Bring your IDEA to life

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Presentation to the Scripps Howard Entrepreneurial Journalism Institute at the Walter Cronkite School of Journalism at Arizona State University. Jan. 7, 2014.

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Bring your IDEA to life

  1. 1. Bring your … IDEA …to life 2014 Scripps Howard Entrepreneurial Journalism Institute at the Walter Cronkite School of Journalism and Mass Communication @markbriggs
  2. 2. Mark Briggs • Author of Entrepreneurial Journalism, Journalism Next and Journalism 2.0 • Director of Digital Media, KING5 (NBC affiliate in Seattle) • Former Ford Fellow for Entrepreneurial Journalism at The Poynter Institute • Co-founder of Fork, Serra Media
  3. 3. At what age does someone in the U.S.
 receive their first cellphone?
  4. 4. Just. Getting. Started.
  5. 5. What does this mean for journalism? Opportunity
  6. 6. Circa news app
  7. 7. BreakingNews.com
  8. 8. Now This News
  9. 9. WatchUp: Daily News
  10. 10. Skift: Travel IQ
  11. 11. Outbrain: Drive traffic
  12. 12. Narratively NY
  13. 13. Big content = Big $$ $46M $19M $69M $58M $40.5M $61M $46M
  14. 14. What is the next BIG idea?
  15. 15. Ideas are cheap ... EXECUTION 
 IS EVERYTHING
  16. 16. Make something people want
  17. 17. Solve a problem Hotmail Blogger Cozi
  18. 18. Do a job FUNCTIONAL PERSONAL SOCIAL • Food • Fuel • Shelter • Feel better • Connected • More attractive • Appreciated • Smarter Source: What Customers Want
  19. 19. From Idea to Product 1. Research it “Get the hell out of the building.”
  20. 20. From Idea to Product 1. Research it 2. Craft it
  21. 21. Craft It
  22. 22. Does this ring a bell? Think different Ask about it at work What can Brown do for you? Eat fresh Good to the last drop You are now free to move about the country
  23. 23. From Idea to Product 1. Research it 2. Craft it 3. Prototype it
  24. 24. Tools for prototyping • Balsamiq • Pencil Project • Cacoo • Omnigraffle • Mockingbird • MockFlow
  25. 25. From Idea to Product 1. Research it 2. Craft it 3. Prototype it 4. Test it
  26. 26. From Idea to Product 1. Research it 2. Craft it 3. Prototype it 4. Test it 5. Adapt it
  27. 27. Minimum Viable Product Measure Build Learn Source: The Lean Startup
  28. 28. From Idea to Product 1. Research it 2. Craft it 3. Prototype it 4. Test it 5. Adapt it www.getfork.com
  29. 29. Money has to change hands “If you make something users want, 
 they will be happy, and you can translate
 that happiness into money.” - Paul Graham
  30. 30. Questions? Twitter: @markbriggs Email: mark@journalism20.com Website: www.journalism20.com

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