Media Inventions

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These are some of the Media inventions which helps organisations to spread their message in the global environment easily.

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Media Inventions

  1. 1. <ul><li>Media </li></ul><ul><li>Inventions </li></ul>
  2. 5. Flow of presentation <ul><li>HBO Voyeur </li></ul><ul><li>Volkswagen </li></ul><ul><li>Pampers </li></ul><ul><li>Huggies </li></ul><ul><li>Nescafe </li></ul>
  3. 6. HBO Voyeur
  4. 7. <ul><li>The HBO Voyeur Project  was a theatrical multimedia experience, launched in the summer of 2007 using Voyeurism as a vehicle </li></ul><ul><li>Innovative Media: </li></ul><ul><ul><li>An HBO outdoor ad in which a short film allowing passers-by to watch goings-on inside eight apartments was projected on to a building of eight apartments on the corner of Broome Street and Ludlow Street. </li></ul></ul><ul><li>Other Media – </li></ul><ul><ul><li>fictional web pages </li></ul></ul><ul><ul><li>photo and video clips on media sharing platforms such as Flickr and YouTube </li></ul></ul><ul><ul><li>blogs and social networks </li></ul></ul><ul><ul><li>On HBO channel </li></ul></ul><ul><ul><li>through mobile content </li></ul></ul><ul><ul><li>www.hbovoyeur.com </li></ul></ul>
  5. 8. Volkswagen
  6. 9. <ul><li>Car maker Volkswagen could not have found a better way to launch its new car Vento </li></ul><ul><li>The newspaper (September 21 st) celebrated the ad with an announcement saying,  “The Times of India and Volkswagen have created four pages of content as part of a special media innovation. Don’t miss reading and listening to this ‘speaking newspaper.” </li></ul><ul><li>Innovative Media: </li></ul><ul><ul><li>A great example of “physical” convergence. </li></ul></ul><ul><ul><li>Two different forms of media </li></ul></ul><ul><ul><ul><li>a physical newspaper and a magnetic chip concealed in a speaker </li></ul></ul></ul><ul><li>“ The New Volkswagen Vento. Crafted with so much passion, it’s hard to let it go. Perhaps, that’s why our engineers find it so hard to let it go. German engineering. Best in Class.” </li></ul>
  7. 11. <ul><li>The Times of India had a car-sized hole in its special edition on March 8 </li></ul><ul><li>The Volkswagen marketing team drove their New Volkswagen Polo through eight pages. </li></ul><ul><li>The advertisement did stand out, and must have caught the attention of every reader. </li></ul>
  8. 13. <ul><li>Anything that’s specially crafted by hand … … always makes the headlines </li></ul><ul><li>The Hindustan Times literally used “handcrafted” headlines </li></ul><ul><li>All multi-column stories published in the main edition on May 31 used a running font that resembled the font used by Volkswagen Phaeton in its jacket ad. </li></ul><ul><li>The jacket ad was well designed, and made its point very well. It was further strengthened by the slogan posted on Volkswagen Phaeton in the centre spread : “Made with the most advanced engineering tools – the human hands” </li></ul>
  9. 14. Pampers
  10. 15. Amazon and Pampers Bring Diaper Shopping to Facebook
  11. 16. <ul><li>Innovative media :- </li></ul><ul><li>P & G launched a new e-commerce tab on its Pampers Fan Page, offering consumers a way to shop for diapers without ever leaving Facebook </li></ul><ul><li>P & G partnered with Amazon, used its recently revamped WebStore e-commerce platform to power the Facebook app, which means that item selection, descriptions, reviews and checkout options are all handled by Amazon.com. </li></ul><ul><li>The only real difference between a Facebook app and a standard Amazon WebStore implementation is that the Pampers store takes place inside the fan page </li></ul>
  12. 18. Huggies
  13. 19. <ul><li>Huggies has embraced social media research, community building and collaboration in a manner that demonstrates social media’s positive potential rather than its liability </li></ul><ul><li>Huggies launched the ‘MomInspired Grant Program’ that funds entrepreneurial mothers across the U.S. to help get their child care business ideas off the ground </li></ul><ul><li>Kimberly Clark is offering a total of $250,000 in grant money with up to $15,000 for each individual idea </li></ul><ul><li>Mothers need to submit an application online by June 9, outlining “a unique baby or child care product idea that addresses an unmet parenting need,” according to the company’s press release. </li></ul><ul><li>Innovative Media – </li></ul><ul><ul><li>The program is explained through a dedicated microsite and community word is being spread through Facebook and Twitter </li></ul></ul>
  14. 21. Nescafe
  15. 22. Nescafe Brings Coffee Gossip Online <ul><li>Advertiser: NESTLÉ </li></ul><ul><li>Product: Coffee </li></ul><ul><li>Entrant: MINDSHARE Beijing, CHINA </li></ul><ul><li>Type of Entry: Use of Media </li></ul><ul><li>Category: Best Use of Digital Media, Including Social Media, Mobile Phones, PDAs etc. </li></ul><ul><li>Title: NESCAFÉ'S CAMERA CAFÉ </li></ul><ul><li>Advertiser/Client: NESTLÉ </li></ul><ul><li>Product/Service: COFFEE </li></ul><ul><li>Media Agency: MINDSHARE Beijing, CHINA </li></ul><ul><li>Winner of the Spikes Asia 2010 Awards </li></ul>
  16. 23. <ul><li>Aim was to appeal to both groups (Frequent drinkers are career-oriented while potential drinkers are curious about working life) through a localized version of the global hit TV show, “Camera Café”, the renowned French comedy </li></ul><ul><li>It was re-purposed it into 4-minute online webisodes, adapting the show for Chinese audiences </li></ul><ul><li>It created new, inspirational characters and story lines that reflected modern Chinese office life </li></ul><ul><li>Launched with a special mini-site on Youku.com, China’s leading video-sharing site, 60 webisodes were aired over 3 months. </li></ul><ul><li>Each webisode featured a permanent office coffee station piled high with NESCAFÉ </li></ul><ul><li>15 episodes had plots inspired by different NESCAFÉ products </li></ul><ul><li>Strategic media placements on Youku, Kaixin and other websites drove traffic to the videos, while funny polls about common office complaints and gossip provided interactivity. </li></ul><ul><li>Viewers also participated in chats and read online blogs of cast members via a Camera Café fan page on Kaixin001. </li></ul>
  17. 24. Sources <ul><li>http://www.readwriteweb.com/archives/hbovoyeur_multimedia_video.php </li></ul><ul><li>http://socialmediainfluence.com/2010/05/14/huggies-taps-mothers-for-social-media-invention/ </li></ul><ul><li>http://mashable.com/2010/10/01/amazon-facebook-webstore/ </li></ul><ul><li>http://easymedia.in/2010/05/31/hindustan-times-%E2%80%98handcrafts%E2%80%99-headlines-as-part-of-volkswagen-ad/ </li></ul><ul><li>http://easymedia.in/2010/03/08/volkswagen-drills-a-hole-in-times-of-india-2/ </li></ul><ul><li>http://easymedia.in/2010/09/21/delhi-gets-a-speaking-newspaper-thanks-to-volkswagen/ </li></ul><ul><li>http://www.spikes.asia/winners/2010/media/entry.cfm?entryid=1032 </li></ul>
  18. 25. <ul><li>Thank You </li></ul><ul><li>Jaipuria Institute of Management </li></ul><ul><li>“ Noida” </li></ul>Presented By : Manoj & Shubha

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