The Power of Social Media & Technology Planning
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The Power of Social Media & Technology Planning
- 2. ⢠The supply and demand imbalance of quality technology, content, and design resources. ⢠The Digital Revolution: tablets, mobile phones, social media, content marketing, and online reputation management. ⢠Migration of 5 billion people online merits innovative partnership solutions. ⢠Interdependence of our global supply chain with respect to technology, communication, and human capital. Blue Ocean Global Trends 2
- 7. The Agricultural Revolution The Agricultural Revolution was the wide-scale transition of many human cultures from a lifestyle of hunting and gathering to one of agriculture and settlement, allowing the ability to support a growing population. Archaeological data indicates that the domestication of various types of plants and animals evolved in separatelocations worldwide. The Agricultural Revolution 7
- 10. 10 The Digital Revolution The Digital Revolution, known as the âThird Industrial Revolutionâ, is the change from analog, mechanical, and electronic technology to digital technology which began anywhere from the late 1950s to the late 1970s with the adoption and proliferation of digital computers and digital record keeping that continues to the presentday. A visualization of the various routes through a portion of theInternet. The Digital Revolution
- 12. 12 ⢠It took the Internet 12 years to gather its first billion users, and a third of that time to reach three billion. ⢠Broadband subscriptions on mobile phones, which account for 34% of global mobile phone subscriptions, have tripled since 2008. ⢠The next billion Internet users will benefit from an era of near universal mobile connectivity and offer sustainable growth opportunities. The Internet Has Come Of Age http://wearesocial.net /blog /201 5/0 1/dig ital- soc ial-m obile- worldwide- 2015 / This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. The Internet Has Come Of Age
- 15. âThe average lifespan of a company listed in the S&P 500 has significantly decreased from 67 years in the 1920âs to 15 years today.â -Richard Foster Yale University Technology RevolutionTechnology Revolution 15
- 21. Scotiabank 21
- 23. Mobile Is Everywhere. The Whole World Is Connected. ⢠There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. ⢠It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. ⢠91% of all US citizens have their mobile device within reach24/7. Mobile Is Everywhere. The World Is Connected. 23
- 24. Scotiabank 24
- 25. Scotiabank 25
- 26. Scotiabank 26
- 27. Scotiabank 27
- 28. Scotiabank 28
- 31. Facebook Facebook is an online social networking platform where users can create a user profile, add other users as "friends", exchange messages, post status updates and photos, share videos and receive notifications when others update their profiles. Facebook 31
- 32. ⢠1.49 billion+ active users ⢠1.25 billion mobile users ⢠65% of users access daily ⢠65+ languages supported ⢠4.5+ billion likes per day ⢠300+ million photo uploads daily Facebook Statistics 32
- 33. 33 ⢠United States: 14% ⢠India: 9% ⢠Brazil: 7% ⢠Indonesia: 5% ⢠Mexico: 4% Top 5 User Countries
- 36. Twitter Twitter is an online social networking platform that enables users to send and read short 140-character messages called "tweets". Twitter 36
- 37. Twitter Statistics ⢠302 million active users ⢠80% of active users on mobile ⢠500 million tweets sent per day ⢠33 languages supported Twitter Statistics 37
- 38. Twitter Demographics ⢠Under 18: 16% ⢠18 â 29 years: 37% ⢠30 â 49 years: 25% ⢠50 â 64 years: 12% ⢠65+ years: 10% Twitter Demographics 38
- 39. Twitter Statistics cont. ⢠Users spend an average of 170 minutes per month on Twitter ⢠77% of Twitter accounts are outside the US ⢠In Latin America 23% of internet users are active on Twitter ⢠During Super Bowl XLIX there were 25.1 million tweets ⢠55% of tweets contain a photo and 31% contain a link ⢠Peak time click through rate (CTR) is 12pm and 6pm Twitter Statistics Cont. 39
- 42. LinkedIn LinkedIn is a social networking platform designed specifically for the business community. The goal of the site is to allow registered members to establish and engage with networks of people they know and trust professionally. LinkedIn 42
- 43. LinkedIn Statistics ⢠380 million active users ⢠50% of active users on mobile ⢠70% of users outside of US ⢠24 languages supported LinkedIn Statistics 43
- 44. 44 LinkedIn Demographics ⢠18 â 24 years: 18% ⢠25 â 34 years: 31% ⢠35 â 54 years: 40% ⢠55+ years: 11% LinkedIn Demographics
- 45. 17% of affluent clientele with a business only relationship with their advisor gave 3 or more referrals over the past 12 months, compared to 34% with a business and social relationship! 45 LinkedIn Statistics
- 48. 48 ⢠Display a quality and professional headshot. This is your online professional presence. ⢠Complete your profile. Clients, prospects, partners, and friends may perceive your presence as incomplete if you do not share your experience and skills. ⢠Update your profile regularly. Strive for an All-Star Profile. ⢠LinkedIn is the largest professional network. Resist the temptation to treat LinkedIn as your professional Facebook. ⢠Share and promote great content from your network judiciously. ⢠Emphasize quality over quantity. Avoid sending generic connection requests. Engagement on LinkedIn
- 49. Google+ Google+ is an interest-based social network that is owned and operated by Google Inc. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics have varied, depending on how the service is defined. Google+ 49
- 50. Google+ & Business ⢠Search Engine Journal reported that Google considers its own factors, such as the number of +1s on the Google+ Business Page, to be most influential in determining ranking order. ⢠Digital Marketing Works (DMW) concluded that âthe quality and quantity of Google reviews are the single most important variable determining inclusion and rankingâ in the local carousel. Google+ & Business 50
- 51. YouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$ 1.65 billion. YouTube 51
- 52. YouTube Statistics ⢠1 billion mobile views per day ⢠2014 Revenue: $4 Billion ⢠2nd largest search engine ⢠3rd most visited website ⢠48 hours of video uploaded every minute ⢠70% of traffic from outside US YouTube Statistics 52
- 53. USA YouTube Demographics: ⢠Internet users, aged 14-17 that use YouTube: 82% ⢠Milleninals that use YouTube: 72% ⢠Gen X that use YouTube: 58% ⢠Baby Boomers that use YouTube: 43% USA YouTube Demographics 53
- 55. Yelp Yelp is an American multinational corporation headquartered in San Francisco, California. It develops, hosts and markets Yelp.com and the Yelp mobile app, which publish crowd-sourced reviews about local businesses, as well as online reservation service SeatMe and food delivery service Eat24. Yelp 55
- 56. Yelp Statistics ⢠135 million monthly visitors ⢠71 million monthly reviews ⢠Available in 15 languages Yelp Statistics 56
- 58. Social Media Strategy Questions ⢠What social platforms is your target audience using? ⢠How do you want to be perceived? ⢠What is your approach? ⢠How will you manage publishing content, monitoring, and engagement? ⢠Have the goals and vision been clearly presented to all participants? ⢠Do you have a social media policy? Social Media Strategy Questions 58
- 59. Secrets Of Social Media Experts ⢠Make Your Social Media Profiles Stand Out ⢠Make The Right Connections ⢠Make Your Business Pages Interactive And Informative ⢠Share Relevant Industry Topics ⢠Join The Conversations ⢠Learn To Use Hashtags ⢠Advertise Strategically ⢠Use Sponsored Ads And Posts ⢠Hire An Experienced Copywriter ⢠Be Yourself When You Post Secrets Of Social Media Experts 59
- 60. Search Engine Optimization (SEO) improves organic rankings on search engines. SEO encompasses regular on-site and off-site SEO strategies, including social engagement, and local SEO strategy. Factors that influence comprehensive SEO: ⢠Keyword Research & Analysis ⢠On Page Optimization ⢠Content Development Marketing ⢠Social Engagement ⢠Off Page SEO ⢠Local SEO Strategies ⢠Google Algorithmic Updates ⢠Detailed Reporting Search Engine Optimization (SEO)Search Engine Optimization (SEO) 60
- 61. 61
- 62. The online reputation of a business is critical to its continued growth and success. The emergence of social media allows negative comments to be shared and circulated among large numbers of Internet users. The confidence of a consumer depends on positive press. Businesses must take proactive measures to prevent and address unfavorable or defamatory content. Online Reputation Management (ORM)Online Reputation Management (ORM) 62
- 64. ⢠Reputation management services can protect organizations from unwelcome content and restore online brand equity. ⢠Research suggests that consumers value interacting with businesses and service providers with a positive online reputation. ⢠Organizations that value and emphasize reputation management tend to experience stronger growth and client satisfaction. ⢠By actively monitoring your brand and reputation, you can prevent adverse news or negative commentary from influencing the decisions of potential customers and business partners. Why is ORM important?Why is ORM important? 64
- 66. ⢠Website ⢠Blog ⢠Microblogs ⢠Forums ⢠Interviews ⢠Guest Blogging ⢠Webcast ⢠Podcast ⢠Bookmarking sites ⢠Social Media Digital Assets: Your Online PresenceDigital Assets: Your Online Presence 66
- 67. 67 ⢠Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience â and, ultimately, to drive profitable customer action. ⢠Content marketingâs purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. ⢠Basically, content marketing is the art of communicating with your customers and prospects without selling. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on earned media, which is word of mouth and customer interaction, rather than paid advertising. What is content marketing? What is Content Marketing?
- 68. Welcome to the Content Marketing Institute (CMI) where our mission is to advance the practice of content marketing. People ask CMI all the time how CMI came to be. Itâs simple, really. Despite the abundance of good blogs, books, and other resources, we were finding that people had a lot of questions about content marketing. Content Marketing InstituteContent Marketing Institute 68
- 69. ⢠Marketing is communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. ⢠Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer's mind and attract and keep customers. ⢠Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Marketing, Branding & AdvertisingMarketing, Branding & Advertising 69
- 70. Scota is a tech company ⢠Technology should not dictate a companyâs strategic vision. Organizations need to innovate, change, and follow a flexible strategyânot a laser-like, rigid plan. ⢠Technology has never been more critical to the growth and sustainability of a business. A rapidly changing technology landscape necessitates technology planning. Flexible Technology Planning 70
- 73. Talkwalker is a social data intelligence company empowering companies to make business decisions based on social insights. Talkwalker Partnership 73
- 76. Photos are no longer just a means of capturing a moment, they are a means of communicating. 80 million new images on Instagram. 175 million new images on Twitter. More than 1.8 billion photos are posted on Social Media everyday. 300 million photo uploads on Facebook per day. 98% posts with images on LinkedIn get higher comment rate 76 Talkwalker Partnership
- 77. Scotiabank 77 ⢠Add your own sources ⢠Configure your set of sources ⢠Image and Text analytics ⢠Social, Online, Print, Broadcast all in one platform ⢠150+ million websites covered ⢠Real-time monitoring ⢠Customized Alerts Extensive global coverage in 187 languages across 196 countries: Coverage
- 78. One Platform To Leverage Social Data 78 1 LISTEN 2 DISCOVER 3 ANALYZE 4 BENCHMARK 5 MEASURE 6 REPORT 7 ACTIVATE ⢠LISTEN Listen, track and receive alerts in real-time ⢠DISCOVER Discover the content, influencers and trends driving conversations ⢠ANALYZE Analyze data in real-time using advanced text analytics ⢠BENCHMARK Compare your brand with industry peers ⢠MEASURE Measure the performance of your brand and campaigns & compare with industry peers ⢠REPORT Save time using predefined and customizable reports, dashboards and newsletters ⢠ACTIVATE Integrate and activate insights throughout the enterprise
- 79. 79 NIKE
- 87. 87 Top Themes
- 89. 89 Under Armour
- 97. 97 Top Themes
- 99. 99 BMW
- 106. 106 Top Themes
- 108. 108 Tesla
- 116. 116 Top Themes
- 118. 118 Scotiabank
- 128. This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. 128 An entrepreneur is a person who shifts economic resources out of an area of lower productivity into an area of higher productivity and greater yield. -J. B. Say [1767 â1832] French Economist enĘštre¡pre¡neurĘšshipĘš n. Entrepreneurship: Definition 128
- 130. 130 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. www.uky.edu/~wmbowl0/entrepreneurship.ppt ⢠Intrapreneurs notice opportunities and take initiative to mobilize resources. They work in large companies and contribute to the innovation of the firm. Intrapreneurs often become entrepreneurs. ⢠Entrepreneurs are people that notice opportunities and take the initiative to mobilize resources to create new goods and services. Intrapreneurs and Entrepreneurs
- 131. 131 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. âI may walk slowly, but I never walk backwards.â âThings may come to those who wait, but only those things left by those who hustle.â â Abraham Lincoln [1809 - 1865] http://en.wikipedia.org/wiki/Abraham_Lincoln Perspective on Decisive Action
- 132. 132 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. ⢠Critical, but in some ways intangible, ambiguous, and nebulous. ⢠Wharton School of Finance Researchers concluded that between 15-25% of the variation in corporate profitability, on average, is directly determined by the character of their chief executives. ⢠Studies attempting to debunk the power of leadership concluded that, at a minimum, it must account for at least 7%-14% of performance. http://upload.wikimedia.org/wikipedia/commons/6/64/Placido_Costanzi_-_Alexander_the_Great_Founding_Alexandria_-_Walters_37790.jpg Leadership
- 133. 133 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. Establishment of a relationship between two people with learning and development at its core; the fulfillment of clear andmutually defined goals as its intention. The Purpose of Leadership
- 134. 134 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. Experience: Life is too short to learn all the lessons ourselves ⢠Synergy: 1 + 1 = 5 ⢠Positive influence, energy and guidance ⢠Natural life transition process http://www.blackenterprise.com/files/2010/04/mentorship.jpg Why Does Leadership Work?
- 135. This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. 135 ⢠Mentoring relationships develop organically on their own. ⢠You only need one mentor at a time for success. ⢠Mentors should be older than you. ⢠Mentorship is a huge investment of time. ⢠Mentor relationships are complicated. ⢠Mentorship is a one-way street. Mentorship: Myths 135
- 136. 136 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. ⢠Personal commitment to be involved with another person for an extended time. ⢠Respect for an individualâs ability and right to make their own choices in life. ⢠Ability to listen and accept different points of view. ⢠Ability to empathize with another person's challenges. ⢠Ability to see solutions, opportunities, and barriers. ⢠Flexibility and openness. Effective Mentor Characteristics
- 137. 137 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. ⢠Accept Personal Accountability ⢠Seek Challenges ⢠Life-long Learner âAn investment in knowledge always pays the best interest.â âBenjamin Franklin [1706 â 1790] ⢠Self-starter Who Takes Initiative ⢠Goal Clarity ⢠Flexible and Open ⢠Genuinely Seeks Mutual Benefit Effective Mentee Characteristics
- 138. 138 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. A. Human Capital ⢠Skills ⢠Experience ⢠Managerial Value C. Structural Capital ⢠Intellectual Property ⢠Systems ⢠Processes ⢠Captured Knowledge B. Relationship Capital ⢠Reputation ⢠Brands ⢠Partners ⢠Vendors ⢠Clients D. Strategic Capital ⢠Business Model ⢠External Trends/Conditions Intangible Capital
- 139. 139 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. A recent Harvard Business Review article reports that the quality that most senior executives lack is empathy. For this reason, it is essential that all of us understand emotional intelligence. Simply put, emotional intelligence deepens our empathy, our ability to sense the feelings of others. Our ability to utilize soft skills is our level of emotional intelligence. âEmotional Intelligence Is Key To Our Successâ -John Keyser Founder, Common SenseLeadership Develop Relationship Capital
- 140. 140 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. ⢠Self-awareness â our ability to perceive our emotions and understand our tendencies to act in certain ways in given situations ⢠Social awareness â our ability to understand the emotions of other people, what they are thinking and feeling ⢠Self-management â our ability to use awareness of our emotions to stay flexible and direct our behavior positively and constructively ⢠Relationship management â our ability to use our awareness of our own emotions and those of others to manage interactions successfully The 4 Main Skills of Emotional Intelligence
- 141. 141 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. 1. Prepare your 30 second to 2 minute elevator speech. 2. Prepare relevant and thoughtful questions that relate to the event you are attending, current news, or industry trends. 3. Focus on quality rather than quantity. Rather than collecting business cards, focus on engaging in meaningful conversations. 4. Quality writing vs. Quantity email. 5. Diligent, patient, and purposeful follow-up. You have one first impression. Expand Your Network With Authencity
- 144. 144 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. ⢠Adopt a Global Mindset ⢠Understand Diversity ⢠Embrace Innovation ⢠Recognize the Intangibles of Success ⢠Invest in Yourself ⢠Invest in Your Community ⢠Pay it Forward ⢠Have a Long-term Perspective ⢠Enjoy the Journey Fundamentals of Success in the Digital Era
- 145. 145 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. Global Considerations: ⢠Enhanced due diligence ⢠Greater investment in terms of time and capital ⢠Less established network of connections, especially in startup phase ⢠Travel time required ⢠Legal country-specific nuances Global Advantages: ⢠Access to global human resources ⢠More demand ⢠Greater access to financing ⢠Start with global perspective Adopt a Global Mindset
- 147. 147 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. "Effective work is actually done in and by teams of people of diverse knowledge and skills.â -Peter Drucker [1909 â 2005] Peter Ferdinand Drucker was an Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, and he invented the concept known as management by objectives. http://en.wikipedia.org/wiki/Peter_Drucker Context On Diversity
- 149. 149 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. âNot everything that can be counted counts, and not everything that counts can be counted.â âAlbert Einstein [1879 â 1955] Recognize the Intangibles of Success
- 150. 150 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. âDonât be intimidated by what you donât know. That can be your greatest strength and ensure that you do things differently from everyone else.â âSara Blakely founder of Spanx Invest In Yourself
- 153. 153This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. âIt takes 20 years to build a reputation and five minutes to ruin it. If you think aboutthat, youâll do things differently.â -Warren Buffet[1930 âpresent] Chairman & CEO, Berkshire Hathaway Long Term Perspective
- 155. 155 This presentation is for educational purposes only. Under no circumstances should the information provided herein be relied upon as investment advice. John Lennon understood the importance of being happy. If you love what you do, you will never work a day in your life. John Lennon [1940 â1980] Enjoy the Journey