The song compares being in a romantic relationship to playing Russian roulette, where either person could get hurt. The music video depicts Rihanna engaging in risky behaviors and situations that result in her death, metaphorically representing the dangers of love. It uses camera techniques like close-ups, two shots, and flashbacks to convey mood and build suspense. Rihanna wears sexually suggestive clothing and makeup typical of the R&B genre to appeal to fans and sell the video.