Using search and social networking for research

1 Using Search and Social Networking for Research Mark Briggs, CEO, Serra Media Author of Journalism 2.0 and Journalism Next April 2010

2 About me

3 Road map Manage Information Overload: 1. Journalism evolving “There is no 2. Social Networking such thing as 3. Search information 4. Data overload, only ﬁlter failure.” - Clay Shirky

4 Death of journalism?

5 Journalism Next Journalism will be (or already is): 1. Social 2. Data-driven 3. Platform-agnostic 4. Entrepreneurial “Journalism will survive its institutions.” - David Cohn, Spot.us

6 Journalism Next

7 Journalism Next vosd, sdnn screenshots

8 Social Networking Connect. Collaborate.

9 Social Networking Uses in journalism: Breaking news Crowdsourcing Beat development Public interviewing Quality assurance Distribution Career development

10 Social Networking “T his isn’t just a kind of fad… I’m afraid you’re not doing your job if you can’t do those things.” - Peter Horrocks, BBC ★ Sharing on Facebook: up 500% in past 6 months ★ Volume on Twitter: up 16x in past year (1.2 billion tweets in Jan.)

11 Social Networking

12 Social Networking "We knew we needed to join these social media communities. But we can't just show up to the party, say 'we're here' and drink everyone's beer." - Daniel Honigman

13 Social Networking Follow the 80 / 20 rule - Be relevant: And timely - Informative: Share others’ if needed - Instructive: Tips and advice welcome - Include a link: More than 140 - Reﬂect your personality: Judiciously - Build relationships: Ask, answer questions

14 Social Networking Social capital “The advantage created by a person’s location in a structure of relationships” Becoming the “trusted center” and/or becoming allied to the “trusted center” through digital communication Leveraging networks to build the brand Trust guides - the importance of transparency

15 Social Networking Get out of your comfort zone Participate in the conversation by placing a comment on a traditional news story and at a blog or website that is not afﬁliated with a news organization. Compare and contrast the experience. Join or follow the social media channel (Twitter, Facebook, etc.) for a news organization other than your own. Find a niche social network (eg. wiredjournalists.com) to join at http://socialmediaanswers.com/niche-social-networking-sites/ or create your own at Ning or Google Groups.

16 Social Networking Grow your groups Generic large-scale networks like Facebook, Twitter, LinkedIn, MySpace. Niche social nets like Gather.com or CafeMom.com Build a niche social net on Facebook, LinkedIn or Google

17 Search

18 Search

19 Search Operators • Either/or: | • Backlinks: "link:" • Quotes: " • Movies: "movie:" • Not: - • Music: "music:" • Similar terms: ~ • Location of term: • Wildcard: * "inurl:", "intitle:", • Definitions: "define:" "intext:", and • Calculator: +, -, *, / "inanchor:" • Numrange: .. • Cached pages: • Site-specific: "site:" "cached:"

20 Search Vertical search • Blog Search • Images • Book Search • Local/Maps • Scholar • News • Catalogs • Patent Search • Code Search • Product Search • Directory • Video • Finance

21 Search

22 Search

23 Search

24 Search

25 Search

26 Search

27 Search

28 Search

29 Search

30 Search

31 Search

32 Search

33 Search | RSS

34 Data “Can you imagine another information-based business that permitted its employees to build walls around their information? Can you imagine it succeeding today?” - Derek Willis

35 Data

36 Data

37 Data

38 Data

39 Data

40 The future?

41 Journalism Next Questions? Mark Briggs mark@journalism20.com @markbriggs www.lostremote.com

Using search and social networking for research

by Mark Briggs on Apr 27, 2010

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Using search and social networking for research — Presentation Transcript