This video summarizes the key elements and themes presented in the Taio Cruz "Break Your Heart" music video. It discusses the objectification of women shown through direct gazes and voyeurism. It also examines how the video meets record label demands by portraying a lavish lifestyle, wealth, and the artist's ability to attract many women. The lyrics and visuals are connected, showing the artist and love interest with other partners. Elements are also intertextual with James Bond films through the use of boats, cars, and making the artist the center of attention at extravagant parties. Overall, the genre characteristics of displaying wealth and women are typical of R&B and dance music videos.

1. Break Your HeartTaio Cruz http://www.youtube.com/watch?v=rOg_IHwXWsk

2. Notions of looking This video shows the notions of looking through direct gaze, voyeurism and objectification of women. The objectification of women is done by having a party full of good looking women surrounding the artist (in the party). In the screen grab below the woman is in the middle of the shot so the viewer focuses on her instead of the artist. This shot below clearly shows the main female character applying direct gaze to the camera. This clip shows voyeurism as the woman is looking at the artist and the viewer is looking at the woman. Also the man is looking at the woman.

3. Demands of Record Label This video meets the demands of the record label as it shows the lifestyle and shows the artist in many views. The video helps give the idea that the artist is rich and can get any girl he wants. You see this from the party with all the women, the flash car and boat.

4. Lyrics & Visuals The lyrics relate with the visuals as the song is about breaking someone’s heart, in the video the artist is shown getting with other women and the woman is shown dancing with other men (like in the shot below)

5. Intertextuality The intertextuality shows themes and items similar to ones in bond movies, his car is an aston martin and he is the center of attention. There are shots of the artists in boats and parties which are similar to James Bond movies

6. Genre Characteristics The video shows a rich lifestyle with lots of girls which is typical of R&B/Dance videos.