SXSW 2014:
Startups, Bow to
Your Marketer Overlords
David Berkowitz
CMO, MRY
david.berkowitz@mry.com
@dberkowitz / @mry
ww...
What we’ll cover today
• Overview
• Brands
• Tech
• Speakers
• Resources
Who am I? You can judge a man by his #selfies
Meet The Man
“The closest I came to meeting The Man at
SXSW this year is David Berkowitz, the chief
marketing officer of d...
The most ironic SXSW ever! 3 key themes
• Irony 1: Sharing privacy
– Everyone’s sharing public updates about the speakers ...
Reach of SXSW chat: 2.45 billion
Truth
If you can't get business
done at SXSW, you're not
doing it right. – Peter Kim
Brands #pwn Austin
It’s a show about marketing, not tech
Brands are the new startups
“Once upon a time, long, long ago, SXSW was
the place you'd visit to experience cool, new
star...
Want to meet brands? They’re on stage everywhere
Want to #win #sxsw? Combine #food & #tech
Kind Bar gave a lift to Enterprise renters
CBS made it rain for Under the Dome
Pennzoil brings Mario Kart to life
Of course, some marketers ran out of ideas this year
Words to live by
From Effie Worldwide Blog,
The Hidden Effectiveness of SXSW
And then there was this
little ol’ brand known as
MRY (ahem)…
We unleashed a 3D printed Rev Run army
People loved their little Revs
A true team effort
We showed we cared #PoPbook
Come on, get happy
Old school!
We’ll agree to not disagree
Hundreds share #mrysxsw love
Fine, tech was there
too
Not a show for breakthrough tech
Omlet wins startup buzz
Source: DigitasLBi
Most Buzzed About Start-Up
Secret captures the underground SXSW
Avoid Humans lets you escape the mobs
Samba introduces reactive video messaging
Locus Social surfaces social, local trends
Skully Helmets, Avegant Glyph wear their buzz well
Want to be lord of the Ring?
Pixc introduces a new business model for photo editing
Least popular tech company? Uber!
People REALLY hated Uber
Source: DigitasLBi
Most popular food trucks
1.Dominque Ansel – Milk & Cookie
2.3D Oreo
3.IBM Truck
Explore more startups at #WiN30S
Speakers
Curiosity > Information
Inspiring curiosity is the ultimate
form of empowerment.
– David Trahan, AgencySpy
Privacy a hot topic for the most
tweeted speakers
Source: DigitasLBi
“Stand up for your
work. No one else
can do it as well as
you can.”
– Lena Dunham
“They are setting
fire to the future of
the internet. You
guys are all the
firefighters.”
– Edward Snowden
on the NSA
“One of the best ways
to achieve justice is to
expose injustice” –
Julian Assange,
WikiLeaks
“It’s not about reading
facts on a Wikipedia
page. To feel that
knowledge makes you
take ownership of that
knowledge.”
– N...
“People are far too
skittish to talk about
failures.”
– Chelsea Clinton
Resources
• Effie Awards roundup of what’s effective at SXSW (David Berkowitz contribution)
• Effie Awards: The Hidden Eff...
THANK YOU
David Berkowitz
david.berkowitz@mry.com
@dberkowitz / @mry
mry.com
about.me/dberkowitz
SXSW 2014: Startups, Bow to Your Marketer Overlords
SXSW 2014: Startups, Bow to Your Marketer Overlords
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SXSW 2014: Startups, Bow to Your Marketer Overlords

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At South by Southwest (SXSW) 2014, brands outdid startups in terms of technology. It was also the most ironic SXSW ever.

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SXSW 2014: Startups, Bow to Your Marketer Overlords

  1. SXSW 2014: Startups, Bow to Your Marketer Overlords David Berkowitz CMO, MRY david.berkowitz@mry.com @dberkowitz / @mry www.mry.com about.me/dberkowitz
  2. What we’ll cover today • Overview • Brands • Tech • Speakers • Resources
  3. Who am I? You can judge a man by his #selfies
  4. Meet The Man “The closest I came to meeting The Man at SXSW this year is David Berkowitz, the chief marketing officer of digital agency MRY.” - Casey Newton, The Verge
  5. The most ironic SXSW ever! 3 key themes • Irony 1: Sharing privacy – Everyone’s sharing public updates about the speakers and apps that are trying to protect our privacy • Irony 2: Branded technologists – In a striking inversion, the most successful technologies at SXSW were launched by brands • Irony 3: FOMOgraphy – The focus is often less about what you do there than how jealous you make the people who aren’t there
  6. Reach of SXSW chat: 2.45 billion
  7. Truth If you can't get business done at SXSW, you're not doing it right. – Peter Kim
  8. Brands #pwn Austin
  9. It’s a show about marketing, not tech
  10. Brands are the new startups “Once upon a time, long, long ago, SXSW was the place you'd visit to experience cool, new startup technology…. While there are still startups at SXSW and that remains a big reason brands attend, this year it was mostly big brands sharing tech wizardry.” - Steve Hall, Adrants
  11. Want to meet brands? They’re on stage everywhere
  12. Want to #win #sxsw? Combine #food & #tech
  13. Kind Bar gave a lift to Enterprise renters
  14. CBS made it rain for Under the Dome
  15. Pennzoil brings Mario Kart to life
  16. Of course, some marketers ran out of ideas this year
  17. Words to live by From Effie Worldwide Blog, The Hidden Effectiveness of SXSW
  18. And then there was this little ol’ brand known as MRY (ahem)…
  19. We unleashed a 3D printed Rev Run army
  20. People loved their little Revs
  21. A true team effort
  22. We showed we cared #PoPbook
  23. Come on, get happy
  24. Old school!
  25. We’ll agree to not disagree
  26. Hundreds share #mrysxsw love
  27. Fine, tech was there too
  28. Not a show for breakthrough tech
  29. Omlet wins startup buzz Source: DigitasLBi
  30. Most Buzzed About Start-Up
  31. Secret captures the underground SXSW
  32. Avoid Humans lets you escape the mobs
  33. Samba introduces reactive video messaging
  34. Locus Social surfaces social, local trends
  35. Skully Helmets, Avegant Glyph wear their buzz well
  36. Want to be lord of the Ring?
  37. Pixc introduces a new business model for photo editing
  38. Least popular tech company? Uber!
  39. People REALLY hated Uber Source: DigitasLBi
  40. Most popular food trucks 1.Dominque Ansel – Milk & Cookie 2.3D Oreo 3.IBM Truck
  41. Explore more startups at #WiN30S
  42. Speakers
  43. Curiosity > Information Inspiring curiosity is the ultimate form of empowerment. – David Trahan, AgencySpy
  44. Privacy a hot topic for the most tweeted speakers Source: DigitasLBi
  45. “Stand up for your work. No one else can do it as well as you can.” – Lena Dunham
  46. “They are setting fire to the future of the internet. You guys are all the firefighters.” – Edward Snowden on the NSA
  47. “One of the best ways to achieve justice is to expose injustice” – Julian Assange, WikiLeaks
  48. “It’s not about reading facts on a Wikipedia page. To feel that knowledge makes you take ownership of that knowledge.” – Neil deGrasse Tyson
  49. “People are far too skittish to talk about failures.” – Chelsea Clinton
  50. Resources • Effie Awards roundup of what’s effective at SXSW (David Berkowitz contribution) • Effie Awards: The Hidden Effectiveness of SXSW (David Berkowitz byline) • Adrants: 6 Reasons Why SXSW is Still Awesome • Keyhole Real-time tracker tracker: SXSW • #WiN30S startup competition • SXSW Startup Accelerator awards • iMedia: 4 trends disrupting marketing strategies (David Berkowitz interview): • AgencySpy: 3 simple yet impactful SXSW takeaways (David Trahan byline): • Ad Age: How SXSW Became All about Innovation in Marketing, not Tech (David Berkowitz byline)
  51. THANK YOU David Berkowitz david.berkowitz@mry.com @dberkowitz / @mry mry.com about.me/dberkowitz

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