Social Media By Apurv

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Types of Social Media Websites

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Social Media By Apurv

  1. 1. Social Media World Created by Apurv ModiApurv@apurvmodi.in
  2. 2. Social Media Defi“Social media describes the online technologies andpractices that people use to sharecontent, opinions, insights, experiences, perspectives, and media themselves.” - Wikipedia entry for “Social Media”In recent years, social media has utilized emerging Web2.0 formats, such as:• Social Networking • News aggregators• RSS feeds • Photo sharing• Wikis • Social Bookmarking• Video • Blogs
  3. 3. Types of Social Networks• Content Networks• Distribution Networks• Conversation Networks
  4. 4. Why People Participate In Social Networks • To learn to express opinions • To share experiences • To make friends • To participate in a committee, club, or other group • To live a fantasy life • To find a job • To sell something • To have a platform for self-expression “The net result: Individuals will increasingly take cues from one another ratherthan from institutional sources like corporations, media outlets, religions andpolitical bodies”. – Forrester Research
  5. 5. Distribution Network User Characteristics12-17 year olds: 35-54 year olds:• Online Interests: Instant messaging, playing • Online Interests: Reading the news, sports, and politics,online games, visiting social networks, research watching videos, visiting social networks, viewingfor homework instructional how-tos• Top Social Networking Site: Xanga (20%) • Top Social Networking Site: MySpace (41%)18-24 year olds:• Online Interests: Visiting social 55+ year olds:networks, generating content, downloadingmusic, watching video clips of movie • Online Interests: Reading the news, politics, andtrailers, reading entertainment reviews cooking, viewing instructional how-tos• Top Social Networking Site: Facebook (34%) • Top Social Networking Site: MySpace (11%) Source: Burst Media Research and e-Marketer 12 to 55+ year olds:25-34 year olds: •Medical Up dates, Doctors Network Top Social• Online Interests: Reading news and Networking Site for Medical Doctorssports, downloading music, watching video clipsof tv shows/movies, visiting socialnetworks, generating content• Top Social Networking Site: Friendster (28%) By 2012, there will be 1.5 Billion web users creating content online, up from 64 million in 2006. -- eMarketer 5
  6. 6. Surely its just a fad?6
  7. 7. Useful software (free & licensed)Social Media Marketing PodcastsBlogging RSSWikis Social BookmarkingForums Publish On Demand BooksProductivity Email marketingFree Biz Cards Surveys
  8. 8. Useful resources• Recommended • Recommended blogs Websites• http://leehopkins.net/ • http://www.stevepratt.com• http://laurelpapworth.com • http://www.mediapost.com/• http://www.headshift.com/au/ • http://www.commoncraft.com• http://chieftech.blogspot.com/ • http://smallbusiness.edublogs.org• http://sparkeffect.com
  9. 9. Social Media Workshop THANKSApurv@apurvmodi.in

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