Fake News, social media manipulations

1. Fake News:
How to find & manage
info, social media
manipulations
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Prof. Sean WATTS, PhD, GxMBA, MBA
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2. WHAT IS FAKE NEWS
The NEWS, VIDEO or ADVERTIMENT which
make by “computer code”, base on Big Data
which collect from social media channels, to
target in specific people.
Brittary Kaiser, 2019, 'The Great Hack’, Netflix
Image source:…

3. WHY ARE THEY USING FAKE NEW?
To convince people who still consider in their
decision, which they call “Persuadable”, do the
thing what the company want.

4. HOW DO THEY DO THAT?
The company using Big Data which collect private information and they activities on social media
(Facebook, Twitter, Youtube,….) and analyst this one into the “gold info”.
Brittary Kaiser, 'The Great Hack’, Netflix

5. With this “gold information”, they using AI to design the “computer code” which will target
exactly news and video, fake adsvertiment (actually this news is not correct) – a FAKE one – what
that’s people might interesting.
This people about they called is “Persuadable”, who still consider they decision in one specific
issue.

6. With this “design” NEWS and video, they educate persuadable, who still in consider they
decision in one issue, convince them in “unconscious” what the company want them to do.
Brittary Kaiser, 'The Great Hack’, Netflix

7. THE BIGGEST SCANDAL OF FAKE NEWS
In 2016, the USA President Election, FAKE NEWS was using and bring the ‘amazing result” to
Donald Trump.
He recruited Brittary Kaiser, the former business development director for Cambridge Analytica,
who have the talent on using FAKE NEWS to change the result of campaign.
They using Facebook user information and activities, analyst it and design the NEWS, VIDEO
which in sponsor form on Facebook. All this campaign to convince US people trust Donald Trump
is the best decision for next President.
And he WIN in 2016 Election.
https://www.washingtonpost.com/technology/2019/08/02/brittany-kaisers-work-with-cambridge-analytica-helped-elect-donald-trump-shes-hoping-world-will-forgive-her/

8. https://drive.google.com/file/d/1gjIqpdoJAQe1yeATS_InH-vkkMhGTZiK/view

9. The Facebook–Cambridge Analytica data
scandal
Facebook concerned the obtaining of the personal data of millions of Facebook users without
their consent by British consulting firm Cambridge Analytica, predominantly to be used for
political advertising (Donald Trump President campaign, Brexit, ….
The Government found this issue and penalty Facebook. In July 2019, the Federal Trade
Commission voted to approve fining Facebook around $5 billion to finally settle the investigation
into the data breach. And Facebook has agreed to pay $100 million to settle with the U.S.
Securities and Exchange Commission for "misleading investors about the risks it faced from
misuse of user data"
https://www.sec.gov/news/press-release/2019-140