5. But what kind of content? Live, informational content such as weather, news and sports
6. What kind of content do you think would work well on mobile TV? What are the barriers to mobile TV becoming popular in the U.S.? Do you think the larger screens offered on tablets will make mobile TV more viable?
7. Thanks Folks! Main Source: Jung, Y., Perez-Mira, B., & Wiley-Patton, S. (2009) Consumer adoption of mobile tv: examining psychological flow and media content. Computers in Human Behavior, 25. Retrieved from University of Washington online library Video: Newmorhism. (2010, Aug. 20). Korea DMB inside of handphone. Retrieved from http://www.youtube.com/watch?v=oeOgyk2pMFM&feature=related Photos:Chinese Take-out by name not givenMobile TV in Ghana by Nova3webSCH-B450 impresionante by Hector MillaQuestion Mark by Ninja M.
Editor's Notes
H1: perceived usefulness will positively affect a consumer’s intention to use mobile TVH2: perceived ease of use will positively affect a consumer’s intention to use mobile TVH3: perceived ease of use will positively affect perceived usefulnessH4: cognitive concentrationwill positively affect perceived usefulnessH5: cognitive concentrationwill positively affect perceived ease of useH6: content will positively affect consumer’s cognitive concentrationH7: content will positively affect consumer’s perceived usefulness
