1. Creative Donor Engagement and
Communication Strategies
Lynne M. Wester
@donorguru

2. Road Map
• Why Donors Matter
• What if?
• Status Quo?
• Techniques
• Best Practices

4. Segments to Watch For
• Loyal Donors
• Married Alums
• Dual Degrees
• Widowed Donors/Golden Oldies
• Monthly Donors
• Employees/Faculty/Staff
• Recent Graduates/Younger Donors
• Digital Donors

5. Techniques

14. Ideas
• Focus on endurance of gift, not size of gift
• One special touch a year aimed at their
population
• Channel Matters
• Tell Stories
• Show Impact

21. Be Honest!

33. The BEST!!

34. Thank You, Questions?
• Lynne M. Wester
• lynne@donorrelationsguru.com
• www.donorrelationsguru.com
• @donorguru