IMAGINE THE FUTURE:Campus Media in a Digital Age
History• 1916: The Oklahoma Daily was founded.                                             79 years• 1995: Launched compan...
“Once upon a time, people like me learned thedifference between a "hard news" story and afeature. And that pretty much cov...
The 24/7 Multimedia News Cycle Digital-first changes how we work:  • News published quickly on the Web  • Stories updated ...
Other challenges• Speed  • Recruiting/training students to report, write and edit quickly.• Technology   • Recruiting/trai...
Changing media landscape• Newspaper audience is shrinking • 62 million 1990 • 44 million 2010                             ...
Changing media landscape• Newspaper ad revenue dropping       •2005: $47 billion                                       - 5...
Changing media landscape• Newspaper readers are aging• 18 to 24-year-olds who read a daily print newspaper:   • 2006: 20 p...
Changing media landscape• Digital news consumption continues to rise:              71 percent of adults get news online• R...
Changing media landscape• Importance of social media is growing        75 percent of adults who get news online forward th...
Top 10 Disappearing IndustriesVolume of jobs gained/lost:1. Newspapers       (-28.4%)2. Retail           (-15.5%)3. Buildi...
Here at The Daily: Print circulation• 2007 circulation: 11,500• 2012 circulation: 8,000    -30 %
Here at The Daily: Print ad revenue• 2008 display ad revenue: $775,997• 2011 display ad revenue: $514,406   -34%
What others are doing• Oklahoma State University, O’Collegian (1895): Established partial paywall• University of Georgia, ...
“We are making this change to deliveron our mission to serve our communityand prepare our student staff for theprofessiona...
OU Student Media’s mission:Our mission is two-fold:• To administer publications, activities and services that  strengthen ...
• Ask the OU community to help us determine what is best for OU:   • Status quo?   • Fewer print editions?   • Beefed-up w...
Who?• Students• Faculty• Staff• Alumni• Advertisers• Oklahoma Press Association
How?• Survey• Round-table discussions• Advertiser focus group• Presentations (like this)• Facebook• Blog (imaginedfuture.w...
Kickoff event: Rob Curley                     “I’m an Internet nerd                     from Kansas who is                ...
Timeline• Sept. 1O: Advertising launch• Sept. 12: Daily coverage• Sept. 17: Curley kickoff speech• Sept. 25: Roundtable I•...
Roundtable 4: “Dot Democracy”Possible scenarios:1. Enhanced status quo.2. Drop one. (Four print editions a week.)3. New Or...
Questions? Comments?• Brian Ringer, director: bringer@ou.edu, 325-3596• Anne Richard, associate director: arichard@ou.edu,...
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Imagine.fac.sen
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Imagine.fac.sen

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This is the presentation made by University of Oklahoma Student Media to the OU Faculty and Staff senates describing our self-study, "Imagine the Future: Campus Media in a Digital Age."

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  • They say the concept of “objectivity” in journalism developed precisely because people recognized that journalists had unrecognized biases. Objectivity, then, was a way for journalists to develop a method of systematically testing information so biases wouldn’t corrupt the accuracy of their work.
  • Newspaper readership dropped from 62 million daily in 1990 to 44 million in 2010. That’s a 29 percent loss in readership in just two decades.
  • That’s a 51% drop in just five years. And online ad revenue gains not keeping pace with print ad revenue losses
  • That’s a 30 percent drop from 2006-2008 and a 50 percent drop from 2008-2010. Even if the rate stays the same, it will only be a few more years before no one in this age group reads newspapers.
  • Nationally, the loss was 29 percent from1990-2010
  • Better than nationally, which saw a 51 % drop from 2005-2010.
  • They say the concept of “objectivity” in journalism developed precisely because people recognized that journalists had unrecognized biases. Objectivity, then, was a way for journalists to develop a method of systematically testing information so biases wouldn’t corrupt the accuracy of their work.
  • Imagine.fac.sen

    1. 1. IMAGINE THE FUTURE:Campus Media in a Digital Age
    2. 2. History• 1916: The Oklahoma Daily was founded. 79 years• 1995: Launched companion website.• *2006: Added multimedia (video, audio) 17-years• *2007: Added social media.• *2010s: Web-first, 24-7 publishing cycle* about
    3. 3. “Once upon a time, people like me learned thedifference between a "hard news" story and afeature. And that pretty much covered it. Now itseems to me students have to learn to see anduse video as a routine storytelling and reportingoption in an arsenal that includes "story" text,social media text, still photography and “something-new-every-day. --David Simpson, College Media Association
    4. 4. The 24/7 Multimedia News Cycle Digital-first changes how we work: • News published quickly on the Web • Stories updated and “repurposed” for print edition • Requires reporters who can stay with a story • Requires editors and copy editors throughout the day • Art demands grow (web art, print art, slideshows. video)
    5. 5. Other challenges• Speed • Recruiting/training students to report, write and edit quickly.• Technology • Recruiting/training students in website technology, video editing, interactive design• Staff size • Recruiting/training a staff large enough to do the job• Time management • Student staff must work around classes, study time, other part-time jobs
    6. 6. Changing media landscape• Newspaper audience is shrinking • 62 million 1990 • 44 million 2010 -29% • Source: State of the News Media 2011
    7. 7. Changing media landscape• Newspaper ad revenue dropping •2005: $47 billion - 51% •2010: $23 billion• Online ad revenue gains are not keeping pace with print ad revenue losses. • Source: State of the News Media 2011
    8. 8. Changing media landscape• Newspaper readers are aging• 18 to 24-year-olds who read a daily print newspaper: • 2006: 20 percent • 2008: 14 percent -30% • 2010: 7 percent -50% • Pew Research Center
    9. 9. Changing media landscape• Digital news consumption continues to rise: 71 percent of adults get news online• Readers are going mobile: 70 percent of 18- to 29-year-olds say they are most likely to use mobile or tablet for local news and information. Source: State of the News Media 2011
    10. 10. Changing media landscape• Importance of social media is growing 75 percent of adults who get news online forward through email or post on social networking sites 52 percent of digital news consumers get some news from Facebook and Twitter • Pew Research Center, 2012
    11. 11. Top 10 Disappearing IndustriesVolume of jobs gained/lost:1. Newspapers (-28.4%)2. Retail (-15.5%)3. Building material (-14.2%)4. Automotive (-12.8%) • Source: Huffington Post, 3-12-12
    12. 12. Here at The Daily: Print circulation• 2007 circulation: 11,500• 2012 circulation: 8,000 -30 %
    13. 13. Here at The Daily: Print ad revenue• 2008 display ad revenue: $775,997• 2011 display ad revenue: $514,406 -34%
    14. 14. What others are doing• Oklahoma State University, O’Collegian (1895): Established partial paywall• University of Georgia, Red & Black (1893): Went to weekly print publication in July 2011.• University of Oregon, Daily Emerald (1899): Ended daily print edition; two magazine-like print products plus beefed-up website.• UT-Arlington, Shorthorn (1919): Print daily became weekly, plus online.• University of Wisconsin-Madison (1969): Dropped Friday print edition• Arizona State University (1890): Print daily became weekly plus new website optimized for viewing on mobile devices, plus updated apps for iPhone, Android and iPad.
    15. 15. “We are making this change to deliveron our mission to serve our communityand prepare our student staff for theprofessional world. “ --Oregon Daily Emerald leaders in online announcement
    16. 16. OU Student Media’s mission:Our mission is two-fold:• To administer publications, activities and services that strengthen the education experience for students interested in journalism and related fields;• and to enhance the sense of community and the overall quality of campus life for a diverse student body by providing an unrestricted student forum for the exchange of ideas.
    17. 17. • Ask the OU community to help us determine what is best for OU: • Status quo? • Fewer print editions? • Beefed-up website? • More video/audio? • Mobile? • Other?
    18. 18. Who?• Students• Faculty• Staff• Alumni• Advertisers• Oklahoma Press Association
    19. 19. How?• Survey• Round-table discussions• Advertiser focus group• Presentations (like this)• Facebook• Blog (imaginedfuture.wordpress.com)
    20. 20. Kickoff event: Rob Curley “I’m an Internet nerd from Kansas who is in love with local news and the evolution of traditional media.” 7 p.m. Monday, Sept. 17 Meachum Auditorium
    21. 21. Timeline• Sept. 1O: Advertising launch• Sept. 12: Daily coverage• Sept. 17: Curley kickoff speech• Sept. 25: Roundtable I• Oct. 3: Roundtable II• Oct. 15: Roundtable III• Oct. 19-Nov. 2: Student survey (email)• Nov. 12: Faculty Senate• Nov. 14: Roundtable IV• Nov. 21: Staff SenateOther events TBA
    22. 22. Roundtable 4: “Dot Democracy”Possible scenarios:1. Enhanced status quo.2. Drop one. (Four print editions a week.)3. New Orleans model. (Three print editions a week.)4. Oregon model. (Two print editions a week.)5. Georgia model. (One print edition a week.)6. Orange County Register model. (De-emphasize digital.)7. Weekender model (Drop Monday; rename/repurpose Friday.)
    23. 23. Questions? Comments?• Brian Ringer, director: bringer@ou.edu, 325-3596• Anne Richard, associate director: arichard@ou.edu, 325- 7099• Judy Gibbs Robinson, adviser: jgrobinson@ou.edu, 325- 2842• Laney Ellisor, student editor: dailyeditor@ou.edu, 325- 5190• Imaginedfuture.wordpress.com

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