public in the U.S. and grew to 3 million users in three months. MySpace and LinkedIn were launched. 2004: Facebook was started for students at Harvard College. Podcasting began on the Internet. Flickr image hosting website opened.
  • 8. 2008-09 •Facebook ranked as the most-used social network worldwide •“Unfriend”, the New Oxford American Dictionary word of the year. •Estimated that a quarter of Earth's population used the Internet. 2010 •Apple released the iPad tablet computer •The Internet surpassed newspapers as a primary way for Americans to get news, according to the Pew Internet and American Life Project. 2007 •Microsoft bought a stake in Facebook. • Apple released the iPhone multimedia and Internet smartphone. 2011-12 Social media accessible from virtually anywhere. Over 550 million people on Facebook, 65 million tweets each day, 2 billion YouTube video views every day. LinkedIn has 90 million professional users. 2013 •Social media commerce on the rise along with mobile social media via smartphones and tablet computers. •Advertisers look to social "likes" to enhance brand visibility. 2014 •Some 85% of the 7.1 billion people in the world have access to the Internet. •Popular social media sites include Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google+. 2006 •Twitter was launched as a social networking and microblogging site •Facebook membership opened to anyone over age 13. •Google indexed more than 25 billion web pages 2005 •Facebook launched a version for high school students. •YouTube began storing and retrieving videos. •There were more than 8 billion Web pages.
  • 9. PROS …… Source of Employment
  • 10. CONS…… Security Risks and Privacy Concerns Bad Influence on Youth and Use by “unwanted elements” of society Authenticity of information and Data?!? Isolation: Substitute of in-person meetings Misuse of personal information Gossips/Rumours/Defamati on